Christine C. Oddo Portfolio

Portfolio

360° Beauty Knowledge

Christine C. Oddo Bio

As a young fashion and beauty addict, Christine always knew exactly where her career was headed. Growing up in Chicago naturally meant her career would be launched in the famed Merchandise Mart. In managing a Calvin Klein licensee’s showroom, Christine sold to department stores such as Famous-Barr, Carson, Pirie, Scott & Co., Marshall Field’s, and Nordstrom’s. Upon moving to S. California, she joined Tumi Luggage, Inc., where she launched the international handbag and luggage sensation, Kipling.

Driven by the desire to completely execute on demand from “Concept to Counter” she amplified her consumer products acumen by executing marketing services with Interpublic Group (NYSE:IPG), a global agency conglomerate, where she managed beauty clients such as Wella, OPI and Schwarzkopf. It was these befriended clients that lured her into beauty on a full-fledged basis.

It is Christine’s command of the entire product cycle such as: sourcing, manufacturing, regulatory, development, copywriting, internet/direct marketing, PR, sales, budgets and education that enabled her to develop and launch celebrity brands such as Kat von D for Sephora, the star of “LA Ink” and Dr. Mary Lee Amerian of the TLC cable show “10 Years Younger”.

Christine graduated with an MBA from University of Phoenix, San Diego, CA. She also associates with many professional groups such as YPO- the global association for CEO’s, BIW- Beauty Industry West, NEW- Network of Executive Women, ICMAD- Independent Cosmetic Manufacturers and Distributors, and POPAI- Point of Purchase Advertising International.

. Chr i s t i ne C Oddo360° Be aut y Knowl e dg e

Work Product360° Be aut y Knowl e dg e

Kat von D for Sephora- Team Assembly, Product Development

Freeze 24/7- Saks Fifth Ave Beauty Educator Training at Freeze NYC HQ

MLA Skincare- Branding, Copywriting, Legal

Wella- Cross Functional Teams, Inventory Controls & Turnover

Schwarzkopf Professional Hair- Novel and Complicated In Store Program

Product DevelopmentKat von D for Sephora

Launch CollectionTurning Celebrity Concept

Into Successful Consumer Product


Concept DevelopmentKat von D for Sephora

Kat von D Brand Inspiration Her hand drawn iconic sleeve tattoo


Education Aquea Scientific

For Freeze 24/7

SPF Facial Wash SKU

Trained ~ 50 Saks Fifth Avenue

Beauty Associates in NYC


Amerian CosmeceuticalsPowerful yet Gentle™

Mary Lee Amerian, MD Bio

Dr. Mary Lee Amerian graduated Phi Beta Kappa and Magna Cum Laude as an undergraduate from UCLA and received the Sandoz Award for Excellence in the Behavioral Sciences as a graduate from the UCLA School of Medicine. She interned in Internal Medicine at UCLA Hospital and Medical Center in 1984 and completed her residency in Dermatology in 1987. She currently teaches at UCLA where she holds the title of Assistant Clinical Professor of Medicine.

She is a Diplomat of the American Board of Dermatology and a Fellow of both the American Academy of Dermatology and the American Society of Dermatologic Surgery. She is also a Fellow of the American Society of Laser Medicine and Surgery. Dr. Amerian has been named in L.A. Magazine's list of top doctors in Los Angeles. Dr. Amerian has also been voted by her peers as one of the "Best Doctors in America" consecutively since 1996.

Dr. Amerian has been featured on the cover of the Health section of the Los Angeles Times for her work on the VelaSmooth device for the treatment of cellulite. Dr. Amerian recently started taping Season #4 for the television show, “10 Years Younger," which can be seen on The Learning Channel. Dr. Amerian uses all of the modern techniques of non-surgical facial rejuvenation on this show. By using the Fraxel laser, Vbeam laser, Thermage, Botox, and fillers such as Restylane, Collagen, and Sculptra, Dr. Amerian's patients have indeed looked "Ten Years Younger," and without any surgery. Dr. Amerian is the only doctor on the show for all 4 seasons.

www.maryleeamerian.comSee more on the practice and live clips of “10 Years Younger”


MLA Skincare Signature SpectrumUnique Product Identifier

Distinguished Matte Gloss Caps Visually Anchor Tonality

Elegant Understated Font ColorCompliments Signature Spectrum

Rich Pump ColorChromatic Base Counterpoise

Luxe Reflective Wedding BandSubtly Heeds Attention

Primary Packaging DevelopmentMLA Skincare

Brand Attributes Identified


Collateral DevelopmentMLA Skincare

Original CopywritingCreated Tag Line

Managed Product Photography


Secondary Packaging DevelopmentMLA Skincare

Package DevelopmentFront Panel

“Before”Brand Development

&Trademarks


Secondary Packaging DevelopmentMLA SkincareFront Panel

“After”Brand Development

&Trademarks


Retail Marketing ExecutionWella $1MM Store In Store Program

Inventory Turn from LIFO to FIFOIncreased Wella Brand Presence, Brand Aesthetics, Secured Shelf Space



Trade Industry PressPoint of Purchase Magazine

“…Christine Oddo, Vice President Business Development, says they

relied heavily on the insights provided by the consumer intercept

study when designing the POP. ….we boiled down the results of the

research and put the copy in the aisle… so the shopper can walk through that logic and reach the

model and style that best meets their needs.“

Waterpik presented retailers with POP created by the Los Angeles division of

New York basedArt Merchandising, Inc.

Lifestyle

Christine C. Oddo Portfolio