1

PRESS COMMENTARY FEATURING PITUSA FASHION

March 12rd, 2012

Internet Boutique

http://store.pitusa.co.uk

Website

http://pitusa.co.uk/home.html

Sales

sales@pitusa.co.uk

Phone +1 (305)7910004 US

2

Press

press@pitusa.co.uk

General Inquiries

pitusa@pitusa.co.uk

You can purchase directly at the Internet Boutique:

http://store.pitusa.co.uk

Or else at

Boutiques that carry the Pitusa collection :

USA

Eye of the Needle-- Palm Beach, FL, +1 (561) 833-4533

Alene Too-- Boca Raton Resort & Club, Boca Raton, FL, +1 (561) 394-0899

Alene Too-- Regency Court, Boca Raton, FL, +1 (561) 394-0899

3

Alene Too-- The Shoppes at Village Point, Boca Raton, FL, +1 (561) 394-0899

Kiliwatch Miami, Miami, FL, +1 (305) 576-0013

Metta, Key Biscayne, FL, +1 (305) 365-1234

Rebel, Miami, FL, +1 (305) 758-2369

Studio LX South Miami, Miami, FL, +1 (305) 666-0748

Studio LX Brickell, Miami, FL, +1 (305) 415-9600

W Hotels, The Store-- South Beach, Miami, FL, +1 (305) 938-3000

Showpony, Athens, GA, +1 (706) 613-5975

Armoire, New Orleans, LA, +1 (504) 304-3537

Flock, Boston, MA, +1 (617) 391-0222

W Hotels, The Store-- Times Square, New York City, NY, +1 (212) 930-7400

4

CARIBBEAN

Galley Boutique, English Harbour, Antigua, +1 (268) 460-1525

Sage Lane, St. Thomas, US Virgin Islands, +1 340 715 1600

EUROPE

W Hotels, The Store Barcelona, Barcelona, Spain, +34 932 952 882

Ibiza Bagus, c/ del Mar, Ibiza, Spain, +34 971 31 03 17

Ibiza Bagus, c/ Montgri, Ibiza, Spain, +34 971 19 13 13

Ibiza Bagus, c/ Pere Sala, Ibiza, Spain, +34 971 30 13 73

Ad Hoc, London, UK, +44 (0)20 7376 8829

MIDDLE EAST

Buttons, Jeddah, Saudi Arabia, +966 (0)2 691 2852

5

Pink Moon, Jibla, Kuwait, +965 2246 5545

================================================================================

Capture Fashion September 1, 2011

On the Bright Side

6

7

Took these while roaming through the alleys with David over the weekend. I wore

this Inca skirt earlier in the summer during MB Fashion Week Swim and paired it

with a black leotard. I decided to definitely wear it with color this time. I love this

kelly green button-down by Parker. It’s a great color (I have Zara pants in the same

color that I wear on the reg) and I really can’t have too many sheerish button-

downs these days. xx

398

Inca mini skirt by Pitusa. Parker button down in Kelly green, available at Jessie

Boutique. Zoe earrings by Malili Otoya. Shoes, Steve Madden Grettta platform.

http://capturefashion.com/personal-style-amanda-delduca/on-the-bright-side/

==========================================================

==========================================================

8

November 2, 2011, 3:03 PM ET

Hats Off (Photo)

9

Kurt Wilberding for The Wall Street Journal

10

One way to avoid wearing a bulky winter coat is to layer up and don a warm hat. Writer and food critic Laila Gohar has on a Peruvian alpaca fur, pom-pom hat made by Pitusa. For layers, she starts with a teal thermal over which she adds her boyfriend’s faded denim shirt, a cashmere cardigan and a vintage plaid woolen coat. Laila’s grey skinny jeans with calf leather shins are a co-branded creation by Maison Martin Margiela and Opening Ceremony. Rag & Bone made her perforated, red suede Oxford shoes. Her sunglasses are vintage Persol; her black leather bag is designed by Balenciaga. Laila is an avid online shopper. For vintage items though, she frequents the Brooklyn Flea. When she’s in Cairo, she shops at the grand bazaar, Khan el-Khalili. Copyright 2008 Dow Jones & Company, Inc. All Rights Reserved This copy is for your personal, non-commercial use only. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com

http://blogs.wsj.com/runway/2011/11/02/hats-off-photo/tab/print/

------------------------------------------------------------------------------------------------------------------------------------------

11

Mercedes-Benz Fashion Week comes to Jeddah!

By MARRIAM MOSSALLI, MARRIAM.MOSSALLI@ARABNEWS.COM

Published: Sep 7, 2011 17:50 Updated: Sep 7, 2011 17:50

As Mercedes-Benz Fashion Week officially launches its first day of fashion shows and hosts an evening of fashion

icons and celebrities attending “Fashion Night Out,” Saudi fashionistas will no doubt congregate online, checking

Twitter and Facebook accounts to see who went where, and even more importantly, who wore what.

However, just because you’re stuck wearing sun-absorbing black in 38-degree weather doesn’t mean you have to live

vicariously through vogue.com. Thankfully, Staff Sale is here to give us our NYC fashion fix!

