REVERSE Cher sang about it. Joan Rivers jokes about it. Deep down in,

we all have probably thought about it on some level. Wouldn’t

it be great to turn back time? Take a look at the pictures to the

right. Above is what many of your customers see when they

look in the mirror. A few freckles and dark spots, but certainly

not anything to be overly concerned about. The photo below

tells the rest of the story. In this UV photo, which allows us to

take a look at the skin’s sub-layer, we get a picture of what

will start to show in the months and years to come.

While we can’t change the facts, there is plenty we can do to address what your

customers will call age or “liver” spots, brown patches (melasma), dullness, post- acne

marks and sun damage. The REVERSE Regimen by Rodan + Fields is formulated with

over-the-counter medicine plus botanicals to treat and help prevent hyperpigmentation

such as freckles, dark marks, uneven skin tone, and dull, lackluster skin.

HOW DOES RODAN + FIELDS ADDRESS THESE SKIN ISSUES? REVERSE Regimen combines the following ingredients in its 4-step system that, when used as directed, helps you turn back time

to when you could go confidently without foundation or concealer. REVERSE has been tested on and is proven safe for all

ethnicity types, too.

What we see (Polaroid photo) What’s really there (UV photo)

This is what normal young skin looks like without excess pigmentation. The skin is radiant, clear and reflects light evenly. The dead skin cells are minimal and skin layers are plump. Collagen is in large thick pieces. As we are exposed to UV rays and if we do not take care of our

skin, this will change.

This is sun-damaged skin demonstrating a thick layer of dead skin cells. Collagen strands are thin and shorter. Dark marks are on the surface and wait silently beneath the surface gradually working their way to the top layer. Eventually this is what we will

see in the mirror.

APRIL 7, 2008 2

Zinc oxide Physical screen; reflects UVA and UVB rays and heat

Octinoxate Chemical screen; Sun Burn Protection Factor ingredients absorb UVB light to reduce sun burn

TWENTY MINUTES WILL GET YOU TWO WEEKS Did you know that 20 minutes of unprotected exposure to

the sun every day can do as much damage to your skin as

two weeks lying in the sun for 8 hours a day? Allowing

your unprotected skin to be exposed to the sun is the most

damaging thing that you can do to the health and

appearance of your skin and causes up to 80% of skin

aging. The sun emits two types of rays, Ultra Violet A (A

is for aging) and Ultra Violet B (B is for burning). Below is

a picture of the rays and corresponding ingredients that

screen them.

As you can see, the UVA rays penetrate all the way to the dermal layer, causing damage that will not be visible for years and,

if left untreated, will result in severe hyperpigmentation and damage to the dermal tissue where collagen resides. Rodan +

Fields REVERSE Regimen contains effective sunscreen ingredients to help protect skin from the damage caused by UVA and

UVB rays.

TIPS FOR MINIMIZING SUN DAMAGE Avoid being outdoors between 10:00 a.m. and 2:00 p.m. when UVB (burning) rays are at the most intense. Wear protective

clothing / broad-brimmed hat and sun glasses when in the sun.

Be aware of UVA (aging) rays which are a little trickier. They are present year round, from sun up to sun down in any kind of

weather, increasing excessive pigmentation and can penetrate deeply into the skin and break down the collagen. Unlike UVB

rays, UVA rays can penetrate glass.

Reapply sunscreen liberally (about 1 tablespoon for your face and one ounce amount to your body) every 2 hours when

exposed to the sun.

For the best protection, make sure your sunscreen contains at least Zinc Oxide or Avobenzone and an SPF as all Rodan +

Fields suncreen products do.

Remember that UVB and UVA rays are the leading contributors to premature aging. Additionally, exposure to these rays

cause abnormal cell reproduction that leads to skin cancer.

FROM THE DOCTORS’ OFFICE

THE BEST WAY TO TREAT AND PREVENT SUNBURN BY DR. KATIE RODAN, CO-FOUNDER OF RODAN+FIELDS

Ouch! Not only does a sunburn hurt, but it is one of the most damaging things that can happen to your skin. Alas, it happens to the

best of us. Even my daughter returned from a camping trip with a fiery red burn across her chest. Here are some tips to avoid getting

burned while enjoying the beautiful weather ahead of us.

1. Deep Exfoliating Wash

Alpha hydroxy acids loosen dull cells so

that polishing beads can whisk them away

3. Skin Lightening Treatment

Layering more hydroquinone (OTC)

increases efficacy while retinol renews

the skin to accelerate results

2. Skin Lightening Toner

Hydroquinone (OTC), the only FDA

recognized skin lightener, suppresses

excess production of pigment to

lighten stubborn spots

4. UVA/UVB SPF 15 Sunscreen

Zinc Oxide reflects light and heat,

protecting the skin from damaging

rays that cause discoloration

APRIL 7, 2008 3

HOW TO PREVENT A BURN

Always use sunscreen. Apply it generously 30 minutes before stepping into the sun. Pick a sunscreen that lists zinc oxide or

avobenzone as “active ingredients” for the best overall UVA and UVB protection. If you are swimming, playing tennis or hiking,

reapply your sunscreen every 2 hours. You cannot over use it. Sunscreen does not provide total blockage so I encourage you to wear a

broad-brimmed hat and sit in the shade or under an umbrella. Your skin has a memory for every burn and tan. The damage is cumulative

and reveals itself in wrinkles, brown spots and sometimes skin cancer.

HOW TO HANDLE A BURN

If your skin has a burn brewing, take 2 aspirins immediately to interrupt the inflammatory cycle and prevent a burn from appearing*.

Once the skin is red, this treatment is too late. Cool water compresses, aloe vera gel, and loose clothing will give you some relief. If

blistering occurs, contact your physician. Never pop a blister but if it breaks on its own apply an antibiotic ointment to the raw

skin at the base of the blister every day until it has healed.

Our 3-step SOOTHE Regimen is a gentle treatment that has calming botanicals to reduce redness and irritation while strengthening

the barrier to hold in moisture. Apply the ‘as needed’ lotion to the sunburned area then layer on the Soothe Anti-Redness Skin

Protectant Cream. Once you have a sunburn, try to stay out of the sun. But if for some reason you can’t, apply SOOTHE Protect with

zinc oxide which is mild and shouldn’t cause further irritation.

As I tell my daughters, be smart, be safe and use sunscreen!

* This treatment is contra-indicated for people with gastric ulcers or bleeding disorders. If you have a preexisting medical condition or take prescription medications,

check with your doctor before taking aspirin.

APRIL’S EDUCATION ANNOUNCEMENTS The New PowerPoint presentation is completed and will be available on the rfmall.biz. Please download the sections to your

computer. You may also make paper copies.

DATE TOPIC

April 16, 2008 5:00–5:45PM PST

Webinar: Module II Brown Spots, Dullness, and Sun Damage and the REVERSE Regimen Learn about these skin issues and the effectiveness of REVERSE Regimen and helpful tips. Space is limited. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/162083852 The archived information will be available in the following INSIDER SCOOP.

April 22, 2008 5:00–5:45PM PST

Conference call with Guest Speaker Dr. Katie Rodan answering prepared questions and, as time allows, an open forum for inquiries. Call in number: (616) 712–8000 participation code: 994359# Playback (641) 715–3429 access code: 994359#

April 30, 2008 5:00–5:30PM PST

Conference call on REVERSE Regimen Combinations and Transitions Learn how to introduce other Rodan + Fields products to address skin issues and when to transition your customers to other regimens. Call in number: (616) 597–8000 participation code: 558687# Playback (641) 715–3443 access code: 558687#