THE 12 days of CHRISTMASSurveys

[INFOGRAPHIC]

43%start listening to music in the fall, prior to December

and

What do people really think about Christmas and what exactly is involved in the Christmas Season? For 12 days leading up to Christmas, you’ll find fascinating facts about music, movies, gifts, traditions and shopping.

Michael Buble & Elf

Christmas Traditions

On the 12th Survey of Christmas,our Agents told us that they prefer

On the 11th Survey of Christmas, our Agents piped up

12

11

for Christmas Entertainment

21%prefer to listen to

MICHAEL BUBLEprefer to watch

25%ELF

from Santa to Gift-Giving

80%of families leave Santa

Cookies & Milkof parents tell their children

SANTA is REAL

42%Open gifts

87%

Parties & EventsOn the 9th Survey of Christmas, our Agents said they can’t get enough9

Home for the HOlidays”On the 7th Survey of Christmas, our Agents told us

7

during the holiday season

GIFTS FOR CHILDRENOn the 10th Survey of Christmas, our Agents went leaping for10under the tree and on the mantle

of families wait until Christmas Day to

$219.74the amount that households will spend

Per Child

MOST DESIRED GIFTS

ACTION FIGURES1 18%Video games2 15%

Dolls3 12%How

muc

h w

ill

kids

get

from

th

eir

Wis

h lis

t? 53% get most

34% get some

8% get everything

5% get a little

Food & drinksOn the 8th Survey of Christmas, our Agents gave us the skinny on holiday 8

Gifts under the TreeOn the 6th Survey of Christmas, our Agents laid 6

Give Back & VolunteerOn the 4th Survey of Christmas, our Agents said they 4

stockings with turtle dovesOn the 2nd Survey of Christmas, our Agents stuffed their2

70%SPECIAL DINNERof households serve a

on Christmas Day

$100-$200the amount that households will spend

on a Christmas party

Do yo

u pl

an to

hos

ta

part

y th

is y

ear?

44%said Yes 56%

said No

“I have too many social activities to attend during Christmas season.”

74% Disagree

10% Strongly Disagree

20% Agree

5% Strongly Agree

“I indulge in foodrelatively more

during theChristmas season.”92%

Agree

62%SWEETS

said they indulge in more

What tops the charts on Christmas menus? (Choose all that apply)

sugar cookies12 Ham3 Pumpkin pie

74%74%

60%

“There’s no place like

All things TechnologyOn the 5th Survey of Christmas, our Agents wished for5

holiday shopping insightsOn the 3rd Survey of Christmas, our Agents gave us3

1,000 Christmas TreesOn the 1st Survey of Christmas, our Agents photographed

1

97%AGREE[ ]

89%to visit family

of households will

TRAVEL

95% by personal automobile

5% by airplane

less than 1% by train

How will you travel?

45%STRONGLY AGREE

"I'm dreaming of a white Christmas"

"It's the thought that counts"

92%Agree

What do you prefer as a Christmas gift?(Choose all that apply)

Gift Card12 Cash3 bottle of wine / alcohol

76%72%

35%

63%think it’s harder to

buy gifts for

Men

Which tech gifts top your Wish list?(Choose all that apply)

Video Game System1 24%2 Tablet 23%

Laptop 21%3Smartphone 20%4

78%TELEVISION

watch Christmas movies on

[57% use an Internet service]

What is the likelihood that you will use social media on Christmas Eve or Day?

39%

24%15% 14%

7%

com

ple

tely

very

not at alla littlefairly

What will you participate in?(Choose all that apply)

59%

47%

29%

"I generally have a more favorable opinion

of products/stores that support charitable

causes at Christmas."

Give Gifts1 to the needy

2 donate moneyin the red kettle

volunteer3at church

63%Agree

24%Neutral

to choose brands or stores that support charities

63% aren’t swayed

However

still prefer to shop at52%

Brick-and-Mortarshops as opposed to online

What will you use to purchase gifts?(Choose all that apply)

81%Laptop1

44%TAblet32 Smartphone 72%

Whi

ch W

ebsi

tes D

o yo

u us

e to

shop

onl

ine?

79% Amazon

44% Walmart

37% Target

29% Ebay

15% ToysRUs

9% none

shop in early or mid-31%

DECEMBER

94%said YES

Does your household hang AND fill stockings?

and other sweet giftsWhat goes in your children’s stockings?

39% Toiletries / Cosmetics

40% Entertainment (movies / books)

51% Arts / Crafts

73% Small Toys

79% Candy

of parents spend between51% $10-25

75%REAL

What do you decorate your tree with? Is your treeREAL or

ARTIFICIAL?

View our Agents’ collection of

1,000 Christmas TreesWATCH THE VIDEO

Interested in learning more?

VISIT OUR BLOG

@FieldAgentInc | marketing@fieldagent.net | PO Box 9568, Fayetteville, Arkansas 72703

CONTACT US

51% DIY Ornaments

59% White Lights

64% Keepsake Ornaments

70% Tree Toppers

83% Ball Ornaments 43% Colored Lights

32% Photo Ornaments

26% Ribbons / Lace

21% Candy Canes

11% Tinsel (available on Christmas Day)