Located in Jeddah’s Le Mall on Tahliah Street, the concept of the store is brand new to the Kingdom. Staff Sale is a pop-up,

which means the retail space is only temporary. It involves “popping-up” one day and then closing shortly thereafter. The

idea is as trendy as the clothes the store sells.

Events, such as Staff Sale’s “Vintage Vantage,” and “Arabian Nights,” which included celebrities, such as TV personality

Muna Abusulayman and poetess May Kutbi, were great successes and got Jeddah’s fashionistas together for desperately

needed post-iftar shopping binges.

Sadly, Monday Sept. 12 marks its last event before the store closes. BACK TO STYLE is a unique fashion event that brings

together Jeddah’s fashionistas for an evening of fashion, beauty and hopefully, some juicy gossip! A competition that

invites ladies to use the store’s racks as their very own personal closet, the event marks the departure of a month of

thobes and kaftans! If that wasn’t incentive enough, the person with the best make-over at the end of the night gets to

12

keep what she’s wearing for free! Destination Jeddah is bringing together Jeddah’s fashion-forward youth, as well as a

panel of fashion editors and bloggers to advise customers on new trends, while EVE Haute Couture and Spa’s resident

make-up artist and hair stylist give demos and tips on how to manage this season’s beauty trends — as well as September

hair frizz!

Although initially intended to only be open for the month of August, Staff Sale was asked to prolong its presence in Le Mall

due to the overwhelming pleas from women who while having too much fun in Cannes and London, forgot to stock up on

this fall’s must-haves. Thankfully, the store has said it will be open until Sept. 16, or until their stock runs out.

While the super brands, like Chanel, Dior and Valentino will always be in our hearts, as well as in our high-end malls, the

void in the fashion hierarchy in Saudi Arabia lies in the niche, boutique brands. Fortunately, a group of fashion editors

from Jeddah and NYC decided it was time to fill that void with the designer fashion at discounted prices.

Even with Marni, Moschino and Carolina Herrera present, the real gems of Staff Sale are fairly unfamiliar brands to the

Kingdom. Charlotte Ronson, Rebecca Minkoff, and Brian Reyes are New York heavyweights whose contemporary designs

are seen up and down Manhattan, from a hipster hanging out in SoHo to a weekend warrior in the Meat Packing District.

Further up, in the Upper East Side, you have the looks by Eleanor Waldorf and Jenny Humphrey in the hit show, “Gossip

Girl.” The Waldorf label is actually created by Abigail Lorick of Lorick. The sophisticated brand that aims to bring

“elegance back to our way of living” will be also available for the first time ever in Saudi Arabia. What’s classier than

dressing like the Queen Bee herself?

The buyers of the Staff Sale also searched out celebrity lines with more fervor than the paparazzi on Sunset Strip on a

Saturday night! The work paid off, and for the first time ever, Jeddah will offer Justin Timberlake’s William Rast line, as

well as Lindsay Lohan’s 6125 and Gwen Stefani’s highly successful brand, L.A.M.B.

Now, we finally get to snatch up coveted cocktail dresses by the “Cynthias” (Rowley and Steffe), as well as Thakoon and

Tibi creations to boast just how fashionably cultured we truly are. Alexander Wang, Rick Owens and Jill Sander show us

that minimalism doesn’t mean simplicity, but rather ultra-modern cuts of the most complex proportions. Discounted

evening gowns by Dennis Basso and Vera Wang tempt one to stock up for the numerous weddings we’re obligated to

attend this post-Ramadan season.

With runway veteran Vivienne Tam and TV celebrity favorite Vena Cava abundant (and on sale!) at Staff Sale, Mercedes-

Benz can wait because this fashion editor is jumping into her Cadillac and getting her hands on some real NYC fashion!

Not in Jeddah? Don’t worry; I’m sure I’ll tweet about it!

http://arabnews.com/lifestyle/fashion/article498759.ece

==========================================================

==========================================================

13

STARTUP LAB – Ep. 1: Pitusa 112 Commentsby STARTUP LAB on November 2, 2011

INTERVIEW: What is Pitusa? (with Founder of Pitusa, Clara Lago)

What does the company do?

Pitusa is an internationally influenced, eco-friendly, boho-chic brand in the era of globalization,

dedicated to always bringing comfort, quality and originality. [see website: pitusa.co.uk]

What is the backstory to the creation?

14

I found myself craving more comfortable and colorful clothing, so I thought to myself, if no one

else is making it, then why don’t I? In addition to that, I felt there was a real lack of relatively

eco-friendly clothing where the price reflected the value of the product, so with all of these ideas

in mind I decided to fill the void in the market and create Pitusa.

Can you tell us a little more about the products?

Our products draw on all sorts of different inspiration but the consistent themes are comfort,

color and a global appeal. We are constantly reworking the clothes to make them more exciting

than the average brand. I submerged myself into the styles and colors of other cultures that I can

use as influence on the Pitusa line, and what really sets us apart is the color.

Who are the masterminds behind Pitusa?

I [Clara Lago] am the founder of Pitusa and Kevin Ross, a close friend that I met at university, is

my business partner.

What is the company ethos, and what do you promise in terms of environmental or social

good?

