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MILLENNIALS
CURRICULUM
IN POLAND
They are almost 6 MILLION consumers:75% of them are employed 76% are buying products in retail networks *data for TG: 25-35
TOGETHER_WE_CAN_DO_EVERYTHING WE_LIVE_IN_AN_INTERCONNECTED_WORLD OPTIMISTIC_FUN_INDIVIDUALISTIC WANT_TO_ACHIEVE_“SOMETHING”_IN_LIFE INSTEAD_OF_“THINGS”>>>WE_CHOOSE_EXPERIENCE CREATIVITY_AND_ADAPTATION WE_VALUE_OUR_FREE_TIME O V E R D O S E _S T I M U L AT I O N ADDICTED_TO_NOVELTY LOW_WORK_DISCIPLINE>>>DEMANDING ATTITUDE NOW!!!_ALWAYS ON/ COMMUNICATING
58% more college students scored higher on a narcissism scale in 2009 than in 1982.
40% believe they should be promoted every 2 years, regardless of performance.
They are fame-obsessed: in the US, in 2007, 3x more as many middle school girls would prefer to be a personal assistant to a famous person than a Senator.
LIFESTYLE
• Earn to spend• Balance work and life• Highly tolerant• Diversity focused • Global and Networked• Believe that because of technology, they can work flexibly anytime, anyplace• Travellers, sabbaticals are requested more by this generation
• Need to be always stimulated
OBSESSED WITH TECHNOLOGY/ LIVE TECHNOLOGY
76% has a smart phone87% of millennials use between 2 and 3 tech devices at least once a day96% uses Social Media
On average: Adults check their mobile 30 TIMES/ DAY Millennials check their mobile 150 TIMES/ DAYThey spend 177 MINUTES ON THEIR PHONE/ DAY, meaning a session is 1 MINUTE 10 SECONDS LONG!
BUT TO PUT ITINTO PERPECTIVE
VIRTUALREALITY
Constant approval of their friends/ followers, living under their influence:• Posting pictures• Constantly checking-in from bars, restaurants, concerts…• Constantly interacting, but almost entirely through a screen, they turn themselves into a brand
Quantified self:• Record and post their workout with Nike, Endomondo• High importance is given to number of friends/ likes/ posts
F O M O FEAR OF MISSING OUT
RELATION WITH BRANDS
• Suits MY life-style!• Personalization• Brand experience• Transparent• Share they brand preference over social media or online
RELATION WITH BRANDS
RELATION WITH BRANDS
Blogs. 33% of millennials rely mostly on blogs before they make a purchase, compared to fewer than 3% for TV news, magazines and books.
Engage with brands on social networks. 62% of millennials say that if a brand engages with them on social networks, they are more likely to become a loyal customer. They expect brands to not only be on social networks, but to engage them.
CSR. 75% said that it’s either fairly or very important that a company gives back to society instead of just making a profit. Millennials love brands that support their local communities and would rather purchase from them than competitors.
HOW TO CREATE CONTENT FOR MILLENIALS?
• Design for seconds• Is it entertaining?• Storytelling • Mobile looks and interactivity• Content snippets• Shareability• Influencers
Idea Bank’s Idea Hub is an experimental bank branch designed with a view to meeting its corporate clients’ needs, mostly small business owners:
• Spaces available for entrepreneurs, who are invited to take full advantage of the co-working area and the bookable conference rooms.
• Showrooms, mainly intended for entrepreneurship training sessions and meetings with the bank’s representatives.
• All necessary office facilities (printers, scanners, copiers), unlimited Wi-Fi, business TV, daily updated economic press and free coffee.
• Efma’s innovation of the month award.
IDEA HUBWORK AND LIFE BALANCE
Getin Bank has prepared an innovative solution for the Polish Scouting Association: Electronic cans fundraising, equipped with a terminal for contactless payments.
Getin Bank representative: „For several years, we are the first on the market to introduce global technologies: a card with display, store receipts in a mobile application, a payment card , which authorizes fingerprint etc. We believe that modern technologies are there so that, people lived more easily & safely. Box with the function of proximity to innovation in exactly the same spirit.”
GETIN BANKSOCIALY SENSITIVE
THANK YOU
