Posts With Staying Power

Crafting Your Content to Make It Searchable, Shareable, and Sticky

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Strategy #1

Make Your Content Searchable

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Organicsearch traffic

● You don’t pay for it

● Traffic comes naturally from visitors finding your blog through search engines

● Google and Bing power 95% of the world’s searches

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Where does your blog rank?

● Page 1 gets an organic click 71% of the time

● Pages 2 and 3 get around 6% of clicks

● The goal: appear on the first 3 pages of search engine results

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florida weave trellis returns Garden Betty as the #1 result out of 82,100 sites

Craft a reallygood title

● Make it intriguing and descriptive

● Take a stand or make an argument

● Ask a question that you’ll answer in the post

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Make your titles intriguing!

Ruby Kraut (and WhyIt’s So Good For You)

Are Carrot Tops Toxic?(The Short Answer: No)

Why Do Purple BeansTurn Green After Cooking?

Grow Bigger and Better Tomatoes This Summer!

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Think like a newspaper headline

Generic keyword

Too vague and competitive for search engine ranking

“gardening”“container gardening”

Long tail keyword

Very targeted search phrase that contains 3 or more words

“container gardeningin small spaces”

can turn into…

“10 Container Gardening Tipsfor Small Spaces”

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Think lists and how-tos

Listicles

Lets us process complicated information in little bites

Lists can be numbered or bulleted points, timelines,

or categories

How-tos

“How to Make Recycled Newspaper Pots for

Seed Starting”

“Freezing Fresh Lemon Slices, Lemon Juice, and Lemon Zest”

or combine a list with a how-to:

“How to Make Compost in6 Simple Steps”

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Strategy #2

Make Your Content Shareable

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Always includehigh-quality images

Make them:

● Beautiful● Inspiring● Unique● Useful

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Show them, don’t just tell them

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Make your posts and images easily shareable

● Add share buttons for all the major social media networks

● Add a Pinterest “pin it” button to all of your images

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Take advantage of alt tags and title tags

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Use descriptive keyword-rich phrases for your image alt text

Strategy #3

Make Your Content Sticky

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Be authentic on your blog

Use your own voice

Be sarcastic, funny, or serious,If that’s how you are in real life

Be human: don’t be afraid to change your mindor admit mistakes

Blog as if you weretalking to a friend

Tell a story

Take your time andengage your audience

Blog about the things you’remost passionate about

Blog about things you mightbe considered an expert on

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gardenbetty

@thegardenbetty

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