Company Description Introduction Womans clothing and
accessories boutique in Nassau, Bahamas Women ages 15-30,
professional with disposable income. Mission Statement To make
shopping a pleasant, yet inexpensive experience for Bahamian women
ages 15-30, while providing their lives with a sense of confidence
and beauty. Tagline Fabulous is understatement
Management Team Founders Ownership 50%/50%Val Butler Miami,
Florida 2 years retail experience 4+ years in customer service
Co-founder of Port of Miami Boutique (60% ownership)Amber Rolle
Nassau, Bahamas 4 years retail experience Degree in International
Business Co-founder of Port of Miami Boutique (40% ownership)
POM Organization Structure Founder(s)/CEOMarketing/ Merchandise
POM Manager Book KeeperPromotions Buyer POM Assistant Manager Total
Fulltime Employees 2 Total Part-time Employees 8 POM Associate
Staff Arrangement for Store Hours 1 Manager and/or Assistant
Manager 2 POM Associates
Overview Latest trends at the best prices Dresses, jeans, tops,
accessories, swimwear, personal styling services, etc. Cater to the
Bahamian women ages 15-30 Located along Bay Street in Nassau,
Bahamas (Island of Providence) Unique and exclusive selection of
merchandise (2 per size 2S, 2M, 2L)
Challenges and Risks Delay in store opening Overstocked
inventory Shortage of inventory High importing costs Decreased in
sales Shrinkage Competition
Year 1 -Overview Raise awareness. Position ourselves in the
market. Loyal clientele. Engage the community. Take advantage of
word of mouth, social media PR. Reach our goal of $162,235 in sales
for the first. Acquire a database of clients and prospects of at
least 5,000 people.
PositioningPort of Miami Boutique provides with unique
andfashionable yet, affordable clothing for women inNassau,
Bahamas.Our brand personality is: Stylish Innovative Exclusive
Feminine Fun Approachable & sophisticated.
Points of Differentiation Only store with Miami-style fashion.
Unique styles currently not found in the island. Strong competitive
advantage on quality and pricing Committed to make a positive
impact on our community through free seminars. Weekly online
updates
Product Attribute Map Christian Dior High Coles of Nassau Bold
& Beautiful bStyle + Quality POM Boutique Bahama Hand Prints
The Straw Market Low PRICE High
Pricing Strategy Value based strategy Margins from a 25% to
100%. Clothing may have an average of 50% profit margin. Jewelry
could enjoy up to a 150% margin. We will research to obtain
merchandise that is fashionable yet affordable so we can translate
these benefits to our clients.
Promotional Mix Industry related trade shows. Unique visual
displays in storefront on a weekly basis. Free 2-hour beauty and
fashion seminars held the last Friday of every month at our
boutique with guest speakers. PR in the local community featuring
our free seminars and testimonials. Facebook and Twitter updates
featuring new product arrivals among other industry related
information. Social media contests to periodically feature our
Facebook followers as models for new arrivals.
Promotional Mix (cont) Direct mail seasonal postcards POM
Boutique Web Site. Ads on targeted publications such as University
magazines. Loyalty program featuring discounts for returning
clients. Merchandise or possible seminar sponsors giveaways to
loyal customers. (free sample kits, etc)
Sales ForecastSales forecast per month
Monthly Sales Forecast
Break Even Analysis
Budget
Year 2 website maintenance costs:Ongoing costs starting year 2:
Domain name and Hosting - $130 yearly with Godaddy.com Search
Engine Optimization - $1200 Site Design Changes - $500 per year I
LOVE POM
