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Be Careful Out There – Being Be Careful Out There – Being proactive in animal welfareproactive in animal welfare
Ian MacFarlaine VNIan MacFarlaine VNSuze GommeSuze Gomme
Cats ProtectionCats Protection
The basics
US THEM
What do we believe…?
•
Every animal has the right to be treated with kindness and respect…
Every animal in pain has the right to proper veterinary care…
Every abandoned animal has the right to a loving, caring home…
No healthy animal should ever be destroyed simply for want of a home…
The RSPCA as a charity will, by all lawful means, prevent cruelty, promote kindness to and alleviate suffering of all animals
• We believe that animals, as living creatures, are entitled to legal protection, moral and ethical consideration and have a value beyond economic measure
• Our vision is ‘to ensure that every cat is given the chance of a life where it will be treated with kindness and understanding of its needs’. We will achieve this through our three key objectives of finding good homes for cats in need, by supporting and encouraging the neutering of cats and by improving people’s understanding of cats and their care.
So…
• None of these charities’ mission statements confine themselves to just providing shelter….
• The word “every” and “all” are found…
My story starts in 1990….
In South London
Involving
• One of these
Involving
• One of these
Involving
• A few of these
Involving
• One of these
Involving
• AND RATHER A LOT OF THESE
Our Cat Lady of the DayOur Cat Lady of the Day
So I couldn’t help being left with the feeling that something wasn’t quite right…..
Our Cat Lady of the DayOur Cat Lady of the Day
So I couldn’t help being left with the feeling that something wasn’t quite right…..
For the next 10 years…
Fast Forward 10 yearsFast Forward 10 years
Fast Forward 10 yearsFast Forward 10 years
To North London
Where we had one of these
And one of these
And not enough of these
To do this to
But we did have a plan and by the end of that year things snowballed
a bit …..
Making the plan work
• Sometimes you have to make the thing happen first, and show that it’s worth the effort, before anyone will believe you!
Why do we need to be proactive?
People are ignorant
Why do we need to be proactive?
People don’t care
Why do we need to be proactive?
The centre is remote
Why do we need to be proactive?
People are ignorant
People don’t care
The centre is remote
By being proactive…
We can help more animals but without making a massive financial commitment in respect of each animal
By being proactive…
We can affect a wider community
By being proactive…
We can take the service to the animal
By being proactive…
We can be preventative
By being proactive…
We can help more animals but without making a massive financial or lifetime commitment in respect of each animal
We can affect a wider community
We can be preventative
We can take the service to the animal
So who do we need to reach?
• Sarah, age 19…..
So who do we need to reach.
• Sarah, age 19…..
• Ladies and gentlemen, please welcome….. Sarah!!!!!!
Dogs Trust – City Dogs.
• Targets young people in urban areas
• Non-judgemental
• Parks, streets, estates, “hangout spots”.
Wood Green – “Hands-On”
RSPCA - CAAW
St. Augustine, Florida
Cats Protection
• Local Councils…
Cats Protection
Over to our expert….
Cats Protection
• CP volunteers getting out into the community
• Working together with other charities and other bodies
Who?
Where?
Community centres
Supermarket car parks
Local parks/ dog walking areas
When? • In warmer weather (no ‘summer’ in UK this year)
• Weekdays and Saturday/ Sunday
• All day (+ into evening if area suitable)
Before the event Advance publicity is
essential• Advertising in local press• Posters in shops, on bus stops, etc.• Fliers delivered to local housing
Who did what - 1
Dog health checks and behavioural
advice
Who did what - 2
Veterinary nurse and
receptionist/ van driver
Who did what - 3
Dog warden service • Lost and stray dogs
• Responsible dog ownership – barking,
dog mess, etc.
• At the event, gave general advice and
handed out ‘poop bags’
Who did what - 4
• Dog neutering vouchers
• Low-cost microchipping
• Flea and worm treatments
• Claw clipping
Who did what - 5
• Cat neutering vouchers
• CP info/ advice leaflets
Who did what - 6
• Also gave out neutering info with our phone number,
asking people to give to others with
a cat/ kitten
What we did after
• Lots of follow-up to make sure vouchers were
used
What was achieved - 1
20 dog neutering vouchers given out
600+ visitors
152 dog health checks
72 cat neutering vouchers given out
50+ people given help/ advice
20 microchips implanted
1 ‘kitten breeder’ dealt with by RSPCA
What was achieved - 2
• More widely/ longer-term:• Awareness-raising for each partner• Recruitment of volunteers• Relationship-building• Local Authority won ‘Innovator of the Year’
award
What was achieved - 3• And most importantly for CP:
• Prevention of many unwanted litters – at least 7,500 kittens over 5 years
End result….• By getting out there and working together we
‘multiplied’ our effectiveness
• I got a slight tan…
• Happiness all round!