The eco-friendly and socially aware aspect of the company is very important to us. We

consistently promise fair trade, a socially conscious brand, fair wages in our production, and a

continuous support of development in global businesses.

15

Are your competition equally eco / socially aware?

I don’t think so for these two reasons:

1) Most brands, especially those bringing the customer decent prices, are producing with little to

no regard toward how their clothing is being produced. We at Pitusa make a concerted effort to

make sure the production of our clothing is in compliance with international health and safety

standards in the work place.

2) Those brands that are eco friendly and socially aware use it as a marketing tool to define the

brand. The fact that we are eco and socially friendly is not something we use to market our

product but rather something we feel strongly about.

Why is this startup important for the world?

Many startups succeed and many fail but it is the trial and error, the daring risk, and the

determination to fulfill a vision that makes the business world an exciting and interesting arena.

Without startups we would not have any of the many innovative things we have today, and we

hope we can contribute!

Are you looking for investment?

Of course! We are always looking to grow and see what opportunities come our way.

16

What does the future hold for Pitusa?

Where do you see the company being in 2, 5, 10 years time? The sky’s the limit as far as we’re

concerned. We’re looking to become bigger, better and more global. We are so new on the

fashion scene (only 7 months) so we are just beyond thrilled to see where we can take this.

The eco-fashion movement is in full effect – written by Charlie Hilton and Sav

Whether you are watching “some country’s next top model”, an episode of Sex and the City, or

The Devil Wears Prada, you associate fashion with luxury, spending, and lavish behaviour. So in

the era of increasing environmental sensitivity, is there a place for sustainable brands? Long has

the fashion industry taken the rap from environmentalists, ranging from their supply-chains to

the fair treatment of animals. However, there is a new dawn: the new wave of eco-fashion

entrepreneurs are having an easy ride.

For good reason too, with responsible and ecologically-sensitive fabric sourcing, green fashion

houses can uplift local industries, benefiting communities and serving as a platform for local

economic growth and social prosperity. Welcome to the eco-fashion era as eco-friendly shows

and designers are springing up like knock-off hand bags in any urban center.

17

The bootstrapped nature that most startups are faced with lends well to the eco-fashion market,

where cost-effective and novel materials can be used. Take Pitusa’s tracksuit pants, for example,

using 100% recycled plastic bottle fabric – a conscious solution, which is more cost effective

than non-recycled materials. This is one of the many reasons that people believe sustainable

fashion is much more than just a passing trend or fad; from the people behind the clothing to

those who buy it, it is very much a philosophy that will only grow stronger.

As we take a closer look at Pitusa, we see that they describe themselves as “boho-chic“. What is

that exactly? Apparently, if you have to ask, you don’t get “it”. Looks like this eco-fashion label

is an snooty as the traditionalists. Au contraire mon in-vogue frere: Pitusa’s attitude is down-to-

earth. They make clothes based on different sets of inspiration while maintaining the consistent

themes of comfort, color and a global appeal. As mentioned in the interview: “we are constantly

reworking the clothes to make them more exciting than the average brand. I submerged myself

into the styles and colors of other cultures that I can use as influence on the Pitusa line, and what

really sets us apart is the color.”

As a start-up, is Pitusa afraid of failing? Not at all. This is exactly where success and innovation

are raised: through experimentation and taking risks – both great ingredients for any good start-

up. Having this enthusiasm is normal for such a young company. Eventually, investment from

true believers in the eco-fashion movement will be needed. One thing remains true, no matter

what business: it takes money to make money.

One unavoidable road block will be the competitive landscape of fashion itself. Brands compete

on high-end image on the marketing side and low-end operations on the production side.

Therefore, Pitusa’s commitment to their values (like promising fair trade, a socially conscious

brand, and paying decent wages) basically goes against clothing industry 101 textbooks.

However, Pitusa might have an advantage in the form of their beliefs: being sustainable and

doing the right thing is part of their ethos – not just a fad.

Nevertheless, the real challenge will be changing the perception of the fashion world and the

buyers. Since the hippie days of the 1960′s, “environmental” meant going from riches to rags –

not what designers want to sell. So what will it take for eco to become chic? Given the

unpredictable and fickle nature of fashionistas, no one knows for sure – but having more

designers like Pitusa out there can only make sustainable fashion “so this season!”

Connect with Pitusa: Facebook: PitusaUK

Twitter: @PitusaUK

Founder: Clara Lago.

Buy Pitusa: Online Store.

International Store Locator.

18

http://www.theurbn.com/2011/11/startup-lab-ep-1-pitusa/

---------------------------------------------------------------------------------------------------------------------------------

The Fashion Set

Miami Fashion, Miami Style, and Photography

Pitusa

August 15th, 2011 § 18 comments

A couple weeks ago I got the opportunity to view pieces from Pitusa, a collection of middle

eastern inspired pieces that range from an modern take on the abaya to fringed cotton t’s. Clara

Lago, the founder, was sporting one of their Inca Abaya’s when we talked. Clara felt like there

was a lack of color in the market, which is the reason why neon pinks, greens and yellow’s are

blatant in every piece. The material used is only the best quality and eco-friendly fabrics sourced

from Peru, Pima Cotton. Pima Cotton is the world’s finest cotton and Pitusa also works with a

unique fabric that blends Alpaca (15%) and Pima Cotton (85%). Pitusa is about making products

that are sustainable, eco-friendly and respect fair trade. Pitusa likes to keep synthetic materials to

a bare minimum. One of their pieces, the track pants, are literally made from 20 recycled plastic

bottles. They revolve around being green and natural, which goes along with the “peace” aura

found throughout the collection.

