An Interview withCo-Founder and Chief Designer Josey Iannotti

Excerpt from Beso.com2010 interview FROM THE SPRING 2009 COLLECTIONASYMETRIC TANK shown in LEMON

Beso: Of all the fashion concepts out there, why did you decide to get into activewear?

Josey Iannotti: It’s funny I get asked that a lot.

I’ve always been somewhat of a gym rat…not in a

hardcore kind of way, but always thought that

exercise is an important part of living. When I

lived in New York, our office gym provided

uniforms, so everyone looked equally blah. After

moving to Los Angeles I found I had to squeeze

my workout in between running errands. So I

wanted clothes that were both performance

oriented AND street smart. At the time, most of

the styles in stores were either of the swooshy or

striped variety, which are a little too athletic, or

the famous terry jumpsuit. Outside of a few really

high-priced brands, there seemed to be a real

dearth of clothing that fit the profile. Needless to

say, I thought I could do better than what was out

there. FROM THE SPRING 2009 COLLECTIONLOLA TANK shown in LIMESTRAIGHT PANT shown in WHITE

Beso: So what does ION ACTIF offer that really transcends both street and active wear?

Josey Iannotti: One of our most popular pieces is our

Jean Pant. It has the look of a pair of jeans with back

pockets, stitching details, and cut to “accentuate a

woman’s curves” just like your favorite pair of jeans.

But for ION ACTIF, form has to follow function. The

Jean Pants are made from a strong Supplex® and

Lycra® fabric which enhances stretch and recovery.

The fabric goes through a special air-twisting process

which creates a feel much more like soft cotton than

the more slippery (can I say cheaper?) polyester

pieces that are more common at our price range. We

also incorporate moisture wicking fabric in all the right

places (i.e. the gusset). Add to that, pieces like our

cotton-modal Short Sleeve Hoodie or moisture-

wicking Running Pullover with fold over cuffs to keep

your hands warm while outdoors, and you can just as

easily and comfortably run a 10-K as push a stroller

through your favorite farmers market. FROM THE FALL 2010 COLLECTIONJEAN PANT shown in STEEL GRAY

Beso: What are the most significant aspects of ION ACTIF?

Josey Iannotti: I would point out THREE things: (1)

We don’t skimp on fabric quality. Everything that is

performance based uses INVISTA branded Supplex

and Lycra. They’re the ones that invented stretch

fabric (elastane) back in the ’50s and they continue

to perfect it today.

FROM THE WINTER 2007 COLLECTIONPRINCESS TANK shown in CREAMRUNNING CAPRI shown in STEEL GRAY w Cream

Beso: What are the most significant aspects of ION ACTIF?

Josey Iannotti: (2) We don’t skimp on production

quality. We try to do as much flat-stitching as

possible to provide added comfort and reduced

chafing. We are committed to manufacturing

everything in the United States. Even though it may

cost us more, we can oversee production DAILY to

make sure that the quality of the construction is up

to our standards.

FROM THE WINTER 2009 COLLECTIONRUNNING PULLOVER shown in AQUAMARINE w BLACKLONG SHORT shown in BLACK

Beso: What are the most significant aspects of ION ACTIF?

Josey Iannotti: (3) But most of all, we focus on the

details that make our clothing even more

functional and durable, therefore a better value

to the user. We make many of our zippered

pieces with zipper garages so the zipper head

doesn’t chafe under your chin while running in

the cold. We add fold-over cuffs on our Running

Pullover so you can cover your hands while

outdoors. We add inside pockets to many of our

workout pants so there is a place to keep some

cash, keys or a credit card. Our new tank tops

and bras have removable cup liners to avoid

headlights in the cold (you know what I’m talking

about, ladies).

