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Film fashionising
FMSNIFT PATNA
50s
sarees with blouses which were printed or plain had puffed short sleeves.The Western wear of the 1950s was long middy dresses since it was
considered inappropriate for a woman to be dressed in revealing clothes. How can one ever
forget the beautiful vintage jewellery like jhumkas, hooplas, matha tikka, chokker, bangles…..……. jewellery………………
beautiful jewellery. The keyword for this decade was ‘Simplicity’……….be it the designs of the clothes or the make-up it was all kept minimal
Legendary Actors like Raj Kapoor, Dev Anand, Dilip Kumar, Kishore Kumar wore traditional clothes like
dhoti kurta, kurta pyjama and when it came to formal western wear they opted for suits with tie.
n
60s
Enter the Era of Anarkali suits, chudidhar with
fitted kurtis & Mumtaz Saree .. were what one who has lived that era can recall…. What one can remember after seeing the movie is the high hair
updos, ‘Sadhna’ cut which was a name given to fringe haircut, elongated eye-liner, big earrings, tight fitted clothes and the famous ‘twist’ dance. Asha Parekh, Mumtaz, Meena Kumari, Sharmila Tagore, Helen, Saira Bano were the top actresses in this time era influencing the fashion. The clothes were bolder than the previous decade in this ‘eastman’ colour decade.
Of course how can one Iever leave the men behind…………..Icons like Shammi Kapoor,
Rajesh Khanna, Dharamendra, Manoj Kumar, Sunil Dutt ruled the bollywood scene and they generally
prefered wearing western attire
The style icon of Decade was Superstar Rajesh Khanna Be it the Gorkha topi from Aradhana (1969) or the round collared
short guru kurtas or the mufflers, Khanna was a fashion icon in his own sense. The experiments with his looks — the smart
defence officer avatar in Aradhana, the brooding persona in Do Raaste (1969) or the dhoti-clad Bengali babu in Amar Prem
70s
The ‘Flower Power’ or the ‘Disco Age’ years must have been the era that left quiet an impression on minds of very bollywood fan. The bell bottoms, platform heels, colorful sunglasses, psychedelic prints, butterfly collar shirts, big jewellery, Maxi dresses, tie-dye designs are still fresh in my memory. ’Big’ was beautiful in the 1970s……………now that can be your hair, the print on the fabric, buttons on the shirt or the hemlines of your pants……………
70s
The hemlines went up and the necklines plunged a bit…………bold, demure style followed in this era where actresses like
Zeenat Aman, Parveen Babi, Neetu Singh, Hema Malini, Jaya Badhuri Bachchan ruled the time. The ‘bangs’ or the ‘wings’ look was very
‘In’ during the 70s for women
…Men too loved wearing their hair long with prominent side-burns. The leading men in bollywood were seen wearing fitted Blazers which were a bit flared at the hip coupled with broad ties. Three piece suit also gained prominence during this era where one could see the hero’s of Bollywood wearing this style on & off the silver screen
80s
the bell bottoms + platform heel trend was phasing out ……………enter the strappy sandals and denim. Loads of color was also the focus of the 1980s but people preferred wearing single color instead of going in for fusion.
80s
The saree in plain colours was a rage when Mr. India released…………I could see all the friends
of my mother buy sarees in plain colour and consider themselves Sridevi……………
Bhagyashree made the white Salwar Kameez famous in ‘Kabootar Jaa Jaaa’
song from the movie ‘Maine Pyar Kiya’. The hair style meant more volume and people were simply crazy behind Dimple Kapadia’s hair do in ‘Saagar’ that every beauty salon put up a poster of Dimple
in order to boost their sales. Hope you all remember the ‘Sagar Choti’ ……………..that is
where the name came from.
These actors made the fitted pants or jean…a routine. Of course not forgetting Jeetendra who made the white pants with white shoes a must have for every guy………………………. The rugged look was ‘In’ for the guys of the 80s
90s
movies made way for designers to enter Bollywood in a big way………….famously known was Manish Malhotra for transforming Kajol in DDJL, Kuch Kuch hota hai or giving a make-over to Karisma Kapoor in Raja Hindustani…………
Designers made it big and created a new path where the clothes were not required to be rented from the dresswala but to be picked up from a boutique.
The 1990s era was a gateway for Fashion designers who were able to showcase their creations not just in movies but also on Ramp and international beauty pagents.
Actors & Actresses became more image conscious with respect to what they wore…………..each one wanted the designer to create a unique style for them. In india this was a revolutionary period in terms of fashion for sure……
90s
Colourful Bandhni, shoulder pads, scarves, chunky jewellery, ankle high boots, tight fitted skirts, hair bands, big decorative bindis and matt lipsticks were a rage in
1990s.
Menswear had also changed to a lot of extent with waist coats, leather jackets, baggy pants, loud print ties, dungrees, colourful denim making an entry into their wardrobe. Even if a guy is not all muscles he would wear a T-shirt underneath his over-sized shirt to make him look like a hunk
2000s
Enter the era of ‘Stylist’ since the designers were already here……………
the bollywood actors & actresses started making more frequent appearance on the red carpet hence needed someone to style them both on and off the screen as well.
The best example of course can be Dhoom 2 where stylist and fashion editor of Vogue India Anaita Shroff Adajania had made all the people look ‘hot’ with her styling tricks. She was also a part of the cast of ‘Kal ho na ho’ which was another style forward movie. But people loved the ‘Dil Chahta hai’ gang that changed the way men looked at themselves in the mirror.
2000s
It was ‘More the Merrier’ for women too who had an array of style to choose from…………she could go vintage with the classy ‘Devdas’ look by wearing kundan jewellery with designer saree or look like a million bucks by adorning short dresses which Kareena Kapoor carried off in ‘Kambakkht Ishq’ ………else look feminine in the Anarkali chudidhar which Sonam Kapoor wore in ‘Saawariya’…………..the choice is unlimite
Suddenly ‘Metrosexual Men’ were very much in vogue………..they styled their hair well, wore designer labels only, went in for a regular manicure/pedicure & professional grooming, carried a pair of stylish shades…………..in short men became much, much more fashion conscious which was a woman’s business till the turn of the century. Hrithik Roshan, Abhishek Bachchan, Aamir Khan, Shahrukh Khan, Saif Ali Khan, Ranbir Kapoor, Arjun Rampal we owe this change to you guys…….
Film fashionising
FMSNIFT PATNA
Presented By :-Ajeet kumar
Abhishek Anand
THANKS