I feel like a tall person like me would have a hard time wearing their Abaya, and look much more

attractive on a person like Clara who sported it perfectly. It feels comfortable beyond

comparison, and I would wear it around the house like I wear a lot of my favorite dresses. But it

belongs on the petite, tiny body type that I very much do not have. Maybe I’ll get myself one of

the Alpaca hats

19

20

21

22

23

24

25

Get Shareaholic for Internet Explorer

Tagged Miami Fashion, pitusa, pitusa store

http://www.thefashionset.com/2011/08/15/pitusa/

=====================================================================

=====================================================================

26

Eco Moda, con las mejores intenciones

by Silvina Dibar on January 24, 2012

La "eco moda" se une con el "street look" mas cool y cómodo del invierno.

Foto: Cortesía Pitusa

27

Cada vez somos más las que nos importa no solo estar a la moda sino saber de dónde viene la

ropa que nos ponemos. ¿En qué condiciones la fabrican? ¿La harán niños, obligados a trabajar?

¿Las telas y métodos de producción, dañan o no al medio ambiente? Son algunas de las

preguntas que nos hacemos.

Hoy podemos unir estas dos tendencias, la moda y la conciencia social y ecológica, porque

existen variadas firmas de moda super cool que se proclaman ecológicas.

Una marca social y ecológicamente responsable es Pitusa – los trackies, o pantalones

deportivos, están hechos con botellas de plástico recicladas, y además, una porción de las ventas

es donada a una institución educativa en Perú, donde son fabricados.

El look de la chica de esta foto tomada en Londres se perfila como el básico más deseable para

los street looks mas cómodos del invierno: suéter gris de lana, pantalones negros, de Pitusa,

zapatillas fucsia, de Converse, y chaqueta biker de cuero negro. Un colorido gorro de lana étnico

con pompones, de Pitusa, aporta el toque audaz.

Pertenece a: Look of the Week

Tags: Chaquetas de Cuero Converse eco moda Gorras de Lana Look Etnico Moda comoda Moda

ecologica Moda étnica Moda Socialmente Responsable Pantalones Deportivos Pitusa Street Looks

Sueteres Trackies Zapatillas

http://estilothatrocks.com/eco-moda-con-las-mejores-intenciones/

=====================================================================

=====================================================================

28

The Ibiza blogs

WIN! The ultimate Ibiza opening holiday!

Miss Ws blog: The 7 signs of summer

Fri March 16: Atzaró reopens

Ibiza style setter: What Maya wears – Neon and on and on and on Written by Maya Claughton on September 1, 2011

My boyfriend James does NOT mind buying me presents. You could definitely

say he’s a keen shopper (for me). I barely have to blink and he’s there with gifts. Good

gifts. Ones in nice tissue paper. I’ve never had a boyfriend who could choose

29

clothes for a girl like he can (we’ll pretend the size zero leather trouser fiasco never

happened). It’s truly amazing.

Last week he came home with what can only be described as the world’s most

AMAZING kaftan (or Moo-Moo, as my American friend Matt calls it). It’s neon coral

pink (my fave colour), it’s cotton jersey (soooo soft!) and it has an awesome neon yellow

braided strip down the front (so, like, ethnic).

It has filled a gap in my wardrobe that I didn’t know existed – I can’t take it off

and I really don’t want to. My friend Amanda actually has the same one and we love

them so much we both wore them to the same party last week (See? Obsessed).

Obviously a kaftan like this needs a bag to match and whilst I was blithely

showering at Tropicana Beach at the weekend, James was up to his old tricks… I

returned to see a wonderful paper bag of goodies nestled on my lounger – and

inside? This absolute shazz-o-rama of a beach bag. It’s a basket, yes; with leather

handles, yes; but it’s absolutely COVERED in the teensiest tiniest multi-coloured

sequins – it’s ridiculous! And his reason for buying it? A smattering of the sequins are

the same neon coral pink as my kaftan. Now that is faultless accessorising..

30

The adorable little Indian leather flats are a seasonal fave – George Scarbrough

and I buy them religiously each summer from Ganesha in the port and wear them until

the soles wear through… Oddly enough, the only reason I ever happened upon these in

the first place was that, when I used to work for Erick Morillo, I once had to put

together a costume for him for a fancy dress party to which he was going as an

Indian. In hindsight, it should have been obvious that he meant a Red Indian. Needless

to say, he didn’t wear the costume.

