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Few photos about my 20 years distributing Premium brands.
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Book
Christophe POUILLE
20 Years of sales and marketing experience for a profitable growth
• Drive for results
• Strategic agility
• Customer focus
• Selective & mass-market experience
• Wholesale & Retail distribution expertise
• Multi-products / Categories competencies
• International adaptability
• Functional & operational jobs
Strong Brands Experience
Möet &
Chandon
Hennessy
GuerlainS.I.A
Luxus
Brands
Mass
Brands
Johnny
Walker
Gordon’s
gin
Ariel
Pampers
M. Proper
Orangina
Schweppes
Kodak
Premium
Brands
Dom
Pérignon
Strong Multi-Channels Experience
-Hypers & Supers
CWT, Agenor
Carrefour
Cora
Leclerc
Intermarché
-Independent
Retailers
-Perfumeries
chains: Douglas
-Drugstores: Müller
-C&C Métro
-Horeca, discos...
Mass-Market Retail
-Stand alone
stores in:
France, Italy, Spain,
Belgium, Sweden
Selective
Distribution
-Department
stores: Harrod’s, KaDeWe, Galeries
Lafayette, Selfridges, I
nno, Karstadt, De
Bijenkorf-Web: BtoB, BtoC,
Vente-privé.com
Key Learning
• Respect the DNA of the Brand
• Do not make compromise on quality
• Dare
• Get passion
• Manage and lead
• Deliver
6
Home decoration
Experience
Passion
Energy
Creative
Since 1963, from a passion
to a powerful reality
Sonja
Ingegerd
Andersson
Consider the
Brand DNA
Product differentiation / Design
Strong creative edge
with constant renewal
Animate the Brand at P.O.S.
Pastel Passion Cape Cod
Loft Latin SummerRetro
10
Put the brand into scene in the street
11
Position the brand name through Flagships
Sell Concepts & not only Products
Shop in Shop / Flower Bars / Corners
Show Room
Metropolis
Mall -
Moscow
Opening new Markets - Russia
Opening Event at the French embassy
Show Room & Press Event
Flagship
Store
Opening new Markets - Poland
Opening Event
15
Perfumes & Cosmetics
Experience
Successful launches & promotions
17
Combine scenography, show & press support for success
18
Last, a „Maison Guerlain“ Corner …
19
… an incomparable jewel
20
Elle – Duft Star Awards winner
21
Gala
22
Cosmopolitan – Winner Prix de Beauté
23
Wine & Spirits
Experience
24
Communicate on Luxe & french“Art de Vivre”
Sud-Ouest -
Janvier 2003 -
Be an “Ambassador” of your brand
26
Thank You