+THE POWER OF

YOUTUBE!

+OUTLINE:PART 1- INTRODUCTIONS

PART 2- TRAINING A STAR

PART 3- TOOLS AND TECHNOLOGY- HOW TO CREATE A POPULAR YOUTUBE VIDEO

PART 4- HOW TO MARKET YOUR VIDEO AND ESTABLISH A FANBASE

PART 5- FINDING OPPORTUNITIES FOR YOUR PET

PART 6- Q & A

+ Who Are We?

Lauren CJ

+INTRODUCTIONS TO:

PAIGE JASMINE

+PAIGE- BACKGROUND/ HISTORY:

READER’S DIGEST “AMAZING PETS”

DAVID LETTERMAN’S STUPID PET TRICKS

ANIMAL PLANET “AMERICA’S CUTEST DOG”

FEATURED WEBSITES/BLOGS- PawNation.com, FARK.com

COMMERCIALS Best Friends Pet Care SPCA Baltimore, Maryland 1800-PetMeds (National)

NYLABONE VIDEOS

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PAIGE’S ACCOMPLISHMENTS:

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PAIGE’S ACCOMPLISHMENTS:

+JASMINE- BACKGROUND/HISTORY NATIONAL APPEARNCES:

GOOD MORNING AMERICA ANDERSON COOPER ANIMAL PLANET’S “WHO LET THE DOGS OUT” RIGHT THIS MINUTE

COMMERCIALS Mighty Dog Petsmart

2012 DOG FANCY CALENDAR

DAVID LETTERMAN AUDITION

INTERNATIONAL TV- “TOKUDANE” SHOW (JAPAN) “WHO LET THE DOGS OUT?” (ENGLAND)

FEATURED WEBSITE- icanhascheezburger.com

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JASMINE’S ACCOMPLISHMENTS:

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TV Appearances

+PAIGE’S AMAZING DOG TRICKS http://www.youtube.com/watch?v=0atefssLylM

+JASMINE’S AWESOME DOG TRICKS

http://www.youtube.com/watch?v=yTcv9e2aMvc

+

You can’t have a popular video without a proper foundation - training is important part of it!

INTRO TO CLICKER TRAINING &

POSITIVE REINFORCEMENT

USEFULNESS OF TRAINING:

SOCIALIZATION COMFORTABLE BEING TOUCHED

ALL OVER BODYCOMFORTABLE WITH DIFFERENT

ENVIRONMENTS & SURFACESTARGET/ GO TO A MARKOFF-LEASH OBEDIENCEENDURANCE!

① DISTRACTION

② DISTANCE

③ DURATION

+MOTIVATION & PATIENCE

TOYS? TREATS? PRAISE?

“With dogs, it’s all about finding their favorite currency. It may be a special treat or a special toy. Find what your dog’s favorite currency is and use that when training them new tricks.” - Zak George

TRAINING COMPLEX BEHAVIORS Complex behaviors are built off of simple behaviors Luring, Shaping, Capturing

WHAT’S YOUR DOG’S REWARD?

+RESOURCESFREE ONLINE TUTORIAL VIDEOS ON YOUTUBE:

•KIKOPUP•TAB289•NANA BORDERCOLLIE

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TOOLS AND TECHNOLOGY

HOW TO CREATE A POPULAR YOUTUBE VIDEO

+GETTING STARTED

HAVE A PLAN!

BRAINSTORM A PLOT OR MAKE A DRAWING BOARD TO HASH OUT YOUR IDEAS

USE GOOD LIGHTING

GET A TRI-POD! (OR A FRIEND WITH A STEADY HAND)

GET A GOOD CAMERA (HD)

BE CREATIVE AND ENTERTAINING• VARIOUS CAMERA ANGLES• UNIQUENESS• PERSONALIZED TALENT

USING PROPER MUSIC• COPYRIGHTED MUSIC VS.

ROYALTY-FREE MUSIC

+How to Market Your Video and Establish Your Fan Base

Title and Keywords(Important to help gain views!)

SEO - Search Engine Optimization

Google Insights – http://www.google.com/insights/search

Google Adwords Keyword finder -  https://adwords.google.com/select/KeywordToolExternal

+How to Market Your Video and Establish Your Fan Base

Use your resources Contact related bloggers and forums Post/tag your video on related sites with

large fan bases

YouTube Subscribers/Friends/Insights

Facebook/Twitter

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Animal talent agents

Email your video links to production companies and other media outlets

Online listings/ contests

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CJ & JasmineYouTube: www.youtube.com/MyFavoritePupJasmine

Facebook: www.facebook.com/MyFavoritePupJasmine

Twitter: www.twitter.com/MyFavPupJasmine

Blog: www.myfavoritepup.blogspot.com/

Lauren & PaigeYouTube: www.youtube.com/snuggliepuppy

Facebook: www.facebook.com/PaigetheBorderCollie

Twitter: www.twitter.com/PaigetheBC

Email: snuggliepuppy@gmail.com

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