Kaftan/Abaya: Ibiza Bagus Boutique ( The PITUSA Collection )

Bag: Tropicana Beach Boutique

Sandals: Ganesha

Sunglasses: Matthew Williamson

Bronze arm cuff: Greece

Get our go-to-guide to Ibiza's coolest events delivered straight to your inbox!

http://blog.white-ibiza.com/ibiza-style-setter-what-maya-wears-

neon-and-on-and-on-and-on/

31

=====================================================================================

NOLCHAs Night Out

February • 2011

Images by Frank Rocco

Pitusa is a playful and youthful line of lounge wear, glowing Pervian inspired skirts and

headwear. The materials are made from eco-friendly methods and are sustainably harvested in

Peru. The clothing and accessories are vibrant and socially conscious.

http://fashion360mag.com/2011/02/nolchas-night-out/

==================================================================

==================================================================

32

A NEW YORK CITY NATIVE IN MIAMI FASHION. FOOD. LIFE.

Hot Lemon Posted 8 months ago

33

Just another steaming hot night in Miami… deciding what to wear. Back in December there was a

Herve Leger dress I died over that was gradient shades of gray with neon yellow… that dress was

the inspiration for this look. From breezy rooftops to strolling along the bay, this outfit was not only

comfortable but it kept me cool in what was probably a 99% humidity level. These wedges are

probably the most comfortable heels I own. Five inch heel aside, they make me feel like I’m walking

on air.

34

(Skirt - Pleasure Doing Business, Tank - Pitusa, Shoes - Jeffrey Campbell, Clutch - Lauren Merkin)

35

A good friend of mine is the mastermind behind Pitusa. The tanks say “I Stand For PEACE” (in

Arabic and Hebrew scripture intertwined). I love that the tank is not only super soft but it makes a

statement.

36

pitusa

fashion

bandage skirt

http://www.somethingsweetmiami.com/post/6525557205/hotlemon

=====================================================================

=====================================================================

37

Eco Hippie Chic Pitusa designs sustainable headbands and comfy sportswear.

MARCH 01, 2011

Pitusa brings a splash of Peruvian color to an increasingly green US with its eco-minded Trackie pant—derived entirely from recycled bottles. Complete the look with a supersoft Inca headband (seen here), and you’ve got yourself the ultimate assemblage of guilt-free garb. Haus Fashion, 3509 NE Second Ave., Miami

http://oceandrive.com/channels/style/insights?page=4

=====================================================================================

=====================================================================================

38

gallery shop forum News

15 VOTES

39

Maria Morena top

Pitusa skirt

Jessica Simpson heels

Bohemian style for Casual Party in Summer 2011

http://www.chictopia.com/photo/show/511072-pitusa-pitusa-

skirt-maria-morena-top-jessica-simpson-heels

40

=====================================================================================

=====================================================================================

Pitusa Thick White Alpaca Fur Hat

41

This fun and deliciously warm Pitusa hat comes from the mountains of Peru and is

made of 100 percent fluffy white Alpaca Fur. To make it even more luscious, a

flash of color shows in the pom-pom cords.

This hat is made of real fur, but the animal was not harmed for the production of

this hat; it is illegal in Peru to kill Alpacas for their fur.

The color choice is fuchsia (the redish purple that is pictured) or plum purple (a

bluer purple) yarn for the pom poms.

Shipped by Pitusa.

This hat was recently talked about in the Wall Street Journal and the NY Examiner.

See here:

http://www.thatwayhat.com/store/show_by_tags/Pitusa

42

One customer who gave one to his girlfriend for Christmas wrote us: “She really

enjoys it. We visited Peru a few years ago and she looks just like an Incan princess

in it. Thanks!”

http://www.thatwayhat.com/store/show/alpaca-twfh

==========================================================

==========================================================

43

Joaquin Sabina en Pitusa!!!!

By Pitusa from New London, US

Looks of Pitusa | 2 of 14

0

like

Follow

To Buy

44

http://store.pitusa.co.uk/product/inca-abaya-black-with-bolitas

====================================================================================

====================================================================================

45

Inca Abaya Coral & Little girl in purple Inca headband

Added by Pitusa on March 30, 2011 at 11:44am

View Photos

Previous | Next

46

_PPI4331

47

2a

_PPI4431

_PPI4221 edit

48

Chilling in my Inca Abaya

Inca Abaya Coral & Little girl in purple Inca headband

Inca Abaya Coral & Little girl in purple Inca headband

Inca Abaya Electric Lemon

RSS

Follow – Email me when this member adds new photos

49

Like Your Style

0 members like this

ShareTwitter

Facebook

Views: 35

View Full Size

Tags: Abaya, Coral, Inca, Lemon, Lima, More…

Albums: Summer Fun Pitusa

Location: Lima, Peru

Comment

You need to be a member of Fashion Industry Network to add comments!

Join Fashion Industry Network

http://www.fashionindustrynetwork.com/photo/inca-abaya-coral-little-girl

=====================================================================================

=====================================================================================

50

T h u r s d a y , S e p t e m b e r 1 , 2 0 1 1

Pitusa

51

52

http://www.wecanpretend.net/2011/09/pitusa.html

53

54

(Cristy: Maria Morena top/ Pitusa skirt/ Jessica Simpson shoes/ vintage belt/ random local

Miami store necklace/ Indian bracelet)

http://store.pitusa.co.uk/

=====================================================================================

=====================================================================================

=

55

Pitusa

951 Brickell Ave Suite 4404 Miami, FL 33131 United States Email Us | 3057910004

56

About: Pitusa clothing is dedicated to originality, comfort and quality, using luxuriously soft fabrics from Peru such as alpaca and pima cotton, mixed with hippie designs inspired by the colours and traditional artisan craftsmanship of Peru. Pitusa carries an artistic message of peace on much of its clothing, this year’s focus being that of SalaamShalom (intertwining Arabic and Hebrew script for "peace"). Pitusa gives back through fashion and is proud to be in conjunction with fair trade, to use materials that have been obtained humanely and to utilise green-conscious fabric made entirely from recycled bottles. Pitusa clothing is fun, unique, loving and clearly born of the era of globalization.

