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© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
Company Overview
ALYKIALYKI
THERE’RE TWO DIFFERENT BUSINESS
BUT
ACTIVITIES ARE BASED ON INDIVIDUAL ABILITY
RAW MATERIAL & RAW MATERIAL & KNITWEARKNITWEAR
ALYKI RAW MATERIALALYKI RAW MATERIALTHE COMPANY
BUYS AND SELLS :
•RAW MATERIALRAW MATERIAL FROM DIFFERENT COUNTRIES IN THE WORLD
•RECYCLES MATERIALSRECYCLES MATERIALS FROM MILLS AND SPINNING MILLS OF BIELLA
ANIMAL FIBRESANIMAL FIBRES
SHEEPS FOR: WOOL
GOATS FOR: CASHMERE, MOHAIR
CALMELIDS FOR: ALPACA ,LAMA,CAMEL HAIR
RABBITS FOR: ANGORA HAIR
MATERIALS OF PLANTSMATERIALS OF PLANTS
COTTON
HOW DOES IT CONTRIBUTE TO ENVIRONMENTAL SUSTAINABILITY?
USING RECYCLED MATERIALSUSING RECYCLED MATERIALS
REDUCE IMPORTS MINIMIZE DYING USE
AFTER THE OPERATION OF SELECTING AND DISTRIBUTION OF MATERIALS BY :
TYPE ORIGIN COLOR
WE PASS TO THE CREATION OF LOTS FOR WE PASS TO THE CREATION OF LOTS FOR
THE CUSTOMERTHE CUSTOMER
IT THEN GOES TO THE SPINNING FORFOR
KNITTING OR WEAVING
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
LUISA DE PALMA IS THE ALYKI’S LUISA DE PALMA IS THE ALYKI’S DESIGNER AND THE MOM’S BRANDDESIGNER AND THE MOM’S BRAND
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
LIKE EVERY MOTHERI THINK THATA DAUGHTER IS SPECIAL, SO I CHOOSE TO USE THE BEST SPECIAL & PRECIOUS FIBRE:
CASHMERCASHMEREE
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
LIKE EVERY LIKE EVERY MOTHER I THINK MOTHER I THINK THAT FOR THAT FOR GROWING BETTER GROWING BETTER AND FACE LIFE A AND FACE LIFE A CHILD NEEDS:CHILD NEEDS: LOGIC AND LOGIC AND FANTASY, FANTASY, SO SO LIKE LIKE COMPANYCOMPANY NEEDS NEEDS
STRATEGY & STRATEGY & DESIGN DESIGN TO GET TO KNOW TO GET TO KNOW THE MARKETTHE MARKET
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
IN FACT, ALYKI IS IN FACT, ALYKI IS ALSO MY ALSO MY
DAUGHTER’S NAMEDAUGHTER’S NAME
ALYKI IS ALSO, MY ALYKI IS ALSO, MY DAUGHTER’S NAMEDAUGHTER’S NAME
PRODUCTIONPRODUCTION
PROCESSING RELATED TO SMALL-SCALE SMALL-SCALE PRODUCTIONPRODUCTIONCRAFTSMANSHIPCRAFTSMANSHIP, AS A REAL EXPRESSION OF QUALYTYCREATING A DEMOCRATIC LUXURYDEMOCRATIC LUXURY THAT EVERYONE CAN ACCESS. A SINGLE OBJECT MAYBE AN AMBITIONAMBITION, A DREAMDREAM OR A PLEASUREPLEASURE.
WHY WHY
CASHMERE?CASHMERE?
1 USING ANIMAL
FIBRES BECAUSE BECAUSE RECYCLABLERECYCLABLE
(OLD SHIRT CAN BECOME A NEW RAW MATERIAL, AND THEN REGENERATED)
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
22CASHMERE CASHMERE FIBRE IS FIBRE IS GRATIFYING, GRATIFYING, COMFORTABLECOMFORTABLE..