FROM THE FALL 2010 COLLECTIONCARGO CAPRI shown in MIDNIGHT GREEN(side pocket , back pocket and drawstring detail)

As seen on…

You can find us online and at a store near youCustomer State Street Address City, State Zip Website Phone

IM=X Pilates Studio AR 11525 Cantrell Rd Little Rock, AR 72212 www.imxpilateslittlerock.com 501-590-0221

Ardy's Pilates Studio CA 580 Cypress St. Pismo Beach, CA 93449 805.773.3863

Bay Club Financial District CA 555 California St. San Francisco, CA 94104 www.clubwest.com 415-362-7800

Bernardus Lodge CA 415 Carmel Valley Rd. Carmel Valley, CA 93924 www.bernardus.com 831.658.3512

Courtside Club CA 14675 Winchester Blvd. Los Gatos, CA 95032 www.clubwest.com 408.395.7111

Decathlon Club CA 3250 Central Expressway Santa Clara, CA 95051 www.clubwest.com 408.738.2582

Drishti CA 130 E. Canon Perdido St. Santa Barbara, CA 93101 drishtiyoga.com 805-963-0222

Forward Motion Sports Inc. CA 432 Hartz Ave. Danville, CA 94526 www.forwardmotion.com 925-831-3745

Golden Gateway Tennis and Swim Club CA 370 Drum Street San Francisco www.clubwest.com 415.616.8800

Marin Bay Club CA 220 Corte Madera Town Ctr. Corte Madera, CA 94925 www.clubwest.com 415.945.3000

Pacific Athletic Club CA 12000 Carmel Country Road San Diego, CA 92130 www.clubwest.com 858.509.9933

Pacific Athletic Club CA 200 Redwood Shores Parkway Redwood City, CA 94065 www.clubwest.com 650.593.4900

San Francisco Bay Club CA 150 Greenwich San Francisco, CA 94111 www.clubwest.com 415.433.2200

SF Tennis Club CA 645 5th St. San Francisco, CA 94107 www.clubwest.com 415.777.9010

Sporteve CA 3849 Main Street Culver City, CA 90232 www.sporteve.com 310.838.6588

Stroller Strides CA 1850 Diamond Street San Marcos CA www.strollerstrides.com 866 348 4666

The Third Door CA 131 Lytton Ave. Palo Alto, CA 94301 www.the3rddoor.com 408.394.8781

O2 Aspen CO 500 W. Main St. Aspen, CO 81611 www.02aspen.com 970.925.4002

Pilates The First Step CO 1215 Faraway Rd. Snowmass Village, CO 81615 www.pilatesthefirststep.com 970.922.0488

Rose Pedals CO 1584 Florida Rd. #104A Durango, CO 81301 970-385-6989

ASF - Fairfield CT 2475 Black Rock Turnpike Fairfield, CT 06825 203.371.0069

ASF - New Canaan CT 3 Forest St. New Canaan, CT 06840 www.asfnewcanaan.com 203.966.3114

ASF - Shelton/Westport CT 1560 Post Road East Westport, CT 06880 203 255 4460

Buddhi Mat CT 66 Danbury Rd. Ridgefield CT 06877 www.buddhimatyoga.com 310-488-6088

IM=X Pilates Studio CT 32 Coughlin Road Killingworth, CT 06419 203-623-1557

Westport Workout Wear CT 14 Post Road E. Westport, CT 06880 www.westportworkoutwear.com 203-341-9903

IM=X Pilates Studio FL 3306 Ponce De Leon Blvd, Ste#220 Coral Gables, FL 33134 305 613 0023

Pilates of Boca East FL 2621 North Fderal Highway Boca Raton, FL 33431 www.pilatesboca.com/ 561.955.9585

Sea Island GA 100 Cloister Dr. Sea Island, GA 31561 www.seaisland.com 912.638.3611

You can find us online and at a store near youCustomer State Street Address City, State Zip Website Phone

Intimate Boutique IL 1833-35 Second Street Highland Park, IL 60035 www.bettyschwartzs.com 847.432.0220

Londo Mondo Chicago IL 1100 N. Dearborn Chicago, IL 60610 www.londomondo.com 312.751.2794