We Carry: Women's Retail, Women's Pants, Women's Jackets & Outerwear, Women's Accessories, Women's Athletic & Yoga Wear, Women's Dresses, Women's Suits & Blazers, Women's Tee Shirts, Women's Tops

57

Recycled Trackie Pants (Navy) Pitusa

58

Recycled Trackie Pants (Camel)

Pitusa PRICE: $65.00 $40.00 (38% off)

Recycled Trackie Pants (Charcoal)

PRICE: $65.00 $40.00 (38% off)

Recycled Trackie Pants (Blue)

Pitusa PRICE: $65.00 $40.00 (38% off)

Recycled Trackie Pants (Cream)

Pitusa PRICE: $65.00 $40.00 (38% off)

59

Capelet (Black&White)

Pitusa PRICE: $160.00

Inca Headband

Pitusa PRICE: $11.00

Recycled Trackie Pants (Black) Pitusa\ PRICE: $65.00 $40.00 (38% off)

60

Capelet (Charcoal) Pitusa PRICE: $160.00

http://www.globalfashionbrands.com/Pitusa

==============================================================================

==============================================================================

61

19.12.10

PITUSA by Clara Lago

Escribe, Esther Oblitas para creartesanoperu, Lima 19 de Diciembre del

2010

Cuando encuentro conceptos como estos no dudo en escribir y comentar por que

pienso que PITUSA es una idea fresca, juvenil e innovadora, además se confecciona

en el Perú, mezclando materiales y texturas con fibras naturales como la Alpaca y

el algodón peruano que fusionados en una proporción adecuada da como resultado

esta maravillosa calidad, pero PITUSA también, tienen una linea de pantalones

unisex confeccionados con fibra PET, que se consigue reciclando botellas

descartarles de plástico y me encantan los diseños y el concepto, PITUSA by Clara

Lago acaba de inaugurar su primera tienda en la ciudad de Miami en la 120 NE 1st

Street, y piensa lanzarla muy pronto en Londres y New York.

62

Ellos se describen así:

Pitusa es una marca de ropa hecha con telas que mezclan la tradicional Alpaca

peruana y algodón pima de la mejor calidad. Dentro de la colección hay también

unos pantalones unisex hechos de material reciclado a partir de botellas de plástico.

Muchas de las prendas llevan bordadas la palabra 'Salam-Shalom", que significa

PAZ en los idiomas hebreo y árabe.

Vamos a donar parte de las ganancias de Pitusa a dos ONG: Una para la educación

de los niños en Perú y otra dedicada a ayudar en el proceso de paz en Oriente-

Medio.

La marca Pitusa nace con la idea de ayudar a los demás y aportar nuestros esfuerzo

para hacer un mundo mejor! Esperamos que pronto sea reconocida entre su joven

clientela como una marca con conciencia verde y de ayuda por la paz en todo el

mundo. Nuestra idea es hacer compatible tener estilo y vestir bien sin dejar de

estar conciencia dos con el medio ambiente y los problemas que nos rodean

63

Si usted esta interesado en contactar o tener mas información puede visitar la sgte

pag web www.Pitusa.co.uk

o escribir a Kevin Ross a pitusa@pitusa.co.uk

Publicado por creartesanoperu en 15:47

Enviar por correo electrónicoEscribe un blogCompartir con TwitterCompartir con

Facebook

Etiquetas: Diseño PITUSA by Clara Lago por Esther Oblitas

http://creartesanoperu.blogspot.com/2010/12/pitusa-by-clara-lago.html

==============================================================================

==============================================================================

64

Laila Gohar’s 5 Favorite Online Shops

by Jerri Howell on Saturday, December 17, 2011

in Food + Beverage,New York,StreetStyle

65

66

Food Republic – I met Laila Gohar, a food writer and avid online

shopping enthusiast, in Washington Square Park. She was bundled in

layer upon layer on an especially chilly Sunday.

Underneath, she’s even hiding a Margiela sweater and Elizabeth and

James knickers and is carrying a Prada bag.

Laila writes a textured array of food posts for Food Republic, including

Top 5 Food Porn Specialists, a convenient guide to 5 DIY Food and

Drink Gifts and a love story about a porchetta sandwich. She was also

just picked up by Huffington Post for her take on 20 Exotic McDonald’s

Sandwiches.

Laila has an incredible eye, with a penchant for finding interesting

designers around the world. She shares her 5 Favorite Online Global

Shopping Destinations below. Fair warning: you might not leave your

house.

