SOOTHE Flush, blush, tingle…sting. This could describe your latest

relationship or your skin. Rodan + Fields can’t do anything

about your bad dates, but we can offer you some help with

red, sensitive skin.

WHAT IS SENSITIVE SKIN? This condition affects people of all ages, but is not easily

defined from a medical standpoint. Skin sensitivity varies

from person to person, and can be an occasional or

constant occurrence.

WHAT CAUSES YOUR SKIN TO BE SENSITIVE?

A number of factors can contribute to sensitive skin.

Genetics can play a significant role, as well as an ineffective

immune system. Your personal stress level, skincare habits,

or exposure to extreme weather conditions can all trigger

reactions.

Exfoliating too often, over using beauty products, and re-

ceiving too many facial peels are a few things that can also

weaken the skin’s lipid barrier system. This is known as

‘cosmetic intolerance syndrome’.

A weakened protective barrier can cause yeast and bacteria

to overgrow and can change the skin’s pH, which results in

even more sensitivity.

Modern Bride Magazine April/May 2006 “genius product”

Irritation/Rash

Irritation/Rash

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WHAT IS THE LIPID BARRIER? The outer layer of your skin, the epidermis, is made up of dead and live skin cells. The surface’s dead cells (stratum corneum) contain keratin, a protein that helps keep the skin moist by preventing water evaporation. In addition, these cells can also hydrate the skin by absorbing water.

The stratum corneum contains the lipid barrier, which protects your skin by preventing moisture loss and resisting environmental assault. The usual metaphor describes the stratum corneum (your flattened dead cells) as bricks and the intercellular lipids as the mortar. Together they comprise your skin’s wall of defense. More lipids beneath the stratum corneum further protect skin cells by supplying a fresh source of lipids to the lipid barrier in the stratum corneum. The following reactions happen when the skin is assaulted: 1) Moisture leaks out and the skin becomes scaly, dry, and/or cracked. 2) Dehydrated cells begin to weaken the skin’s immune system, and reduce the resistance to environmental irritants.

3) Incidences of infection, skin disease, rashes, and redness increase, as do other problems

such as bacteria related acne, rosacea-type inflammation, eczema, or atopic dermatitis.

Perpetual dry irritated skin may also result in fine lines or deeper wrinkles.

WHAT IS SOOTHE REGIMEN AND HOW DOES IT WORK? Our SOOTHE Regimen contains restorative, hypo-allergenic formulas to help you live more comfortably and confidently

in your skin. Our products help soothe and calm the redness and discomfort caused by environmental aggressors or

genetically prone stressors. Additionally, each product includes lipid barrier repair to help reduce sensitivity.

The SOOTHE Regimen includes three steps that have been carefully formulated with ingredients and medicines

designed to address the unique needs of sensitive skin. Within days or weeks, depending on the severity of your skin’s

inflammatory condition, your skin will feel comfortable, smooth, and soft with a visible reduction of facial redness. In

addition to the three steps, the As Needed Hydrocortisone Lotion reduces excess redness and irritation on especially

inflamed areas.

1 AM + PM Gentle Cream Wash:

A soap-free wash that cleanses without

disrupting the delicate moisture barrier.

3 AM UVA/UVB SPF 15 Sunscreen:

Zinc oxide is a physical sunscreen that reflects

damaging ultraviolet rays and heat to help

reduce facial flushing. Dimethicone serves as

an additional skin protector.

2 AM + PM Anti-Redness Skin Protectant Cream:

Optical filters reflect light, as powerful

antioxidants and anti-irritants help reduce

redness. An FDA approved skin protectant

agent, dimethicone, helps repair skin’s outer

barrier.

As needed: Hydrocortisone Lotion: Medicated lotion calms and reduces localized inflammation, as green tea and aloe vera reduce redness and dimethicone protects skin’s surface.

Normal Skin

Compromised Barrier

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WHO SHOULD USE SOOTHE REGIMEN? Anyone with:

• Pink to red patchy areas

• Dry, itchy or sensitive skin

• Frequent flushing or blushing

• Skin that stings following product application

• Other symptoms associated with rosacea, eczema, seborrheic dermatitis, or psoriasis

If your skin is highly sensitive, always do a patch test before introducing any new product to your face. Apply each

product in a separate area on your neck, twice daily for two days. Re-coat the test area with the same product. Always

rinse off the cleanser. Monitor areas for redness, itching, or irritation. If the skin is clear, use the products as

directed. If a test area is reactive, avoid that product.

