1. Old SouthwestRe-Treat 2. LocationRoanoke 94,804Population
77.2%Homes without Kids: 27%Single: $30,719Median Income: 38Median
Age: 3. Neighborhood:Historic Old Southwest 4.
Neighborhood:Highland Park 5. TREAT YOUR PET.Treat Yourself. 6. Pet
is Family Brand Names Extra MileIts an Attitude. 7. Companion
Family Member CaretakerOur Members: 8. Objectives& Goals85%
Customer membership10% Top Membership Level10 Memberships Per
Week25 Grooming per day170 Grooming per week50 Boarding
Reservations a Week 9. Welcome to: 10. MembershipRewards Program
11. Food & Treats 12. Grooming& Products 13. Luxury
Boarding 14. Social MediaHi Pennys Parent!Food PreferencesGrooming
PackageReservationsRecent PurchasesRecommendationsMembership
Level:Would you like tomake a reservation? 15. SOFTOPENING:Treat
andGreetRadio AdDOGHOUSEPost
CardNewspaperAdValentinesOldSouthwestNewsletterDOG BAGSIN
PARKHARDOPENING:Picnic 16. Newspaper AdOld SouthwestNewsletter 17.
Treat and GreetSOFT OPENING OPEN HOUSE(Full Weekend) Tour
Facilities Meet the Staff FREE Samples FREE Membership + 50points
18. RadioAdvertisement 19. In the Dog House Life-size Dog House
Downtown Photo Booth Dog Bone Dispenser Membership SignupsA Retreat
from the Cold 20. A Pet Friendly PicnicHARD OPENING Appetizers
Carnival Games Obstacle Course Booths Grooming Food Suppliers
FREEMembershipBooth 21. Checkpoint4 months300 Members450 Facebook
Likes600 Dog House visits45 Groomings a Week20 Boardings a Week 22.
AdoptionDay: Pawswith
aCauseTreatYourselfPARKBENCHOldSouthwestNewsletterRadio Ad
2FireworksShowBACK TOSCHOOLNew DogTrainingClassesBegin 23.
ADOPTIONDAYPaws With a CauseTREATYOURSELFRoanoke Travel Agency 24.
PARK BENCH 25. FOURTH OF JULYFireworks Show 26. Back To School
Training Classes Start BackpacksAugust and September 27.
OldSouthwestNewsletterHalloweenPartyTreat Yourself
OldSouthwestNewsletterChristmasCardsPaws with aCauseBACK
TOSCHOOLNew DogTrainingClassesBegin 28. HALLOWEENTrick or Treat
Costume Contest Spooky Dog Treats Carnival Games 29. CHRISTMAS
CARDSFrom Our Family To Yours 30. Advertising62%Direct
Marketing3%Guerilla4%Promotions/Special Events31%Old Southwest
Retreat BudgetYear 1- $400,000 31. Paw-sitive ExperienceAlways
a
