Surfing    Ahmed Abualrob

Insight  Statement  #1  The  increasing  popularity  to  go  surfing  is  shi8ing  the  surfer’s  experience  from  self-­‐challenge  and  meditate  to  compe>>on  for  ge?ng  waves  and  that  is  leading  to  hierarchy  in  surfing  culture  and  making  it  an  aggressive  one.      

Insight Statement #1 The increasing popularity to go surfing is shifting the surfer’s experience from self-challenge and meditation to competition for waves which is leading to hierarchy in surfing culture and making it an aggressive one.  

Direct  quotes,  observa0ons,  and/or  or  images  that  support,  reinforce,  or  represent  the  statement.    

“Totally  different  back  then,  there  was  nobody  doing  it  back  then  it  was  preAy  much  just  the  people  live  near  the  ocean,  now  everyone  does  it”    “  it  is  just  you  and  the  water  and  your  board,  it  is  really  like  meditate  and  peaceful  out  there”    “challenging  myself  to  the  waves”    “a  lot  what  it  used  to  feel  like  is  largely  over  shadowed  now  by  the  compe00veness  “    “99%  of  the  0me  there  is  no  enough  waves  and  people  are  angry  at  each  other”    “I  steal  waves  if  somebody  I  do  not  know,  if  I  feel  I  have  been  there  puGng  in    more  0me  than  they  have,  if  they  are  bad  surfers,  It  is  social  hierarchy  “              

Direct quotes, observations, and/or or images that support, reinforce, or represent the statement.

“Totally different back then, there was nobody doing it back then it was pretty much just the people live near the ocean, now everyone does it” “ it is just you and the water and your board, it is really like meditate and peaceful out there” “challenging myself to the waves” “a lot what it used to feel like is largely over shadowed now by the competitiveness “ “99% of the time there is no enough waves and people are angry at each other” “I steal waves if somebody I do not know, if I feel I have been there putting in more time than they have, if they are bad surfers, It is social hierarchy “            

Insight’s Link #1 http://youtu.be/A5sIaBT2bgA

Insight  Statement  #2  Surfing  is  mul3dimensional  sport  that  provides  different  set  of  tools  for  surfers  to  find  solu3on  and  answers  for  their  own  different  personal  challenges.  

Insight Statement #2 Surfing is multidimensional sport that provides different set of tools for surfers to find solution and answers for their own different personal challenges.

Insight  Statement  #2  Surfing  is  mul3dimensional  sport  that  provides  different  set  of  tools  for  surfers  to  find  solu3on  and  answers  for  their  own  different  personal  challenges.  

Insight Statement #2 Surfing is multidimensional sport that provides different set of tools for surfers to find solution and answers for their own different personal challenges.

Direct quotes, observations, and/or or images that support, reinforce, or represent the statement.

Dan: “It is like one of the only sports that you are moving on something that moving” Chirs: “I am photographer, it is very nice because you can see the colors, it is inspiring for me” Mick: “Just learning how to read people, emotional intelligent, it is kinda like learning weather patterns learning how to read where people are” Jibran: “I am 48, it feels like flying” Dave: ” My wife will say why you do not go surf?, then I come back hey what is going on, can I help cook, clean do what ever.” I found out that surfers are the same in how they find different tools in surfing experience to deal with their own different problems.          

Insight’s Link #2 http://youtu.be/D_Uu7liBPFc

Name  3  co-­‐branding  opportuni3es  

1-­‐  Canon  Camera  2-­‐  DC  universe  (superhero's  game)  3-­‐  Prana  4-­‐  Adidas            

Thank you..