Midtown Athletic Club IL 2211 Waukegan Road Bannockburn, IL 60015 www.midtown.com 847.945.1818

Midtown Athletic Club IL 215 W. 63rd St. Willowbrook, IL 60527 www.midtown.com 630.323.3918

Runners Edge IL 335 Ridge Road Wilmette, IL 60091 847 853 8531

IM=X Pilates Studio IN 886 N. State Rd 135, Ste D Greenwood, IN 46142 www.imxpilatesindy.com 317-882-1818

Bodywear Boutique INTERNET 2027 San Elijo Ave. Cardiff by the Sea, CA 92007 www.bodywearboutique.com 858.456.1054

EverythingYoga.com INTERNET 6707 Plantation Road, Ste. #A1 Pensacola, FL 32504 www.everythingyoga.com 888.801.9642

MadeInUSAForever.com INTERNET 919 Calle Amanecer, Suite H San Clemente, CA 92673 www.madeinusaforever.com 949.547.1788

Midtown Athletic Club KS 6700 West 110 St. Overland Park, KS 66221 www.midtown.com 913-491-4116

Xceed KY 1060 Chinoe Way, Ste. 178 Lexington, KY 40502 www.xceed.com 859-608-8196

Basics Underneath LA 12 St. Ann Drive, Suite 5 Mandeville, LA 70471 504.894.1000

Life LA 5422 Magazine Street New Orleans, LA 70118 www.lifnola.com 504.267.0380

Salvation Body, Fitness Yoga & Activewear LA 2917 Magazine St., Suite 102 New Orleans, LA 70115 www.salvationbody.com 504.896.4545

City Sports MA 64 Industrial Way Wilmington, MA 01887-3434 www.citysports.com 978.988.5100

Core MA 50 Dukes Rd. Nantucket, MA 02554 www.pilatesnantucket.com 508.228.1699

GettiGear MA 24 North Street Hingham, MA 02043 www.gettigear.com 781.608.7611

IM=X Pilates Studio MA 77 Great Rd Acton, MA 01720 978-486-8414

Puritan Cape Cod MA 408 Main Street Hyannis, MA 02601 www.puritancapecod.com 508.568.1484

X-Hale Boutique MA 25 Lincoln Street Newton, MA 02461 www.xhaleboutique.com 617 581 6530

Body Language MI 2901 Colt Ct. Commerce Two, MI 48382 248-360-5350

Choi Kwang Do MI 1030 W Hamlin Road Rochester Hills, MI 48309 248.804.6637

East Hills Athletic Club MI 1640 E. Paris Ave. SE Grand Rapids, MI 49546 www.ehac.com 616 224 5400

Genesys Athletic Club MI 801 Health Park Blvd. Grand Blanc, MI 48439 www.genesysathleticclub.com 810.606.7300

Blue Moon Activewear MO 155 Carondelet Plaza #308 St. Louis, MO 63105 www.bluemoonactivewear.com 314.795.2111

Alternate Root MT 36 2nd Street E. Kalispell, MT 59901 www.alternaterootmt.com 406 250 7649

Asana Activewear NC 3920 Sharon Rd., Ste. B130 Charlotte, NC 28211 www.asanaactivewear.com 704.366.8020

You can find us online and at a store near youCustomer State Street Address City, State Zip Website Phone

Gross Sports NJ 51 Nathaniel Pl Englewood, NJ 07631 201 569 9666

IM=X Pilates Studio NJ 9 Brook Hollow Court Hawthorne, NJ 07506 www.imxpilatesbergen.com 973 238 0257

IM=X Pilates Studio NJ 58 First Ave. Atlantic Highlands, NJ 07716 www.imxpilatesnj.com 732 275 5763

Love Forty NJ 40 E. Palisade Ave. Englewood, NJ 07631 www.loveforty.biz 201.541.6700

Sneakers Unliminted NJ 421 Route 23 South Pompton Plains, NJ 07444 www.sneakersunlimited23.com 973 835 0141

