QUESTIONNAIRE ANALYS

IS

QUESTION 1.) DO YOU LIKE INDIE MAGAZINES?

Yes No02468

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Chart Title

Column2

I asked 20 people to answer this question. From this analysis I have gathered that majority of my target range do like this genre which was 11, however a very large amount dislike this genre which was 9, this will make me work harder on making it appealing to those that don’t even enjoy this type of magazine, I will add content that will be relatable that people who are not into indie might enjoy, I will include current bands as they may be familiar with them as they are popular within this genre.

QUESTION 2.)WHAT GENDER ARE YOU?

Gender

FemaleMale

12

8

From this research, I have gathered that most of my audience is female which was filled out by 12 of them, however the male ratio is not fair off which was 8, this gives me an signal that I should gear this magazine towards both genders, making it gender neutral so everyone can appeal towards it.

QUESTION 3.)HOW OLD ARE YOU?

Below 14 15-20 20+0

5

10

15

20Chart Title

Age

I asked 20 people from this research it consists of the age range from 15-20 and a few from 20+ but none from below 14. This gives me an indication that this indie magazine will be heavily designed for this age range, as I have received majority responses from this age group. Meaning I should include content that the audience appeal to, rather than childish content as no below 14s filled out the questionnaire. I will include current bands such as Catfish and the Bottlemen and the 1975 to be able to relate to my magazine and include classic indie bands such as red hot chilli peppers and Oasis to appeal to the ages that are 20+ that they will enjoy.

QUESTION 4.) WHAT COLOURS WOULD YOU ASSOCIATE AN INDIE MAGAZINE WITH?

Black,

white a

nd re

d

Purpl

e,pink

and g

reen

048

1216

Colour scheme

70% of my responses I have gathered from my analysis is more lenient towards the black, white and red; this will help me on choosing a colour scheme for my indie magazine, as majority of my responses geared towards these monochrome colours, rather than brighter colours which 30% of my audience prefer, this could reflect the indie genre. As a result of knowing that some like bright vibrant colours, I may add these in the contents page or double page spread.

QUESTION 5.) WHO ARE YOUR FAVOURITE BANDS/ARTISTS?

0246

Chart Title Bands/Arti...

The most popular artists/bands will be the ones with the most recognisable, which were Catfish and the Bottlemen, Twenty One Pilots, The 1975,The wombats, Arctic monkeys. Including these bands/artists but not as much as the ones named before these: Two Door Cinema Club, Pink Floyd, Jamie T and High Tyde. As a result, this portrays that I should mention these bands/artists within my coverlines on my magazine front cover/contents page, as these were the most popular overall.

QUESTION 6.) HOW OFTEN DO YOU PURCHASE A MAGAZINE?

WeeklyMonthly

16

3

1

16 of my respondents have never purchased a magazine, this will specify to me that I need to make my magazine enticing for my target audience to purchase, whilst 3 of my respondents purchase magazines monthly; which illustrates that some individuals still do buy magazine, giving me a glimpse that I can convince my audience to purchase my indie magazine, this implicates that they could be guaranteed customer. Also 1 response said that they buy magazines weekly this gives me an idea of which type of magazine they purchase due to the time frame. I will also include website link; as people who do not know much about music magazines can browse through the internet to get an understanding of them.

QUESTION 7.) WHAT ARE YOUR FAVOURITE TOP 3 OR 4 COLOURS?

BlueBla

ckWhit

eRed

Purpl

e

Maroon Lila

cGree

nYe

llowSil

ver

Orange Pin

kGrey

0

4

8

12

Chart Title

Colo...

I asked for a range of colours that my audience prefer, from my findings I can see that Black and blue are very popular alongside: red, purple, white, pink and yellow. This will give me an impression that I should include these colours within my indie magazine, to attract different people due to the diversity within the colour scheme.

QUESTION 8.)WHAT THREE WORDS WOULD YOU ASSOCIATE INDIE WITH?

Chilled

Altern

ativeHips

ter

Enter

tainm

ent

NewMusi

cTu

mblr Style

Flowers

Funk

yRock

Emoti

onal

Cool

Pop

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Words

Words

The most popular word when thinking of the genre indie was ‘unique’ which was written 7 times, this could help me with an idea of perhaps a title within the magazine, also good phrases to use. In addition the word ‘Tumblr’ was quiet popular with 6 people responding it, this could allocate that this form of social media should exist within making this indie magazine as people relate this genre to this social media platform. Alongside ‘chilled’ and ‘hipster’ being said 5 times, giving me some title ideas.

QUESTION 9.)HOW MUCH WOULD YOU PAY FOR A MAGAZINE?

£2-£3 £3-£4 £4-£502468

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Prices

Prices

I asked between these prices to my audience, and 13 respondents agree with a decent pricing of £3-£4, This depicts that I should not make my magazine too pricey as this may disinterest my audience; which as a result I will go between those prices and make it £3.50. I will definitely not make my indie magazine over this price, as only 3 people declared that they would spend around £4-£5.

Posters CD's Tickets02468

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Freebies

Free...

