38% of home goods retailers merchandise savings to drive conversion*

iOS vs. Android

Traffic

Sales

AOV $76 Android $100 iOS

15% 33%

6% 20%

Desktop vs. Tablet vs. Smartphones

Traffic Sales AOV

$115

Mobile Shopping Spurs Online Growth

Online Retail Loves Dad

5.4% increase in U.S. online retail sales over 2014

52% 35%

13% 75%

12% 13%

$99$91

Retail Categories:Home Goods

Sports Apparel and Gear

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For more information, go to ibm.com/benchmark

Total online sales increased the week of Father's Day byover 2014.

Follow the IBM Digital Analytics Benchmark online retail trends as they unfold at @IBMEngage and #IBMBenchmark

Data in this infographic is based on IBM Digital Analytics Benchmark, the only real-time, self-service solution that delivers aggregated and anonymous competitive data for a comprehensive set of key performance indicators, showing how a site performs compared to its industry vertical and sub-vertical peers and competitors.

Average order value

$108

4Items per

order

23%

Total online sales increased the week of Father's Day byover 2014. 12%

Specialty Gifts

Department Stores

Total online sales increased the week of Father's Day byover 2014. 13%

Total online sales increased the week of Father's Day byover 2014. 9%

Data from IBM Digital Analytics Benchmark for the week leading up to Father's Day (June 14-20, 2015)

26% of online sales came from mobile devices, up 38%

over2014

48% of online traffic came from mobile devices, up 26% over

2014

FAT H ER’S DAY 2015

83% of sports apparel and gear retailers wow shoppers with life-like product images*

63% of specialty retailers increased online sales with high-value content*

64% of department stores drive conversion through a seamless online-to-local shopping experience*

*Digital trends and associated KPIs are insights from NorthPage’s automated platform of 5,000+ digital marketing best practices measured against the digital footprint and capabilities of over 250 retailers.