Presentation of Bell

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Table of Contents

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Bell in brief………………………………………………………………………………….…....3Market shares…………………………………………………………………………………...4Bell in numbers………………………………………………………………………………….5Distribution in the world…………………………………………………………………6-7Our products……………………………………………………………………………………..8Eye products…………………………………………………………………………………….9Lip products……………………………………………………………………………………10Face products…………………………………………………………………………………..11Nail products……………………………………………………………………………………12Limited collections…………………………………………………………………………..13Hypoallergenic line…………………………………………………………………………..14Trends……………………………………………………………………………………….. 15-18Floor stands………………………………………………………………………………. 19-20Distribution chains……………………………………………………………………. 21-35Distribution in Poland…………………………………………………………………36-37Awards…………………………………………………………………………………………….38Sales support………………………………………………………………………………39-40R&D and Quality Control………………………………………………………………….41Why Bell………………………………………………………………………………………..…42

Bell in brief

Established in 1983

Leading cosmetic brand in Poland

Portfolio with over 500 products

Over than 40 export markets

Total plant area 8930 m²

Actual employment – about 700 employees

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Market Shares in 2014

4

48%

24%

28%

Private label

Export

Poland

Based on sales volume in PLN

Bell in numbers

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3,3

mlnProduction

posssibility per

month

26

mln

29,9

mln

Pieces produced 2014

Pieces to produce in 2015

22

mln €25,3

mln €

Turnover in

2014

Forecast of turnover

in 2015

Distribution in the world

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Distribution in the world

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Algeria

Armenia

Azerbaijan

Belarus

Bulgaria

Colombia

Croatia

Cyprus

Czech Republic

Egypt

Estonia

Ethiopia

France

Greece

Georgia

Iran

Iraq

Iceland

Italy

Japan

Jordan

Kyrgyzstan

Kosovo

Latvia

Lithuania

Luxembourg

Malaysia

Moldova

Morocco

Pakistan

Palestine

Philippines

Portugal

Qatar

Reunion Island

Russia

Romania

Saudi Arabia

Singapore

Slovenia

South Korea

Spain

Syria

Tunisia

Turkmenistan

Turkey

Ukraine

United Kingdom

Uzbekistan

Vietnam

Our Products

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We know a woman likes to change her look, which is why we create new cosmetics

with passion

Each season we introduce new colours from across the world and dazzle again

We observe the hottest makeup and fashion trends from around the world

In response we create new products, ranges and collections

Eye Products

Automatic/wooden pencils

Mono/multi eyeshadows: matte, satin, shimmering effects

Mascaras, lash conditioner, waterproof top coat

Eyeshadow base

Liquid eyeliners

Brow makeup set

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Lip Products

Lipsticks

Lip glosses

Lip Tints

Jumbo lipstick

Automatic liners

Lip balms

Lip lacquer

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Face Products

Liquid foundations

Mousse foundation

Pressed powders

Blushes

Loose powders

Makeup base

Bronzer

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Nail Products

Nail enamels

French manicure nail enamels

Nail care products

Nail enamels with differernt effects: gel, chrome, matte

Nail enamel removers

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Limited Collections

Each season we launch new collections in accordance to

current fashion and beauty trends

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HYPOAllegenic Line

Full range of hypoallergenic products

All products are tested under the supervision of a dermatologist or ophthalmologist

Products suitable for people with sensitive, prone to allergies skin and eyes

High quality and reasonable prices

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Example Trends

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CAT’S EYE

Sign of both classic and modernity

Trend suitable for looks: doll face, femme fatale, punk, hipster

New form – felt pen as an easier and faster way of drawing line

LIP LACQUER

Extremely wet lips effect

Combines the texture and shine of a gloss and durability of a lipstick:

multifunctional product

Bold and intense colours as well as pastel, well pigmented tones

POWER BROWS

Defined brows as an indispensable element of makeup

Trend for fuller, thicker and statement-making eyebrows

Symbol of youth

Popularity of brow bars

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Trend: Cat’s Eye1.1.

2.

3.

4.

1. Manhattan, Eyemazin Liner

2. YSL, Shocking Bold Felt-Tip Eyeliner Pen

3. Stila, Stay All Day Waterproof Liquid

Eyeliner

4. Tarte, Lights Camera Lashes Precision

Longwear Eyeliner

Our product: Secretale Eyeliner

Deep black

Intense covering

Long lasting,

Waterresistant formula

Perfect for thin and thick line

Quick drying

Silky finish

Very precise

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Trend: Lip Lacquer

1.