QUESTION 10.)WHAT FREEBIE WOULD YOU PREFER THIS MAGAZINE TO INCLUDE?

I asked my audience what freebie they would like included with the purchase of my magazine, the most popular suggestion is concert tickets: achieving 13 votes, using this information will enhance my sale rates; as including a freebie that my audience prefer will most likely make them regular customers. This also gave me an indication that some individuals like posters which was said by 5 people. I will make sure to add them within the indie magazine, which they can feel special as it is like they are receiving two freebies. As a result of using this concept, I will make it in to a competition that the audience could win as the magazine would not profit it everyone who purchases it gets a ticket.

QUESTION 11.) WHAT MAGAZINE IS YOUR FAVOURITE FROM THE LIST BELOW?

Q Mag-azine

NME Rolling Stones

The Wire Other0

2

4

6

8Magazines Magazi...

I mentioned within my questionnaire some recognisable/popular indie magazines that I am familiar with. The most popular ones were Q magazine and NME. I will use these findings to help guide my magazine to perform similar traits as these magazines convey, making it similar will mean I will be guaranteed some customers to purchase my magazine, as they are already familiar with these brand identities, as a result this could lead them to buying mine.

QUESTION 12.) WHAT REGULAR CONTENT DO YOU LIKE TO READ IN A MAGAZINE, PLEASE TICK 3?

Reviews

Interviews

Competitions

0 2 4 6 8 10 12 14 16 18

Regular content

Regular content

This question gives me an indication of what regular content is the most popular and most enjoyable to read, which is ‘interviews’ as 17 people have said they like from what I have collated. Also 14 of my respondents like the gig guide, this will enhance my magazine as a gig guide is an essential to an indie magazine. Receiving this information tells me which specific content will definitely be included, but overall they all will as these are relevant articles within a indie magazine.

QUESTION 13.)WHAT CONCERTS/GIGS HAVE YOU ALREADY BEEN TO?

The W

omba

ts

Local

gigs

One Dire

ction

The 1

975

Fall o

ut bo

y

Pink F

loyd

Rihann

a

The s

treets

Noel G

allag

her

High Ty

deNon

e0246

Concerts/gigs

Concerts/gigs

5 of my respondents have seen ‘The 1975’ this may imply that majority of my audience will enjoy the indie magazine as the 1975 fits into that genre. Also 4 of my respondents regularly go to local gigs, this may illustrate that the gig guide would come very handy within my magazine. In addition 1 of my respondents have never been to a concert/gig ; this gives me an idea that I should definitely include live reviews in my magazine in order to persuade them to go to some. As a result my magazine will have loads to guide them through meaning they would be a guaranteed customer. Overall, my respondents vary within which artist they have seen meaning I could include upcoming bands, as they may be of an interest in finding new music.

QUESTION 14.) WHAT DO YOU LIKE ABOUT MAGAZINES?

The i

mages

Review

s

Masthe

ad

Interv

iews

Gig gu

ide

Featu

res

Colours

Celebri

ties

Upcoming

band

s

Poste

rsGoss

ip

Article

s

Freeb

ies

Regula

r con

tent

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The most popular aspect of the magazine that my audience like are the images, this was said by 8 people, as a result this is reiterating that my magazine should contain a mass amount of images to intrigue the readers. Also 4 people like interviews, meaning that I should do many interviews and write it on my contents page, which will entice the reader to purchase my magazine .

QUESTION 15.)WHAT DO YOU DISLIKE ABOUT MAGAZINES?

Price

Useless

infor

mation

Adve

rtisem

ents

Quizes/

Games

Loads

of tex

t

Irrelev

ant a

rticles

Poste

rs

Too m

any C

overl

ines

0

2

4

6

The most disliked aspect of a magazine is the mass amount of text which was said by 5 respondents, this gives me an indication that perhaps I should include more images to overlap the concept of the mass amount of text being in a magazine, as a result if I included too much text this will make the reader uninterested in my magazine. In addition 4 respondents do not like the constant advertisements that magazines have, this will ensure that I do not include irrelevant advertisement.

QUESTION 16.)WOULD YOU LIKE THE FRONT COVER TO HAVE ONE MAIN IMAGE PRESENT OR SUBSIDIARY IMAGES ALONGSIDE IT?

One main imageInclude sub-sidary images

11 of my respondents would like the main cover to contain only one main image whilst 9 people say I should include subsidiary images, there is not that much of a difference in calculation meaning it would not matter which I decide to do. However if I decide to act according to this questionnaire and use one main image, I will definitely include more images throughout to appeal to a wider audience.

QUESTION 17.)HOW MANY PAGES WOULD YOU EXPECT IN A MAGAZINE?

15 20 30 50 70 77 80 100 1500123456

Page numbers Page numb...

5 of my respondents said as an average that there should be 100 pages, meaning that I would publish my magazine monthly, to produce quality content for my audience. Overall I have received a mixture of numbers mainly ranging from 15-150, from my findings some individuals have not comprehended that magazines contain a lot of pages , this signifies that I should make relevant content throughout to appeal to my wider audience.