Fashion Prediction 2011

By Sarah Worrall

The Maxi Dress

Customer Profile

• Females

• Age: 20s-30s

• Middle to upper class

• Fashion Conscious

• Active

The Maxi Dress History

1990s

1970sOscar De La

Renta

Mid to Late 1970s

1970

Fashion Cycle

Introduction

Growth

Maturity

Decline

Obsolescence

Fashion Leaders

Mass Merchandisers

Discounters

Colors

0

2

4

6

8

10

12

14

16

18

Tan Black Blue Grey Pattern

Saks

Macys

TJMaxx

Styles

0

5

10

15

20

25

30

35

40

45

Tanks Short Sleeve Long Sleeve Sleeveless

Saks

Macys

TJMaxx

Fabric

0

5

10

15

20

25

30

35

40

Cotton Silk Chiffon

Saks

Macys

TJMaxx

Price

0

5

10

15

20

25

Under $150 $150-$300 $300-$500 Over $500

Saks

Macys

TJMaxx