PRESS RELEASE November 2014

Fashion Colors Spring/Summer 2015

This spring ARTDECO is emphasizing a harmonious liaison between fashion and cosmetics.

ARTDECO’s new spring/summer look has been produced in collaboration with the designer

Emilio de la Morena. Emilio created the vernal beauty box design for ARTDECO as a tribute

to the Swiss artist and architect Max Bill and his 1932 painting "Die grafische Reihen".

Emilio de la Morena, Creative Director of the brand of the same name, founded his label in

2005. It combines Spanish craftsmanship with a London aesthetic. The brand stands for

matte, luxurious materials of silk and wool with subtle embellishments. His vision is to create

clothes that flatter every woman and highlight the elegance of the female form.

The designer’s background harks back to the history of sculpture. Emilio has been influenced

by the simple geometric shapes of the Bauhaus design era. The State Bauhaus (1919-1933)

was founded as an art school and is now regarded worldwide as the home of classical

modernism.

Emilio de la Morena’s first collection in 2007 won the "New Generation Award" and was

purchased for a permanent exhibition as a part of the textile museum in Barcelona (Museu

Tèxtil i d’Indumentària).

For spring 2015 Emilio de la Morena is presenting his latest fall/winter collection at London

Fashion Week. Emilio is a sought-after designer even among celebrities.

The products in the new Fashion Colors Spring/Summer 2015 Emilio de la Morena

collection convince with delicate rose, subtle apricot, vibrant pink and pastel mint. A

particular highlight of the collection is the eyeshadow and blusher box designed by the

designer.

The refillable Double Finish, a matte finish makeup cream with vitamin E and UV filters

leaves a soft, velvety feeling on the skin. This is creamy upon application and slightly

powdery on the skin. The fragrance- and mineral oil-free No. 10 "sheer sand" Double

Finish with convenient mirror box is suitable for all skin types, especially for combination

skin.

The perfect combination of three soft pastel colors with a fine finish provides the fragrance-

free Blush Couture "creative expression". The light texture can applied gently. The mineral

oil- and paraben-free blusher convinces with its brilliant color and good hold. The box motif

with the vernal colors is pressed onto the powder in relief.

The silky Eyeshadows can be applied gently and softly. The eyes are radiant in the spring

shades No. 60 "pearly milky mint", No. 81 "pearly summer lilac", No. 95A "pearly soft pink"

and in No. 109 "pearly snowdrop".

The limited edition Beauty Box Quattro in a vernal design is ideal for storing eyeshadow and

is particularly convenient for travel. When combined, the Beauty Box Quattro and the Blush

Couture form an artistic union.

The Soft Eye Liner waterproof is ideal for intensifying the upper lashes and contour of the

lower eyelid. Thanks to its advanced formulation this eyeliner pencil is extremely durable,

smudge-proof and waterproof. The liner in No. 61 "graphic green" emphasizes the eyes in a

shimmering, metallic mint green.

The new No. 1 "black" Volume Supreme Mascara provides a stunning verve and intense

volume. The flexible kaleidoscopic brush separates the lashes perfectly and fans them out.

The narrow tapered tip of the rubber brush allows the mascara to be applied even to the

smallest lashes on the eye. The movable, prong-shaped aligned bristles make the lashes long

and thick. The Volume Supreme Mascara, which last up to 10 hours, is suitable for

sensitive eyes and contact lens wearers and has been clinically tested. Skin compatibility is

dermatologically confirmed.

The waterproof Soft Lip Liner waterproof prevents the lipstick from smearing and

impresses thanks to its newly developed formulation for ultimate durability. The lip contour

can be traced accurately and well concealed after application using No. 81 "soft pink". Skin

compatibility is dermatologically confirmed.

The pleasantly scented Art Couture Lipstick conjures up a perfectly maintained and

sensual finish. Natural extract of hops nourishes the delicate skin and keeps it smooth. This

spring the lipstick seduces in No. 268 "cream soft pink", a vibrant pink, and in No. 290

"cream pink water lilly", a delicate apricot.

The creamy texture of the Perfect Color Lipstick pampers the skin with nourishing waxes

and oils. Vitamin E protects against free radicals and moisture loss. In No. 01 "strawberry

red", a lush strawberry red, and in No. 91A "soft pink", a bright pink, the Perfect Color

Lipstick coats the lips in intense color.

The Lip Brilliance with flock applicator ensures a speedy application. Encapsulated collagen

and hyaluronic acid support the firmness of the skin of the lips. The lips gleam seductively in

No. 03 "brilliant strawberry red" and in No. 62 "brilliant soft pink".

The Art Couture Nail Lacquer, a high-tech nail lacquer, allows for a long-lasting, brilliant

shine thanks to patented ingredients. The high pigment content ensures rich colors with high

opacity. The highly effective gel-based film formers provide a short drying time. The length,

width and rounding of the brush made of high-quality Tynex fibers guarantees speed, a high

level of precision and flawless polished nails. Nourishing active ingredients such as amino-

peptides, panthenol, vitamins A, C and E and phycocorail, a moisturizing algae extract,

improve the nail structure. The spring look is achieved by the colors No. 605 "couture

snowdrop", a pure white, No. 623 "couture rose bloom", a delicate pink, No. 629 "couture

begonia bloom", a light apricot, and No. 830 "couture milky mint", a subtle mint. With No.

720 "couture pink water lilly", a vibrant pink, and with No. 860 "couture summer lilac", a

bright blue-purple, the nails become eye-catching.