Colour cosmetics industry in the United Kingdom

© Euromonitor International 2011 www.euromonitor.com

COLOUR COSMETICS IN THE UNITED KINGDOM 30 Jun 2011

HEADLINES

Colour cosmetics sales grow by 5% in 2010, a marked improvement on the previous year’s growth, to reach

a value of £1.5 billion

Mascara most dynamic in 2010 with growth of 8% in value terms, driven by many new product launches,

particularly in the mass segment

Unit prices on the whole increase as colour cosmetics continues to innovate and see the launch of products

that consumers were happy to pay an elevated price for

The biggest brand in colour cosmetics continues to be Boots No7 with a 10% share of retail value sales

Colour cosmetics is expected to register a 2% CAGR to 2015, with premium colour cosmetics ranges

expected to exhibit the strongest growth as more are launched, although they are still growing from a

relatively small base

COMPETITIVE LANDSCAPE

The Boots No7 brand continued to lead colour cosmetics in 2010 with a 10% share. The brand has

gone from strength to strength in recent years thanks to many successful product launches and its

affordable price positioning. Boots also entered into an interesting partnership with supermarket chain

Waitrose in 2010, which saw the two chains’ shops carrying each other’s products in selected stores,

giving a new outlet for the No7 brand. It is thanks to the strength of this brand that Boots UK Ltd

continues to be the biggest company in colour cosmetics with a 13% share of retail sales.

L’Oréal and Rimmel both increased their shares in 2010, standing at 11% and 9% respectively. Both

companies ran successful campaigns in this year and targeted a broad sector of the market.



NATIONAL BRAND OWNERS AND THEIR BRANDS

Company Name (NBO) Brand (GBO)

Amway (UK) Ltd Artistry (Amway Corp)

Avon Cosmetics Ltd Avon (Avon Products Inc)

Benefit Cosmetics Ltd BeneFit (LVMH Moët Hennessy Louis Vuitton)

Bobbi Brown Cosmetics Ltd Bobbi Brown (Estée Lauder Cos Inc)

Body Shop Plc, The The Body Shop (L'Oréal Groupe)

Boots UK Ltd Boots 17 (Alliance Boots Plc), Boots N°7 (Alliance Boots Plc), Boots Nail Polish Remover (Alliance Boots Plc)

Bourjois Ltd Bourjois (Chanel SA)

Chanel Ltd Chanel (Chanel SA)

Christian Dior (UK) Ltd, Parfums Christian Dior (LVMH Moët Hennessy Louis Vuitton)

Clinique Laboratories Ltd Clinique (Estée Lauder Cos Inc)

Coty UK Ltd Margaret Astor (Coty Inc)

DLI Holding Corp Sally Hansen (Coty Inc)

Elizabeth Arden UK Ltd Elizabeth Arden (Elizabeth Arden Inc)

Estée Lauder Cosmetics Ltd Estée Lauder (Estée Lauder Cos Inc)

Givenchy Ltd, Parfums Givenchy (LVMH Moët Hennessy Louis Vuitton)

L'Oréal (UK) Ltd L'Oréal Paris (L'Oréal Groupe), Maybelline (L'Oréal Groupe)

Lancôme Ltd Lancôme (L'Oréal Groupe)

MAC Cosmetics Ltd Mac (Estée Lauder Cos Inc)

Marks & Spencer Plc Marks & Spencer (Private Label)

Mary Kay Inc Mary Kay (Mary Kay Inc)

Mavala (UK) Ltd Mavala (Mavala (UK) Ltd)

Max Factor Ltd Max Factor (Procter & Gamble Co, The)

Nails Inc Nails Inc (Nails Inc)

OPI Products Inc OPI (Coty Inc)

Oriflame UK Ltd Oriflame (Oriflame Cosmetics SA)

Original Additions (Beauty Products) Ltd Elegant Touch (Original Additions (Beauty Products) Ltd)

Other Private Label Other Private Label (Private Label)

Prestige Brands Holdings Inc Cutex (Prestige Brands Holdings Inc)

Revlon Group Ltd Revlon (Revlon Inc)

Rimmel International Ltd Rimmel (Coty Inc)

Superdrug Stores Plc Superdrug Nail Polish Remover (Private Label)

Vivalis Ltd Collection 2000 (Vivalis Ltd)

YSL Beauté Ltd Yves Saint Laurent (L'Oréal Groupe)

Yves Rocher (London) Ltd, UK Yves Rocher (Yves Rocher SA)

Source: Passport by Euromonitor International


FORECAST

DEFINITIONS AND METHODOLOGY

Colour Cosmetics Includes foundation, rouge, face powder, blusher, highlighters, face bronzers and 2-way cake

products.

Foundation (liquid and solid) - Skin-tinted creams/liquids/sticks/mousses used as a base under make-

up, giving varying coverage of skin, applied with fingers or sponge. Commonly claimed to cover skin

imperfections or give a luminous finish.

Two-way cakes - Skin-tinted pastes, normally sold in a compact with a sponge, combining the heavier

coverage benefits of foundation, with the more matte finish of powder. Also referred to as twin cakes.

Powders (compressed and loose) - Skin-tinted powders, either compressed in a compact with an

applicator sponge pad, or loose in a pot for application with a pad or brush. Gives light or translucent

matte coverage and can be used alone or on top of foundation, claiming to tone down shine.

Concealers - usually come in stick or cream format, and are used on specific problem areas such as

blemishes or shadows – they are not designed for general cover like foundation.

Blushers/highlighters – items used only to tint the cheeks, designed to give a healthy ‘glow’, without

providing general cover like foundation or powder. Includes multifunctional bronzing products whose

recommended application includes the face.

Base creams - these absorb the skin’s natural oils, allowing more effective application of powder, and

are used in conjunction with moisturisers.

Excluded are tinted products which are primarily facial moisturisers.

Methodology This report is derived from Euromonitor International’s Passport information system. Industry

research is carried out by a global team of more than 600 in-country analysts and is based on a core

set of research techniques:

National-level desk research, company research and analysis, store checking, trade interviewing with

national players and market analysis

International-level desk research, multinational company research and analysis, trade interviewing with

international players and market analysis


Lifestyle

Colour cosmetics industry in the United Kingdom