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June, 2011 1

Social Media Ecosystem

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Page 1: Social Media Ecosystem

June, 2011

1

Page 2: Social Media Ecosystem

Social Media Ecosystem

Social Networks

Micro Blogs

Blogs

Forums

Virtual Worlds

Live cast

Social Advertising Platforms

Social Marketing Management

Social Promotion platform

Social Publishing platform

Blogging Platforms

Social Media

Analytics

URL Shortners

Location Aware Apps

Plug-ins / Widgets

Community Platforms

Traditional Publishers

Stream Platform

Social Ad Networks

Listening Platform Social Graph Data

Social Search

Content SharingContent Curation

Photo SharingSocial Business Software

Internal (employee) Facing

External (Customer) Facing

Commerce Platform

Social Games

Social Apps

2

Content marketing Platform

Social AD Platform

Technology providers

PublishersPublishers Enablers

Page 3: Social Media Ecosystem

Listening Platform Social Graph Data

Social Business Software

Internal (employee) Facing

External (Customer) Facing

Content marketing Platform Ability to analyze and understand social media

conversations Helps to understand social impact Platform for Natural Language Processing Marketing and Online Reputation Monitoring Provides Social media monitoring tools Real-time, analytics

Provides security, open and custom APIs, and multi-language support.

Enterprise Social Networking Software and Analytics services.

Brand community, customer engagement, insights, innovation, advocacy, WOM, community management

Promote cross-discipline collaboration and idea-sharing

Social CRM Social networking, blogging, community, photos

and videos, forums, rss, groups, web 2.0, social bridging, user-generated content, community intelligence

Social Media solutions for Publishers, Audience acquisition, Audience engagement and loyalty

Campaign Management Services Establishing a unique social signature for the brands Social Targeting Data suppliers ROI-Driven Marketing Services Social CRM

Technical support for the open source social publishing system.

Intranet, micro blogging, wikis, activity streams

Page 4: Social Media Ecosystem

Social AD Platform

Social Advertising Platforms

Social Marketing Management

Social Promotion platform

Social Publishing platform

Social Ad Networks

Grow Fan Base Drive Fans to Website & Monitor fan feed back Fan page maintenance Launch Global and Local pages Publish the content easily Promotions & Contests Social network E-Commerce Measurements & Analytics

Social media dashboard with Multiple accounts - Real time

Social Engagement Social Coordination Social Integration Social Measurement Custom Analysis Schedule Messages Multiple Networks

Campaign builder Build your brand Easy content management Real-time reports Cloud computing

Socially targeted mobile advertising Ad management and yield management Brand advertisers can target mobile ad campaigns

to specific geo-locations, handset devices, demographics and – uniquely for mobile – audience interest segments.

Large Scale Campaign Management Real-time Optimization Multivariate Testing & Analysis Delivers rich social ads that contain video, and

many other interactive features Provides high volume reach and frequency of video,

rich media and social advertising ad units Allows consistent exposure and conversion to the

audience as they connect, share and discover

Page 5: Social Media Ecosystem

Publishers Enablers

Stream Platform

Social Search

Content Curation

Commerce Platform

Social Games

Social Apps

Play free social games with your friends on Social network via mobile.

Virtual Currency generation & circulation High Shopping through Virtual Currency Multiplayer social games

Social application helps maintaining a connections between users through various communication and interactive Applications

Business, Education, Entertainment, Life style, Sports and Utilities

Real time people search in the social web Ask questions, get *live* answers from your social

network & find the perfect person to answer any question in real-time.

People search engine and free white pages finds phone, address, email, and photos. Find people by name, email, address, and phone for free

capture the abundant of data in social media Contentunique columned user interface

Share purchase experiences, discover new places and products through trusted friends

Watch exclusive video, buy great products, discover new music, play games, and connect with friends.

Redeem your points for incredible merchandise, unique experiences and exclusive deals and sales.

Mobile social shopping Connect and ask friends in real-time for shopping

advice Group buying and flash sales Direct-to-fan page-sales channel Monetizing Social

Search & Invite your friends to contribute, share everything with anyone.

Integration of Social media content A social magazine that brings to life the stories,

photos, news Personalized social magazine

Page 6: Social Media Ecosystem

Publishers

Social Networks

Micro Blogs

Blogs

Forums

Virtual Worlds

Live cast

Traditional Publishers

Content Sharing

Photo Sharing

Provides NEWS, Online TV streaming. Share comment & rate on the news and blogs

User ratings to form collaborative opinions on website quality

Social entertainment networkingShare pictures, videos and messagesWatch TV. Follow Shows. Earn Points and Badges in

social networksJob Search portalsCreate business contacts & Find potential clients

Online photo management and sharing application Organize & edit your photos Bulk & group photo sharing

A social document sharing community for personal, professional, and educational documents

User Reviews and Recommendations of Top Restaurants, Shopping, Nightlife, Entertainment, Services

Discover and make recommendations that are based on your tastes.

User ratings on shared social documents

Page 7: Social Media Ecosystem

Technology providers

Blogging Platforms

Social Media

Analytics

URL Shortners

Location Aware Apps

Plug-ins / Widgets

Community

Platforms

Influence Analytics Sentiment Analysis Viral Analysis Geo Location Analysis Mentions Analysis Predictive analytics

Capture, display, share, and analyze customer conversations online

Drive measurable business goals Publishers to distribute and track digital content

such as widgets

Open source content management system

Multiple subject to choose from Mobile ability Email publishing, Custom domain &

Analytics Integration

Find nearest, latest and best foods around you and share

Provides local data (places, news, events, reviews, photos, and more)

Bookmark & share informationFind friends in location basedLocation-based games

Shorten and share’s links Tracking the links for checking user behavior

An online service to create, customize and share a own social network with community functions

Page 8: Social Media Ecosystem

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