2. CASE STUDY CONVERS20th Floor, Heron Tower, London EC2NS e c t
o r : -F i n a n c eS i z e : - 1 3 , 0 0 0 s q f tProgramme:- 10
weeksProleConvers Sport Ini a ve (CSI) is a business specically
createdto maximize an immediate and signicant opportunity.
Thebusiness will acquire strategic stakes in a number of exis ngand
newly established sports, media and entertainment (SME)businesses,
which have either unique sports entertainmentformats and/or
valuable intellectual property capable of furthercommercializa
on.CSI believes that there is a signicant gap in the current
globalsports and entertainment market to adapt and in some
casestransform exis ng mass market sports to create new and exci
ngformats that are sport based but entertainment driven to be
muchmore appealing to a wider viewing audience.CSI has strategic
shareholders who are specialists in their ownbusiness area and as
one group are uniquely placed to deliverbusiness strategy.Our Solu
onTaking 13,000 square feet on the 20th oor of the LandmarkHeron
Tower in Bishopsgate, we were challenged with crea nga an innova
ve, contemporary space to house four dierentbusinesses in one,
mirroring the state of the art design languageof the building. We
also had a to nd a way to get a highperformance supercar into the
recep on! We think the resultsspeak for themselves and so does the
client!
