Welcome!

PetSmart Blog To Business Case Study

Snoopy's Dogblog - http://www.snoopysdogblog.com

By Snoopy and Annette

Puppy In Training - http://puppyintraining.com

By Linus, Stetson, Apache, and Colby

Introduction

The competition The winning videos! And the grand prize winners are:

Puppy In Training Video

Snoopy's Dog Blog Video

Snoopy's Dogblog

Snoopysdogblog.com - The story of a young Bearded Collie Therapy Dog who likes a Little Mischief!

First Blog post – Sep, 2010

380+ Blog Posts

40,000+ Page views a month

Puppy In Training

PuppyInTraining.com – Puppy training tips from our experiences as guide dog puppy raisers.

First blog post - August, 2007

500+ blog posts

60,000+ visitors a month

Blog to Business

Why do most pet bloggers start blogging? Changing the way you think about your

blog...think like a brand. Ensure your blog is ready. Does it look how

you want it to? Starting to build a relationship with brands with

product giveaways. PR/Media Friendly Section.

Getting Noticed by Brands

How PetSmart works with bloggers• Product reviews to help your readers discover new items.

• Reader giveaways to draw more engagement with your posts.

• Vouchers for a grooming, boarding or training product review to give your readers a look at our in-store services.

• Ideas for posts on relevant news, seasonal trends, tips, and new collections.

• Interviews with our experts on nutrition, safety tips and other topics you and your readers want to discuss.

Getting Noticed by Brands

What gets you noticed by brands?

– Great Content

– Social Media Presence

– High Traffic Worked with PetSmart on 3 major areas:

– Content Strategy

– Social Media Strategy

– SEO Strategy

Content Strategy

Install analytics software and check your traffic.

Is your traffic diversified? Where are your traffic sources coming from?

What is your best content?

Snoopy's Dogblog Analytics

Search Traffic

Referral Traffic

Direct Traffic

Puppy In Training - Analytics

WordPress Editorial Calendar Plugin

http://wordpress.org/extend/plugins/editorial-calendar/

Product Reviews - SnoopysDogBlog.com

1 blog post

?? comments

404 page views

Easy Walk Dog Harness

Product Reviews - PuppyInTraining.com

Martha Stewart Slow Feeder Dog Bowl Review

– 2 blog posts

– 68 comments

– 546 page views

Snoopy's Dogblog PR Section

http://www.snoopysdogblog.com/pr-friendly/

Puppy In Training PR Section

http://PuppyInTraining.com/advertise/

Social Media

Important attributes to keep in mind:

– Authenticity

– Humanity

– Reflection of Culture

– Consistency

– Credibility

– Responsive Don't forget about weekends

Find Your Social Media Voice

Social Media Explained

How social media channels differ explained with a donut!

Consider these differences when posting to your social media channels.

Facebook

Strive to keep posts less than 80 characters Post outside of business hours Facebook fans are active on Thu and Fri Keep posts concise Ask questions Use fill in the blank posts 2-3 times a day

Twitter

Leave 20 characters at the end for retweets Maintain a schedule Write in headlines or factoids Use handles in your tweets and tag liberally Think eastern time Use URL Shorteners 6-10 times a day

PuppyInTraining Social Media

Snoopy Dog Blog Social Media

SEO Strategy

Some basic steps for SEO

– Change Permalink Structure

– Keyword research on your blog posts

– Use the Google Keyword Tool

– On-Page Optimization

– Install the All-In-One SEO plugin

– Backlinks

Keywords And On-Page Optimization

All-In-One SEO Pack

Resource: http://kikolani.com/getting-the-most-out-of-all-in-one-seo-pack-wordpress-plugin.html

Do You Have A Blog Buddy?

A blog buddy can be invaluable

You can get feedback on posts and ideas

You can work on projects together

You can help each other stay motivated

It helps to talk with someone else who understands your situation.

You can share ideas, best practices, and things that have worked.

Key Takeaways

1)Ensure your blog is ready. Does it look how you want it to?

2)What content resonates with your readers?

3)What is your social media voice?

4)Do you use keyword research? All-In-One SEO?

5)Do you have a Blog Buddy?

Questions

THANK YOU!