Olga  Nozhnina    IAF  EMENA  16/10/2015  

Stakeholder  =  

Influences  you    and/or    

is  influenced  by  you  

§  How  to  hold  stakeholders  workshop  

§  FacilitaGon  steps:  §  How  to  idenGfy  stakeholders  §  How  to  group  them  and  measure  their  influence  §  How  to  develop  a  communicaGon  plan  

§  What  are  the  key  workshop  deliverables  

Today’s  Agenda  …  

Tomorrow’s  facilitaGons  

Let’s  get  to  know  each  other  beQer  

Take  3  sweets  

 Who  is  the  most  important  stakeholder  in  your  life?  

Most  unexpected  stakeholder?  

What  kind  of  stakeholder  are  you?  

How  many  stakeholders  do  you  have?    

For  whom  are  you  a  stakeholder?  

My  experience  of  not  knowing  stakeholders  

CorporaGons    

Unclear  or  conflicGng  requirements  

hQps://www.youtube.com/watch?v=BKorP55Aqvg#!    

“  We  need  7  red   lines.  All  of   them   are   str ict ly  perpendicular;   some   with  green   ink   and   some   with  transparent.   Can   you   do  that?”  

No  prioriGes  

FacilitaGon  steps    

IdenGfy  

Group  

Measure  Influence    

Choose  communicaGon  

“Moving  out”  case  

§  2000  people  §  4  different  offices  §  Suburbs    §  Some  employees  live  near  new  

office  §  Some  employees  live  near  old  

office  

Key  Objec)ves:  •  It’s  October  now.  Moving  out  is  to  be  completed  by  end  

of  year  •  Keep  employee  saGsfacGon  index  on  a  high  level  

IdenGfy  stakeholders  

Group  them  

 INTEREST  

 INFLUEN

CE  

Then  we’ll  use  different  cooperaGon  strategies  with  them  

 INTEREST  

 INFLUEN

CE  

INVOLVE   COOPERATE  

OBSERVE   INFORM  

Measure  Influence  

Choose  communicaGon_1  minute  elevator  speech  

CommunicaGon  plan  example  

What     How     How  oCen   Who     Status    

Project  report   E-­‐mail   Once  in  2  weeks   Project  manager   þ  

Minutes     Physical  meeGngs   weekly   Project  administrator   þ  

Project  web-­‐page   Sharepoint   daily   Project  administrator   ☐  

Key  workshop  deliverables    

§  Stakeholders  map  

§  CommunicaGon  plan  with  each  stakeholder:  §  CommunicaGon  channels    

§  Messages  

§  AcGon  plan  

What  has  been  done  in  «Moving  out»  

§  CEO  leQer  to  all  employees  §  Excursions  to  new  office  §  Open  discussions  §  Corporate  newspaper  §  Individual  discussions                  

To  sum  up  

 

Steve  Jobs  

Olga  Nozhnina  Project  manager,  Coach,  Facilitator    

o@leaneffect.ru  

Thank  you.  Let’s  keep  in  touch:)