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Take part to the creation of a collective memory and plunge into an interactive experience.
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FESTIVALDU MOT2009 Virtual
Take part to the creation of a collective memoryand plunge into an interactive experience.
ENGLISH PRESENTATION
introductionbriefing | the word of 2009
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
of the next edition of the « festival du mot 2009 » about the word that best represents the past year,for the general public
» programmation, design and development
» 2 multimedia devices
THEME AND RESTRICTIONS
website mobile app
introduction
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
briefing | the word of 2009
Users on Facebook(in millions)
Users on Twitter(in millions)
SOCIAL NETWORKS
2008 2009
350
200
Source : facebook.com
2008 2009
40
10
Source : twitter.com
CROWDSOURCING
Google Wave Mindmeister
introduction
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
Avatar 3D
3D-ANIMATION
Mobile phonein France
Millions of iPhone apps downloaded
25 %
75 %
Source : zone-numerique.com
MOBILE APPLICATIONS (AUGMENTED REALITY, GEOLOCALIZATION)
briefing | the word of 2009
smartphonesother mobile phones
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
pitchdefinitions | goal and targets | inspiration
pitch
» festival du mot
a festive event
to question and awake the senses of a large public
something impalpable but its representation is possible in each imagination
representation peculiar for everyone, but similar on the scale of a group
» the word : virtual
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
pitchdefinitions | goal and targets | inspiration
» goal » targets
to plunge a lot of people in an unexpected experience, both personal and collective
• to touch everybody by awaking their souvenirs
• to move by inspiring nostalgia
• users will be both actors and directors of the festival
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
pitchdefinitions | goal and targets | inspiration
LITERARY INSPIRATION
» I remember, Georges Pérec
a collect of short souvenirs of his childhood :
« personal and shared memories, things that are or not incidental in life, momentarily significant and then often practically lost. »
INSPIRED BY THE WORK « I REMEMBER » BY GEORGES PÉREC, THE MAIN IDEA OF OUR PROJECT IS TO
ALLOW USERS TO CREATE A COLLECTIVE MEMORY BY SHARING THEIR OWN SOUVENIRSAND PLUNGING INTO THE MEMORIES OF THE FESTIVAL COMMUNITY.
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
concept model | concept boards
design
website
CROWDSOURCING SPACE« SOUVENIRS EXPLORER »
APP SPACE« MOBILE EXCURSION »
VISITOR
see and filtersongs, videos, pictures add
share
comment
see the instructions
tweetbox
download the app
localize
USERLOGGED IN
tweetbox
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
concept model | concept boards
design
iPhone
IMMERSIVE SPACE« IPHONE APPLICATION »
EXCURSIONMODE
SHAREMODE
createan excursion
see souvenirs
be guided
update twitter
add
localize
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
designconcept model | concept boards
SOUVENIR
trip, pieces secrets, magicnostalgia
June 2nd 2010 | CRMA 2011 | Cécile Ormel & Céline Kniebihler
design
CHILDHOOD
lightness, imagination, air
concept model | concept boards
Cécile Ormel design and technic directionCéline Kniebihler design and art direction
projet-jemesouviens.blogspot.com
twitter.com/FestivalDuMot09
