Patrick Rohlmann

Mo Kudeki

• different laws, methods to protect design, products

• Patents

• Copyright

• Trademark ™, ®

• these laws protect nearly everthing

• Literary, Dramatic, Musical/Artistic Work,

Films, Broadcasts/Cable Programmes ….

• Products ….

• Company - Names - Colors – Sounds ….

• But there are a lot of unprotected areas

• Food industry - recipes ….

• Fashion industry

• Automobile industry

• furnitureindustry

• ….. Hair cuts, open source software…..

• Fashion designs aren’t protected

• It’s only around for one season

• Clothing is “too utilitarian”…?

• Only the logo is protected

• Keeps things competitive & moving

• 2 separate markets for knockoffs and

originals

• Knockoffs make the style ubiquitous

and -> need for new styles

• Dieter Ramsand some other design experts (may) not be so happy:

• Innovative

• Honest

• Durable

• But it is clearly design• Fashion as a meta-product

The paradox stems from the basic dilemma that

underpins the economics of fashion: for the industry to

keep growing, customers must like this year's designs,

but they must also become dissatisfied with them, so

that they'll buy next year's. Many other consumer

businesses face a similar problem, but fashion--unlike,

say, the technology industry--can't rely on

improvements in power and performance to make

old products obsolete.

In fashion, it's copying that serves this function.

Design in Business: Strategic Innovation Through Design

http://boingboing.net/2007/09/22/why-knockoffs-are-go.html

http://www.newyorker.com/talk/financial/2007/09/24/070924ta_

talk_surowiecki

http://www.ted.com/talks/johanna_blakley_lessons_from_fashion_s_free_culture.html

http://huntnewsnu.com/2010/04/copyright-protection-for-

fashion-design/

Images from: http://www.thelook4less.net/