The Gym NJ 2 Chestnut Ridge Rd. Montvale, NJ 07645 www.gettothegym.com 201.802.9399

IM=X Pilates Studio NV 2880 Oxley Dr. Sparks, NV 89436 www.imxpilatessparks.com 775 354 1194

Circa Health & Fitness NY 69 Berry Hill Road Syosset, NY 11791 circahf.com 516.304.0597

Epstein's NY 21 Columbus Ave. Tuckahoe, NY 10707 www.epsteins-clothing.com 914-961-2833

Exhale Spa NY 28 Arlington Street Boston, MA 02116 www.exhalespa.com 617 532 7000

Exhale Spa NY 98o Madison Ave, New York, NY 10075 www.exhalespa.com 617 532 7000

Lynbrook Runners Stop NY 20 Atlantic Avenue Lynbrook, NY 11563 www.lynbrookrunnersstop.com 917.251.5269

MoHonk Moutain House NY 1000 Mountain Rest Road New Paltz, NY 12561 www.mohonk.com 845-255-1000

Paragon NY 24 E. 18th Street New York, NY 10003-1904 www.paragonsports 212.255.8036

Paul Labrecque Salon & Spa NY 160 Columbus Avenue New York, NY 10023 www.paullabrecque.com 212.988.7816

Quest Yoga Arts NY 11-13 Main Street Mt. Kisco, NY 10549 www.questyogaarts.com 914 714 8181

Sportech NY 124 S. Ridge Street Rye Brook, NY 10573 www.sportechryebrook.com 914-939-6866

The Gym NY 99 Business Park Armonk, NY 10504 www.gettothegym.com 914.219.1601

World Gym of Wantagh NY 3728 Park Ave. Wantagh, NY 11793 www.worldgym.com 516-826-5555

Pilates Center of Cincinnati OH 1715 Amberwood Way Maineville, OH 45039 www.pilatescincinnati.com 513-791-9070

IM=X Pilates Studio OR 1598 Skye Parkway West Linn, OR 97068 www.imxpilatespdx.com 503.908.0024

IM=X Pilates Studio PA 158 Brickyard Rd., Suite 100 Mars, PA 16046 www.imxpilatespittsburgh.com 724 625 4420

Philadelphia Runner PA 571 Wilmington West Chester Pike Glen Mills, PA 19342 www.philadelphiarunner.com 215 972 8333

Scranton Running Co. PA 3 West Olive Street. Scranton, PA 18508 www.scrantonrunning.com 570 955 0921

Bettysport TX 916A W 12th St. Austin, TX 78703 www.bettysport.com 512.473.0040

IM=X Pilates Studio TX 2407 N. Shary Rd., Suite B Mission, TX 78572 www.imxpilatestx.com 956-519-5266

Lake Austin TX 1705 S. Quinlan Park Rd. Austin, TX 78732 www.lakeaustin.com 512.372.7269

Twist Power Yoga TX 11722 Marsh Lane #302 Dallas, TX 75229 www.twistpoweryoga.com 214 350 6206

Dress to Sweat VA 1944 Lord Fairfax Rd. Vienna, VA 22182 www.dresstosweat.homestead.com 703.587.5953

Oxygen VT 24 Sunset St. Stowe, VT 05672 www.oxygenvt.com 802.253.5655

Yogarama Athletica VT 100 Main Street Burlington, VT 05401 www.yogaramaathletica.com 802.338.5126

SnowCreek Yoga Studio WA 10090 Main St. Peshastin, WA 98847 www.snowcreekhealth.com/yoga 509-548-YOGA

Contact us to become an Authorized Dealer:

Corporate:

Tel: 626. 582. 8036Fax: 626. 582. 8049Reno YuEmail: ryu@ionactif.com

East Coast SalesLaura Galbraithlgalbraith@inoactif.com

West Coast SalesJuliyn Taylorjtaylor@ionactif.com

Midwest salesHelen Rosshross@ionactif.com