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Zacoo Tips: Cross-Cultural Color Symbolism Give careful consideration to different color symbolism across cultures (that is, of course, if you plan to sell your china beads wholesale jewelry across the globe!) —Colors can convey different meanings as much as the written words. Here are a few samples of this cross-cultural color symbolism: Black —it symbolizes death, as well as style and elegance in most Western nations. It also implies trust and high quality in China. Red —expresses mourning for South Africans, but it signals good luck and fortune for the Chinese. It can also signify masculinity in some parts of Europe. Yellow -distinguishes a feminine character in the US and many countries, but it can convey mourning in Mexico Purple —is a symbol of expense for most Asian

Cross culture color symbolism

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Page 1: Cross culture color symbolism

Zacoo Tips: Cross-Cultural Color SymbolismGive careful consideration to different color symbolism across cultures

(that is, of course, if you plan to sell your china beads wholesale jewelry

across the globe!) —Colors can convey different meanings as much as

the written words. Here are a few samples of this cross-cultural color

symbolism:

Black —it symbolizes death, as well as style and elegance in most

Western nations. It also implies trust and high quality in China.

Red —expresses mourning for South Africans, but it signals good luck

and fortune for the Chinese. It can also signify masculinity in some parts

of Europe.

Yellow -distinguishes a feminine character in the US and many countries,

but it can convey mourning in Mexico

Purple —is a symbol of expense for most Asian nations, but it signifies

mourning in Brazil. It also expresses freshness and good health n many

Western nations.

Green —it signifies h-tech in Japan, but it is a forbidden color in

Indonesia. It can also mean luck for Middle East nations

Blue —it symbolizes immortality in Iran

Pink —it is the symbol of femininity in the US and most Asian nations

Page 2: Cross culture color symbolism

White —it signifies mourning in Japan and other far eastern nations, but

it also conveys purity and cleanliness in most Western nations

Brown —it means disapproval for the Nicaraguans

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