In Memory of Ms.Coco

CHANEL

*she w

as born Gabrie

lle Bonheur C

hanel in 1883

*she la

ter claim

ed her birth

day was 1

893 making her 1

0 years

younger

*1910 - C

oco Chanel tu

rned eighteen, she le

ft the orphanage and to

ok up work

for a lo

cal ta

ilor

*left

her first

seamstr

ess job to

become a si

gner

How Gabrielle Became “coco”

* Singing in a music hall called 'La Rotonde' in 1905

*She sang 'Qui qu'a vu Coco dans le trocadero‘

*From then on everyone called her coco

Get a Feel for COCO

-she met rich, young French textile heir Étienne Balsan, to whom she soon became an acknowledged mistress, (upper class Prostitute)

*keeping her day job in a tailoring shop-Chanel began designing hats as a hobby, which soon became a deeper interest of hers

THE BRUTAL TAKE OVER

-Coco left Balsan and took over his apartment in Paris. In 1913, she opened up her very first shop which sold a range of fashionable raincoats and jackets.

-Situated in the heart of Paris it wasn't long before the shop went out of business and Chanel was asked to surrender her properties.

HISTORY *During the pre-war era, Chanel met up with an best friend of Arthur

"Boy" Capel,

--------with whom she soon fell in love.

--------With his assistance, Chanel was able to acquire the property and financial backing to open her second millinery shop

*Her hats were worn by celebrated French actresses, which helped to establish her reputation.

*In 1913, Chanel introduced women’s sportswear at her new boutique

------- Her third shop and successor to her biggest store in France was located in Deauville,

------more women during the World War I era came to accept her view that women were supposed to dress for themselves and not their men.

Coco Deffinitly made a name for herself

She was also the first to make costume jewelry socially acceptable. --She popularized the use of "fake" jewels by lavishly using rope upon rope of imitation pearls and

other other fake stones to enhance her simple, understated clothes.--- The simplicity of her designs made them easy to copy in the factory and she is credited with

being the designer who had the greatest effect on the early development of American mass production.

Until her retirement in 1939, Chanel was the one of the world's most influential pre-war designers.

---- Her retirement was not permanent, however. In 1953 she was prompted into a comeback by her distaste to postwar fashion. In opposition to the

cinch-waisted, full-skirted styles being presented by Dior and other designers, -----she reintroduced her simple, comfortable shapes.

By 1959, her famous Chanel Suit had become the "uniform" of well dressed women all over the world.

****Chanel died in 1971 at the age of 88, ---under the talented designer Philipppe Guiborge, her business continued producing clothes which

reflect the classic look of Chanel. The famous numbered Chanel fragrances also continue to be produced, including the legendary

No.5, named by Chanel for her lucky number.

In 1977, the management of Chanel departed from Chanel's preference for numbers and introduced Cristalle.

----In 1983, Karl Lagerfeld took over the House of Chanel as Artistic Director.

The new owner of Chanel Carl Lagerfeild