Presented By: Parikshit Hore,

Objectives

• Hidesign is a classy and sophisticated premium brand which is well known for its craftsmanship and premium products. Hidesign apart from this is a nature friendly brand offering only eco-friendly product. Products being all handmade add to the exclusivity of the brand.

Tapping

• Conducive opportunity• Urbanization on rise• Growing economy• Increase in professional class• Propensity to spend on lifestyle product• Rising brand consciousness• Growing mall and retail culture• Getting access to a wider segment• Better visibility and awareness

TARGET

• AGE Group: 18-55 years of age.• Demographics: Urban, T2, T3,

Literate , Nature loving• Sociographics : Upper middle class,

Recognition, Social• Psychographics: Intelligent,

Fashionable, Knowledgeable, Brand conscious

Promotion

• International orientation• Relatively lower budget• Foreign models with International appeal• Medium- Advertising and PR agency• Services of professionals for fashion designing

IMC PLANNING

DIRECT MARKETING

• Merchandising & display in retail environment

• Bollywood Parties & Fashion shows• Mailers• Promotional activities• Events and Associations

Marketing

. Radio ad 1

catch the peoples eye attention towards me & I feel

like celebrity. My secret is only hidesing bag .

. Radio ad 2

Logo ke dhan ko aapke taraf attract kar hidesing bag.aur aap ko celebrity bana ye hidesing bags .

This Billboard Absorbs Air Pollution

Selling Promotion

• Point of view in malls & airport• Big launching company outlet • B to B Promotion• Discount offers• Sponer ship for fashion &

bollwood event

Public Relation

• Wide media coverage to press conference by company

• Advertorial in Magazines • Lifestyle• Celebrity

• Events for women & youth

Personal selling

• Creating official website• SEO• SMO Campaigns • Partnership with Online shopping portals• Offering co-operate discount for co-operate

people. • Channel Partners• Company outlets

THANK YOU