67

68

Below are 5 of my favorite online shopping destinations from around the

world!

www.thekooples.com (One of my favorite labels for the past three years

now. I was in Paris in 2009 taking pastry and macaron classes at Le

Notre and discovered it back when no one knew about it, now it’s

become huge. They have such a cool aesthetic and concept, you can read

about them on the site. They are basically inspired by cool, everyday

couples.)

www.shakuhachi.net (An awesome Australian designer with really soft,

delicate dresses.)

http://us.sandro-paris.com (Sandro is an amazing French label– they are

opening a store in NYC soon — I couldn’t be more excited!)

www.openingceremony.us (Needs no explanation )

http://store.pitusa.co.uk (A really cool, colorful Peruvian inspired label

based out of London/Miami)

http://www.stylespotting.com/2011/12/17/laila-gohars-5-favorite-online-

shops/

==============================================================================

============================================================================

69

Rajasthan offers passionate adventures in the heartland of India

If you're after a romantic adventure for two, there's nowhere better than the

Indian state of Rajasthan on the northwest coast. Get ready to fall in love. Related Tags:

India

Delhi

70

Katy Perry

New Delhi

Venice

The Udai Kothi is an affordable boutique hotel with a twinkly rooftop pool

All great romantic adventures should start in a bar and why should yours be any different? The

1911 bar at The Imperial New Delhi is the stuff of legend – Lord Mountbatten drank negronis

here while discussing partition with Gandhi. You should drink the same as you plan a romantic

adventure for two through India’s heartland, Rajasthan. The Imperial is the perfect jump-off. The

building is a masterpiece of colonial splendour – its spa is languid and Missoni-esque while the

outdoor pool is shaded and discreet. Service is faultless. You’ll want to smooch at every corner

(don’t – it’s not a good look).

Delhi is beautiful, misty and dripping in history – spend a rose-tinted afternoon exploring the

mausoleum of Humayun, a monument to love so beautiful rumour is his widow ordered the

architect killed upon completion to avoid a replica. The adventure proper starts here – leave the

city on a slow train to the wilderness with your beloved (from £5pp). If you’re lucky, he’ll carry

71

your bags. If he’s lucky, you’ll have booked smartly and be greeted at the station by a ranger

proffering blankets and hot water bottles, ready to whisk you 10km into the starlit desert in an

open-top jeep.

Welcome to Sher Bagh, a tented camp so romantic that it was the venue for the ill-fated Katy

Perry and Russell Brand wedding ceremony (let this not be a bad omen for love, please). Expect

champagne and hot towels on arrival and a torchlit procession to light the way to your tent.

Vintage Kipling books and a brass butler bell on the bedtable suggest that Eurocamp this is not.

You’ll want to stay put – the candlelit bathroom with sunken stone shower and ayurvedic oils

exerts a heady pull. But dinner a deux in the desert awaits, involving a vast campfire, cashmere

blankets, lashings of red wine and the undivided attention of handsome chaps in the type of

colonial garb that you’d wear if you weren’t afraid of looking like a bit of a berk.

Maya enjoyed a hot stone massage in the spa suite at Leela Palace

Wake with the larks for sunrise game drives through Ranthambore National Park (from £40pp).

This is your best chance of spotting a tiger in the wild. When the city calls again, it is onwards to

Udaipur – the Venice of India and home to the legendary ‘floating’ palace, built in 1743 as a

prince’s retreat for moonlit picnics with ladies (and, later, the lair of 007’s Octopussy). Today the

palace is the Taj Lake Palace hotel where suites are grand but pricey (from £487 per night).

Loved-up young things may opt to stay at the more affordable boutique hotel Udai Kothi (£72

per night), with its twinkly rooftop pool. You could always pop next door to the Leela Palace for

a royal hot stone massage in his ’n’ hers tents and afterwards you and your chérie amour can

while away the day in your own lakeside suite. A secluded swimming pool for two at sunset?

Sexy as hell. If spas aren’t your thing and you’re after a real buzz, go to Udaipur in March for the

Mewar Festival (March 25-27) – a hedonistic hello to all things spring and a truly mesmerising

sight, as local women carry devotional statues deep into Lake Pichola.

72

When the fireworks prove too much, retreat to sandstone hilltop fortress Devi Garh. It has views

to die for and the most picturesque pool in India. Gazing out over the misty hills from your petal-

filled tub for two, you could be in Provence – sip a chilli and cumin-infused cocktail to remind

you that you’re not.

For some serious alone-time, head to the desert. The sun fortress of Mihir Garh, a favourite of

Madonna, stands proud on the edges of the Great Thar Desert. Ride sleek Marwari horses into

the dusty lands (from £20) for a private picnic – ideally he’ll wear a denim shirt and chinos and

your hair will get messed up.

Then, in need of some city-slicking and a good wine list, head to polo capital Jodhpur. Nestled in

the shadow of the pink-hued Mehrangarh Fort, Raas is a boutique hotel for the Europhile in you.

With a similar aesthetic to that other great empire, the Soho House Group, Raas feels

wondrously familiar. Luxe bathrooms and a formidable DVD menu mean that even dragging

yourself outside to your garden for yoga (private class from £8) can feel like an effort. It’s worth

it, though. Afterwards, climb the steep path to the fort and get all Tarzan and Jane as you whizz

through the sunset sky 600m over a lake on The Flying Fox zipline (www.flyingfox.asia, from

£10pp), which links the fort’s highest points. It’s scary enough that he’ll need to catch you in his

arms tightly at the end, but that’s surely what this whole trip was about?