IT’S A IT’S A CARESS ON CARESS ON THE SKIN THE SKIN CONSTANTLYCONSTANTLY
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
33CASHMERE IS THERMOREGULATORCASHMERE IS THERMOREGULATOR
YOU CAN USE IT YOU CAN USE IT ON:ON:
WINTEWINTERR
SUMMER
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
A STYLIST LOOKS LOOKS AROUNDAROUND
FINDSOMETHING
SPECIAL EVEN ABSURD
BASICALLY
COURIOUSCOURIOUS
PROCESSESPROCESSES
I DRAW WHAT I SEE AND EXCITES ME, THEN I SEE IT AS A SUITABLE
““WHEN I WHEN I DESIGN DESIGN I DEFINE I DEFINE
MY STYLE”MY STYLE”
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
I DO NOT FOLLOW THE DICTATES OF FASHION, I GUESS SWEATER IN THAT
COLOR WOULD STAND OUT BETTER.
IN ANY CASE, COMPARED ALYKI STYLE: SOFT, DUSTY,
NATURALLY NATURALLY ELEGANTELEGANT
I CHOOSE I CHOOSE COLOURSCOLOURS
I HAVE AN EXTENSIVE INVENTORY OF I HAVE AN EXTENSIVE INVENTORY OF YARNSYARNS
A SIMPLE V-NECK SWEATER CAN CHANGE A SIMPLE V-NECK SWEATER CAN CHANGE ONLY JUST WITH A DIFFERENT POINT ONLY JUST WITH A DIFFERENT POINT
KNITTING OR CHANGING THE DEPTH OF THE KNITTING OR CHANGING THE DEPTH OF THE NECKLINENECKLINE
THE MAIN PRODUCTION THE MAIN PRODUCTION KNITTING PROCESSES KNITTING PROCESSES
ARE:ARE:
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
WEAVING
1
11
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
2 ASSEMBLED SLEEVES AND ARMHOLES
3 WASHING & FINISHING
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
ALYKIALYKI IS NOT ONLY TO DESIGN & IS NOT ONLY TO DESIGN & PRODUCE SWEATERPRODUCE SWEATER
BUT…BUT…
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
IT’S AN OPPORTUNITY TO CREATE IT’S AN OPPORTUNITY TO CREATE SYNERGIES BETWEEN DIFFERENT SYNERGIES BETWEEN DIFFERENT
WORLDS AND REALITIES. WORLDS AND REALITIES.
FACEBOOK FACEBOOK TWITTER TWITTER BLOGBLOG
ALYKI IS DEEP DIVE INTO CUSTOMERSALYKI HAS NOT AGENTS,SALESMEN ALYKI SELLS TO SHOPS BE TO BE
I PUT MY FACE ON DEALSDEALS
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
ALYKI HAS GOT ALYKI HAS GOT AN APP FOR AN APP FOR
Iphone & IpadIphone & Ipad FOR
UNDERSTANDING THE
CUSTOMER CUSTOMER TARGETTARGETTO GIVE & RECEIVE
MESSAGESIMAGESIDEAS
ALYKI IS …INNOVATIVEALYKI IS …INNOVATIVE
COMMUNICATIOCOMMUNICATIONN
ALYKI MESSAGE CUSTOMER
DIALOGUE
IT TAKES A VILLAGE TO BUILD A IT TAKES A VILLAGE TO BUILD A BRANDBRAND
LUISA’SWORLD
PHOTOGRAPHER
COPY
INTERACTIVE WEB-SITE
E-COMMERCE
STRATEGIC MKTG TEAM
FINANCIALSHOPS
PEOPLE FB, TWITTER,BLOG,
YOU-TUBE
SUPPLIERS
BECAUSE THE MATHEMATICSMATHEMATICS OF
COLLABORATIONCOLLABORATION IS NOTHING LESS
THAN
© Luisa De PalmaA dream made of Cashmere...Follow us on www.alyki.it
MAGICMAGIC
Follow us on Twitter: AlykiStoreFacebook Page: Alyki Cashmere
Blog: http://alyki-moda-cashmere.blogspot.comiPad/iPhone App: Alyki (via iTunes Store)
Alykiwww.alyki.it
Via Mazzetta , 3013856 Vigliano B.se (Biella)
Tel. +39 0158129950Fax +39 0158129980P.IVA IT 00283740025