2.

3.

1. Shisiedo, Lacquer Gloss

2. Yves Saint Laurent, Vernis a Levres

3. Rimmel, London Apocalips Lip Lacquer

Our product: Secretale Lip Lacquer

Intense colour

Perfect covering

„Long lasting” formula

Creamy texture

Deep gloss of lacquer

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Trend: Power Brows

1.

2.

3.

1. Smashbox, Brow Tech Trio

2. Benefit, Brow Zings

3. Sephora, Brow Set

Our product: Eye in Style Brow Set

Step I: Modelling wax to eyebrows

Step II: Matte shadow to correct

Two kinds of application type:

wax - brush

eyeshadow – applicator

Mirror

2 colour sets

Exposition Floor Stands

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We are ready to provide you with full floor stand range, which includes:

3 dimensions of standard floor stands

Build-in floor stand

Floor stand for products on blisters

Tester Bar

Cardboard displays

However, we are always capable to prepare you a tailor-made offer

All our floor stands are manufactured in-house

In this way you save time and money

Standard Floor Stands

205 x 100 x 47 cm 205 x 68 x 47 cm 205 x 34,5 x 47 cm

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Standard Floor Stands

200 x 60 x 40 cm131,5 x 112 x 40 cm

Built-in For blisters

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Tester Bar

138 x 70 x 80 cm

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Hypoallergenic Floor Stand

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201,5 cm x 100 cm x 50 cm

Hypoallergenic Floor Stands

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201,5 cm x 50 cm x 52 cm131,5 cm x 112 cm x 40 cm

(estimated size)

Distribution chains in the world

Bell is successfully sold on traditional market and in retail chains, like

e.g. Meng in Luxembourg, Rimi in Latvia and Estonia, Kozmo in Croatia,

Ulybka Radugi, All! Good and Podruzhka in Russia.

Some of our distributors opened their own specialized shops, where

they offer mostly Bell products, like e.g. in Spain or Romania.

Many of them had created projects of their own tailor-made floor

stands, that we manufactured.

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Rimi, Latvia

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Rimi, Latvia

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Rimi, Estonia

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Primor, Spain

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Now Me!, Spain

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Now Me!, Spain

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Dust&Cream, Greece

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Dust&Cream, Greece

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Kozmo, Croatia

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Georgia

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Distribution in Poland

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Stable position on polish market

Mass-market products

Products sold on traditional market and in drugstore chains,

like Rossmann (220 shops till the end of 2015,

Biedronka (600 currently, 2500 till the end of 2015), Hebe (92),

Natura (200), Dayli (170)

Distribution in Poland

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Example promotional actions in chains in 2013:

Special discounts – e.g. 30-50% of the price on the shelf

Freebies: cosmetic bags

Involvement in promotional newsletter

Involvement in circulars

Custom Actions – Crazy Shopping with Elle

Support in TV campaigns and outdoor advertisement

Awards

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Each year we are nominated to numerous prestigious awards

Sales Support

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We are able to provide our customers with full range of marketing

and advertising materials, such as:

Cosmetics bags

Paper/plastic bags

Leaflets/posters/stands

Catalogues

Trend Books

Sales Support

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We support our brand in:

Press: polish women’s press, trade press, custom publishing

Internet: polish and regional women’s websites, social media, blogs and vlogs

Others: TV, events, outdoor

Gala magazine

Shape magazineFacebook english fan page

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R&D and Quality Control

Products tested at every stage of development

Products NOT tested on animals

Modern equipment and fully prepared staff

Professional laboratory

We use the experience of leading French and German

laboratories

Compliance with c-GMP and ISO 9001:2008

Control of raw materials and masses

Control on every stage of the production

Control of packaging

Control of the final product

Why Bell?

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High quality

Reasonable and moderate prices

Modern products

Flexible offer

Compliance with global trends

Complete range of make up products

Stable position on markets

Experienced team

Prestigious awards

In-house manufacturing

Constant growth of sales

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THANK YOU FOR YOUR ATTENTION !!!

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www.bell-cosmetics.eu