Maya Claughton flew to Delhi with British Airways (www.ba.com). Return flights start from

£600. Internal flights from Udaipur to Jodhpur with Air India start at £32 one way. She stayed at

The Imperial (www.theimperialindia.com, from £225); Sher Bagh (www.sherbagh.com, from

£350); Leela Palace (www.theleela.com, from £32); Devi Garh Fort Palace (www.deviresorts.in,

from £200); Mihir Garh (www.mihirgarh.com, from £186); and Raas hotel

(www.raasjodhpur.com, from £150)

Read more:

http://www.metro.co.uk/lifestyle/travel/889876-rajasthan-offers-

passionate-adventures-in-the-heartland-of-india#ixzz1o2tAa3

==============================================================================

==============================================================================

73

GOLD PLATE DREAMS 18th Apr 2011

I Stand For Peace, Do You? Saturday night Daniela and I went to preview Pitusa’s Summer 2011

collection at Fusee Studios. The collection, made in Peru and designed by

74

UK native Clara Lago, is full of spunk and vibrant colors. I met Clara a few months ago as we both took part in Launch Arte Miami selling our clothes!

She is an absolute doll - with a lot of creativity and personality. Her pieces are heavily inspired from the Peruvian culture. When I asked what her inspiration for the summer line was - she said she just went and

chose the colors and the fabrics she loved and later put together the designs. I love the loose, free flowing pieces - including tanks, long dresses

and sweatpants. http://pitusa.co.uk/home.html

to check out her website Daniela wore a one of a kind Furor Moda vintage dress. I wore my favorite

green leather shorts, new black blouse from Sears, Charlotte Russe Pumps and Zara bag.

Top - Sears, yes Sears. Shorts - Vintage

Bag - Zara Shoes - Charlotte Russe

xoxo

http://goldplateddreams.tumblr.com/post/4734739355/i-

stand-for-peace-do-you-saturday-night-daniela

==============================================================================

==============================================================================

75

Friday, 22 July 2011

from PERU with PEACE Once upon a time, a young London born half Spanish woman, living in Miami set

about to make her own socially conscious clothing line. With pieces made in

Peru from the softest eco-friendly jersey and alpaca in mouth watering neon

colours, the clothes provide a message of piece in the Middle East. The

designer Clara Lago, grew up in London went to University in Miami and spent

time in Peru and it is clear to see the influence of all these places in her

clothing line; Pitusa, which prides itself on being colourful and

comfortable.

76

Clara, the designer of Pitusa, wearing one of her Inca Mini Skirts

The garments are so readily wearable but still feel special largely thanks to

the colourful Peruvian brocade which adorns certain pieces. One of Pitusa's

best selling items is the aptly named Inca Abaya, which as the name indicates

fuses Peruvian and Middle Eastern style influences. The message of the

clothing is peace and certain items are embroidered with the words Salaam

Shalom, in Hebrew and Arabic - indicating peace. $1 of every purchase goes to

a charity promoting peace in the Middle East.

77

The Inca Abaya

I think the International conception of Pitusa is a recipe for worldwide

success. Pitusa is only in its infancy but is already being stocked in

boutiques in Miami, Ibiza and Mexico. Shop for Pitusa here

http://store.pitusa.co.uk/

78

My beautiful sister and friend modeling Pitusa tanks and headbands

The beautiful array of colours in which the inca mini skirt is available

79

I stand for PEACE do you?

Posted by LolitaLoves at 16:16

Labels: Alpaca Wool, Clara Lago, Clothes with a message of Peace, Eco Clothing, New Young

Designers, Peru, Pitusa

http://lolitaluvs.blogspot.com/2011/07/from-peru-with-peace.html

==========================================================

==========================================================

80

Inca Mini Skirt...

| 2 comments]

Inca Mini Skirt, Pitusa

Every time I would visit my family in Colombia I would come back with tons of handmade jewelry and clothes. I

guess I've always been drawn to the uniqueness of anything that is handmade and knowing that nobody else

would have something like it when I got back to "the states." That's why when I received this Inca mini skirt

from Pitusa, I immediately feel in love with the fabric and story behind it. They're handmade from Peruvian

"mantillas" which are used by Peruvian women to carry their babies in the mountains of Peru. The fabric is also

eco-friendly and made from recycled bottles. Pretty cool huh?

81

The skirt fits really short (hence the word "mini" skirt), so I've been using it as the perfect piece to throw on top

of my bathing suit when heading to the beach.

Email ThisBlogThis!Share to TwitterShare to Facebook

LinkWithin

2 comments

Rachelsaid... @ July 27, 2011 6:23 AM

What a cute colorful skirt!

Carolinasaid... @ July 27, 2011 2:11 PM

esta divina!!! :)hope you can check out my blog for some +vibes and inspiration!xo

Post a Comment

http://www.vivafashionblog.com/2011/07/inca-mini-skirt.html

82