With the advent and continued interest in shows such as Gossip Girl and The Hills designer brands have begun to take over the desires of many consumers.

When you can not turn on the television open a magazine or look on the internet without seeing some star with a Chanel purse or Coach shoes on it becomes harder to ignore.

So everywhere we look now people have some form of designer brand on their person. Whether its a purse over the shoulder, shoes on their feet or sunglasses on their head. Its everywhere.

Well one must wonder how can everyone afford these expensive luxury items? Have these shows not only instilled the desire but also given over the money to buy as well?

In short no, but people will no anything to get them.

So we have: Till Chanel do us debt.

http://www.youtube.com/watch?v=3eOEPnTYfqQ

Lauren Conrad: Chanel

Does she realize One hundred girls went out to buy that purse after they saw her with it?

Over the last few years with shows like “The Hills” The OC and now “Gossip Girls” getting more popular, sales in the designer goods they buy have increased.

With this new desire for designer it seems that malls are going more High End. For example Yorkdale, Eaton’s Centre and Bayview village in Toronto all play tribute to a high-end store list. It seems that everyday even suburban malls are becoming more interested in the High-end stores and clientele

This chart shows that although many people can not afford such the items that these designers provide many will purchase them anyways.

What many will do when they can not afford the real thing? Turn to ‘knock-offs’ they look just as good for a fraction of the cost. How good is your eye? Let’s see if you can spot the fake. One is a Christian Loboutin worth roughly $500. The other a ‘knock-off’ worth about $100

When you ask many people why they purchase designer brands because they are of a higher quality. While others will purchase them purely to impress others. Its hard to define people buy what they buy or what they way, but many people believe that we have to look a certain way to go places in this society. So we have the phenomenon that is till Chanel put us in debt.

www.coach.com www.juicycouture.com www.gucci.com www.chanel.com