Tokens 4 teens

a Leadership development academy collaborative project

Stephanie AegerterFestival Foods

Bill FrisbeeCity of Beloit

Jane GolbergJanesville Mobilizing 4 Change

Jim Hartwig

ANGI Energy

Jillynn Niemeier

KANDU Industries

What is tokens 4 teens?➔ A transportation program through the School District of

Janesville that provides bus tokens or gas cards to low-income families that have limited access to transportation during the winter months.

➔ Program runs strictly on donations from individuals, businesses, organizations, churches, etc

➔ Thank you to City of Janesville for creating the Youth Token half-price bus fare, allowing more tokens to be provided to students.

The need48% of students qualify as

economically disadvantaged within the Janesville School District during

the 2015-16 school year

- Wisconsin Information System for Education

Testimonials

From the parents:

“Tokens for Teens was a Godsend! I needed help with transportation to get my two daughters to school for a couple of weeks. I had to buy medicine and could not afford bus fare for my girls.”

“My vehicle recently broke down and I had no way to get my daughter to Craig High School. She would have had to walk 3 miles to school every day during the winter months. Thanks to Tokens 4 Teens, she was able to ride the nice warm bus.“

Testimonials

From the students:

“My mom had to go to jail and I’m staying with my aunt. My aunt has to drive 4 kids to school and doesn’t have much money for gas. The gas cards we received from Tokens 4 Teens have helped a lot.” “My dad had been out of work for months, I needed help with bus tokens until he could find another job. I only used them for a couple of weeks, but it made all the difference.”

23 ELEMENTARY STUDENTS Receiving assistance for at least 3 months

200 tokens and 15 gas cardsDistributed to 2 high schools

150 tokens and 10 gas cardsDistributed to 3 middle schools

100 tokens and 10 gas cardsDistributed to 5 charter schools

2015-16 STATS

CHALLENGES ✖ No marketing plan or brand✖ One person usually asks for

donations✖ Brochure was outdated and listed

statements that lacked follow through

✖ Need for the program continues to grow

OUR PLAN

Create a Logo

LOGO - very rough Draft

With Some help

Designed by Elizabeth LeeDesigner

Design HandoutYellowIs the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange.

BlueIs the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum.

RedIs the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.

CHANGE NAME?YellowIs the color of gold, butter and ripe lemons. In the spectrum of visible light, yellow is found between green and orange.

BlueIs the colour of the clear sky and the deep sea. It is located between violet and green on the optical spectrum.

RedIs the color of blood, and because of this it has historically been associated with sacrifice, danger and courage.

Create a website

Linked to School District Website

https://tokens4teens.wordpress.com/

Social media: facebookCreate 12 Social Media Posts to be added by School District of Janesville Facebook Administrator

Media: Create Press ReleaseSent to:Big RadioMilton CourierWCLO & WJVLEdgerton ReporterJATVJanesville Area Convention & Visitor BureauForward JanesvilleBeloit Daily NewsCommunity Shopper

Presented to committeesSDJ Truancy & Transportation Committee

Janesville City Council

SDJ Board of Education

Lessons Learned...✖ Long process✖ Google Drive was easier than meeting in

person, but meetings were very productive✖ Statistics are important in creating outreach

materials for a non-profit✖ Working in a small group of professionals,

we are able to be very productive using individual members’ strengths

✖ Presenting our plans to different organizations gave us publicity and feedback on expanding our visibility

✖ We enjoyed working together

Thank you to T4T sponsorsData Dimensions

Blackhawk Community Credit UnionAlpha Delta Kappa Chi Chapter

Thrivent (grant)Donations from 8 individuals

How You Can Help! Donation Amount

Number of students served/month

$3,000 or more 75+

$1,000-2,999 50-74

$400-999 10-49

$40-399 1-9

A Big Thank You To….

Carrie Kulinski

Rebecca Smith

Donna Klingaman

Elizabeth Lee

THANK YOU!Any questions...