SHAVING INSTRUCTIONS FOR MEN who suffer from chaffed skin, razor burn, or a ruddy complexion: Step 1: SOOTHE Gentle Cream Wash

Wet skin with lukewarm water. Using fingertips, gently massage evenly over

entire face . Avoid contact with eyes. By leaving the wash on your face, it

doubles as a calming shaving lotion. Shave the bearded area with your

razor blade. Rinse and pat dry. (If you use an electric razor, rinse off the

wash, pat your skin dry and shave as usual.)

Step 2: SOOTHE Anti-Redness Skin Protectant Cream

After using SOOTHE Gentle Cream Wash, apply a dime-sized amount, and

blend evenly over the entire face, avoiding eye area. Do not rinse off.

Step 3: SOOTHE UVA/UVB SPF 15 Sunscreen

After using SOOTHE Gentle Cream Wash and SOOTHE Anti-Redness Skin

Protectant Cream, apply a quarter-sized amount evenly over the entire

face. Reapply every 2-3 hours when exposed to sun.

Optional: Apply a thin coat to of SOOTHE As Needed Hydrocortisone Lotion to localized patches of redness, dryness and

scaling on face or body. Recommended use is twice daily, as needed, until clear. Do not exceed 3-4 times per day.

Consult a doctor if the area has not healed after one week.

TIPS: Try SOOTHE Anti-Redness Skin Protectant Cream on red, chapped areas of hands and fingers.

Be mindful that hot water, heat, alcohol, sunlight, harsh wind, and spicy foods can be triggers of increased redness.

While exercising, keep a cool towel nearby to calm skin or suck on ice chips when warm.

Avoid use of an abrasive fabric like a washcloth, buffing pad or exfoliators.

When flare-ups do occur, reapply SOOTHE Anti-Redness Skin Protectant Cream liberally and often.

Never leave your razor sitting in a moist shower, as it encourages the growth of bacteria, yeast and fungus and change

the blade frequently.

If your hairline is receding and your scalp is red and flakey, treat the top of your head as you would your face. Use

SOOTHE Regimen twice daily and make sure to re-apply the sunscreen every two hours if you are outdoors.

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FROM THE DOCTORS’ OFFICE BY DR. KATHY FIELDS, CO-FOUNDER OF RODAN+FIELDS

Our faces reveal our secrets - blushing in the arms of a lover, for example. Sadly, some visual clues

can be misinterpreted. I have patients with rosacea, and their red faces are often mistaken for that

of an alcoholic, someone who is over-heated, or someone who has just consumed hot, spicy foods.

Rosacea has many forms, and typically develops in stages. The first stage is a vigorous flush-blush

reaction, where the face begins to become increasingly red with small blood vessels visible on the

cheeks, nose and chin.

The condition can be very embarrassing. As a result of the great W.C. Fields' rosacea and renowned

alcoholism, others today with red faces suffer from the stigma of alcoholism, even if they do not

drink. Rosacea skin can also be very sensitive. Many ingredients in soaps, moisturizers, and even

sunscreen can flare the condition.

We created SOOTHE Regimen, a simple system to control this complicated condition without the usual

sensitizers, fragrances, harsh surfactants or irritating emulsifiers. Our formulation includes gentle

formulations, dimethicone to protect the skin, and lipids to restore and maintain the natural barrier.

We included a specialized sunscreen-zinc to avoid the heat reaction witnessed with other sunscreens.

This keeps the face cooler and therefore displays less redness. The SOOTHE Regimen should be used

daily to maintain great skin. It is effective for men and women of all ethnicities with sensitive, red

and/or irritated skin. SOOTHE Regimen is also helpful for those with red irritated skin and other symptoms of seborrheic

dermatitis, eczema, and cosmetic intolerance syndrome.

Most people, in fact 70%, report that their skin is sensitive at some point in their lives. A new surge

in sensitive skin has been documented, as a result of women who go overboard with products and

procedures. The skin cannot handle the constant peeling, acid washes and complex ingredient

cocktails. The barrier gets stripped, the skin becomes sensitive, and may burn, sting and finally turn

red and dry.

SOOTHE contains the right ingredients in an easy-to-follow regimen to restore and maintain the skins'

good health. SOOTHE also contains an As Needed Lotion for persistent dry, red patches.

RF CONNECTION: Your source for professional information and expert advise from highly trained nurses and product experts trained in

dermatology. Available for you and your customers every day: rfconnection@rodanandfields.com or (415) 273-8006.

Next Month: aging skin and ANTI-AGE Regimen and Products