3. Project Distribution2. Target Audience

4. Peers and Competition5. Objective6. Guide Words, Tone, and Personality7. Staff Photos8. General Rates9. Mechanical Requirements

1. Overview

Table of Contents

10. Mechanical Requirements11. Space Reservation

Mission Statement:Sin is a celebration of the bad, the taboo. It is a party for cupcakes, homosexuals, liars, cheaters, and sex. It is a desire to rock, to live, and to get away with it. Sin basks in the ability to feel no guilt. It is an ode to our humainity, a study of our nature. Hope you, who profit from out sinful nature, will join us in exploring it.

Overview

Target Audience

21 to 40 year old women and gay men with an average income of $40,000 to $100,000 / year.

These individuals enjoy shopping for hair products, make-up, designer clothing, alcoholic beverages, and accessories.

They are young modern individuals with an independent personality.

Sin Magazine will be distributed to Walgreens, Duane Reade, Dagostinos, CVA Pharmacies, Barnes and Nobles Bookstores, Kowalski’s, Whole Foods and Surdyk’s.

Project Distribution

Peers and Competition

Competitors may include magazines such as Cosmopolitan, Vogue, InStyle, V Magazine, Nylon, W Magazine and Lucky Magazine.

Success would be reached once various subscriptions to Sin Magazine were made. Success would also be achieved if major book stores started to order multiple issues each month as well as drug stores and supermarkets.

Objective

Guide Words, Tone and Personality

Chic, Fashionable, Intelligent, Resourceful, Beautiful, Sinful, Naughty, Eccentric, Wrong, Hell and Ugly, .

Staff Photos

Editor in Chief: Fashion Director: Creative Director: Sin Magazine Intern:

Amelie Poulain Elizabeth Murray Francesca Trudeau Isabella Di Donato

Guide Words, Tone and Personality

Chic, Fashionable, Intelligent, Resourceful, Beautiful, Sinful, Naughty, Eccentric, Wrong, Hell and Ugly, .

General Rates

1X 3X 6X 9X 12X 18X 24X 30X 36X 48X

Full Page

2/3 Page

1/2 Page

1/3 Page

Second Cover

Third Cover

Fourth Cover

128,050 124,210 121,645 115,240 112,685 108,845 105,000 102,445 99,875 96,040

97,320 94,402 92,450 87,590 85,645 82,720 79,800 77,850 75,907 72,985

89,650 86,960 85,170 80,680 78,895 76,205 73,515 71,720 69,925 67,235

58,785 58,785 65,700 62,240 60,860 58,785 56,710 48,485 53,945 45,455

160,095 155,295 152,095 144,080 140,885 136,085 131,275 128,080 124,875 120,070

140,860 136,635 133,805 126,770 123,950 119,725 115,505 112,680 109,865 105,650

166,465 161,474 158,140 149,820 146,495 141,495 136,505 133,170 129,850 124,850

Sin Magazine is delivered in a “8 1/4’ x 11 1/8’’ format size. e ultra-glossy pages lend themselves to capturing each subject at it’s sharpest and most stunning, boldly showcasing photography, design, and words without any contrived formality, there are approximately 150 pages in each issue.

Please supply materials to the following specifications to ensure accurate reproduction.

*NOTE: All ads require a high resolution “contract quality” proof. MACINTOSH FORMAT ADS

>Sin Magazine is printed by high-speed web offset at a resolution of 300dpi/150lpi, and perfect bound.

>Folding and trimming are subject to variation.

>Text type should be a minimum of 8 point. Reverse type less than 12 point is not suitable for reproduction. Sin Magazine is not responsible for reproduction of type sizes smaller than those mentioned for thin, serif type.

>UCR (295% max.)

>All ads with bleed must have 1/4” bleed on all 4 sides. Crop/registration marks should also have an offset of 1/4” (18pts) beyond Trim.

Preferred Material Preparation:> PDF X1a-the file MUST meet the PDF X-1a file standard. Information regarding PDF X1a and how to prepare PDF files are available upon request.

>We also accept high resolution, flattened PDF files.

>We DO NOT accept Microsoft Word, Adobe InDesign or QuarkXPress files.

>Do not use RGB art. Keep all colors CMYK. Keep any Black/Grey type as one-color black (no four color black text).

>Digital files supplied on CD, or DVD.

Material Shipment:Please send all advertising material contracts and insertion orders to the address below by the respective closing dates.Sin Magazine United States Attn. Advertising Sales1367 Willow Street, Suite 666New York, New York 10075Tel: (212) 772-7799Fax: (212) 773-7788

Space Bleed Non-Bleed Trim Live

Full Page

2/3 Page Vertical

1/2 Page Vertical

1/3 Page Vertical

1/3 Page Square

1/2 Page

8 1/4” x 11 1/8” 7” x 10” 8” x 10 7/8” 7 1/2” x 10 3/8”

5 1/4” x 11 1/8” 4 5/8” x 10” 5” x 10 7/8” 4 1/2” x 10 3/8”

4 1/8” x 11 1/8” 3 1/2” x 10” 3 7/8” x 10 7/8” 3 3/8” x 10 3/8”

2 7/8” x 11 1/8” 2 1/4” x 10” 2 5/8” x 10 7/8” 2 1/8 x 10 3/8”

5 1/4” x 5 5/8” 4 5/8” x 4 7/8” 5” x 5 3/8” 4 1/2” x 4 7/8”

5 1/4” x 8” 4 5/8” x 7” 5” x 7 3/4” 4 1/2” x 7 1/4”

General Mechanical Requirements:

Method of Production: All sections of Sin Magazine are printed on high-speed web offset presses. Consequently, folding and trimming are subject to variation. Text type should be a minimum of 8 points. Reverse type of less than 12 points is not suitable for reproduction.

Space Reservation Electronic Copy On Newsstands

January Oct 26, 2008 Oct 31, 2008 Dec 7, 2009

February Nov 16, 2008 Nov 21, 2008 Jan 4, 2009

March Dec 7, 2008 Dec 21, 2008 Feb 1, 2009

April Jan 18, 2009 Jan 23, 2009 Feb 29, 2009

May Feb 20, 2009 Feb 25, 2009 Apr 4, 2009

June Mar 19, 2009 Mar 26, 2009 May 2, 2009

July Apr 16, 2009 Apr 22, 2009 May 30, 2009

August May 16, 2009 May 21, 2009 Jun 27, 2009

September Jun 17, 2009 Jun 20, 2009 Aug 1, 2009

October Jul 17, 2009 Jul 23, 2009 Aug 29, 2009

November Aug 20, 2009 Aug 26, 2009 Oct 3, 2009

December Sep 24, 2009 Sep 30, 2009 Nov 7, 2009