FALL ‘15 ACTIVEWEAR R O U N D U P

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l i n d s a . m e y e r @ g m a i l . c o m | 6 5 0 . 7 9 3 . 1 9 70 | @ l i n d s a y m e y e r

Launches: Tory Sport, Derek Lam x Athleta (see next slide) Announcements: Jessica Simpson announces activewear line to ship in Oct ‘15 exclusively from 300 Macy’s stores + online; price range $25-49; 32 styles and 21 plus size styles Style Watch: • Outdoor Voices debuts split color panel leggings on 9/24; • will be on the look out for more imitators • Camo still (unfortunately!) trending; fall color palette • gets jewel tone refresh; shiny shorts have a moment Industry Interest: Activewear parody YouTube video hits 725k views in 48 hours

HEADLINES

DESIGNER LAUNCHES

D e r e k L a m x A t h l e t a T o r y S p o r t

P r i c e $64 – 498 (Sept 9 launch) $55 – 550 (Sept 22 launch)

I t e m s

Outerwear, sweaters, elevated sweatpants, and

even leather, with clever twists on classic shapes

and fabrics, graphic color blocking, and layered

two-in-one garments

Clothing, bags, shoes, and accessories for running,

studio, tennis, swim, and “coming and going”

A v a i l a b i l i t y Select Athleta stores, at Derek Lam 10 Crosby in

Soho, and online

Online as well as at the Tory Sport pop-up shop at

257 Elizabeth Street in Manhattan

N o t e s “We wanted to create something new and

exciting for a modern woman living her life on

the go.”

“We’ve been working on Tory Sport for close to

three years, it was a much harder process than I

originally thought,” CEO and designer Tory Burch

says. “With Tory Burch, we took luxury down from

a price perspective. Here, we’re taking sport up

and making it a bit more premier.”

Other Designer Launches:

Jun ‘15 Rebecca Minkoff

Jan ’15 Cynthia Rowley

Jan ’14 Norma Kamali

RETAIL ROUNDUP

• SoHo opened 8/5/15

• Now 112 stores total; 5 adtl stores planned by YE

• 42 UK stores with 5 East Coast locations

• Growth investment from Catterton to expand in US

• Venice and UES coming soon

• “Lululemon of Australia” with 150 locations (41 in the US)

• Launching Manhattan Beach (Sept ‘15) and Honolulu (Nov ‘15)

• Recent funding round valued company at $74M;

• 12 stores planned by YE ’15 (25 by YE ’16)

• So. Cal (Fashion Island, La Jolla, Malibu) and SF coming soon

• 46 global stores including NYC, Paris

• Plans for 15-25 locations per year in existing and new markets

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TREND: CAMO

B a n d i e r C a r b o n 3 8

TREND: DARK JEWEL TONES

B a n d i e r

C a r b o n 3 8

C o r y V i n e s

F a b l e t i c s

TREND: SHINY SHORTS

1. The Upside Shen Short ($94)

2. ADay Short But Shiny Shorts ($65)

3. First Base Bondi to Bronte Sport Short ($89)

4. Koral Scout Double Layer Shorts ($110)

5. Adidas by Stella McCartney Essential Short Tight ($94)

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* W e l l & G o o d 9 / 2 0 / 1 5

“ T h e w i n d b r e a k e r - l i k e n y l o n

f a b r i c i s f l a t t e r i n g a n d c o o l ,

w i t h a f a u x - l e a t h e r c r i n k l e ”

CURRENTLY CRUSHING ON

b r e a t h a b l e

b l u e m e s h

n e u t r a l p a n e l s

i n s o f t , l u x e

f a b r i c s

t h u m b h o l e s

a s y m m e t r i c a l

g e o m e t r y

m u t e d c o l o r

s c h e m e

[LM COMMENTS] Breathable mesh could be cool enough to wear through a light-sweat class or on a cool

morning run. Shiny fabrics look luxe – and super soft. The panels look random but actually convey an

intentional sophistication. In a season of dark solids and ridiculous prints, this piece feels made to turn

heads with its easy colors and enduring elegance.

S p l i t s 5 9 O l i v i a M a t r i x t o p ( $ 8 9 ) f e a t u r e d i n C a r b o n 3 8 e - m a i l o n 9 / 1 2