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The Who Cares Test Demystifying Predispositions About Value

The Who Cares Test - Archestra Value Mapper

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Page 1: The Who Cares Test - Archestra Value Mapper

The Who Cares TestDemystifying Predispositions About Value

Page 2: The Who Cares Test - Archestra Value Mapper

Archestra notebooks compile and organize decades of in-the-field empirical findings, to offer explanations of why things happened or can happen in certain ways or to certain effects. The descriptions

are determined mainly from the perspective of strategy and architecture, to comment on and navigate between the motives and potentials that predetermine the decisions and shapes of activity as

discussed in the notes. All notebooks are subject to change.

©2016 Malcolm Ryder / Archestra Research

Page 3: The Who Cares Test - Archestra Value Mapper

What is Value?

All value occurs as a meaning of a distinction.

The same distinction can be presented to many different parties, but the distinction may also have different meaning to different parties.

Thus, by definition, a given distinction can have varying value.

An important matter to always resolve, then, is the identification of HOW a distinction is meaningful.

It is also true that a given single party can recognize multiple values in the same distinction.

In that case, making decisions requires prioritizing one kind of value over another.

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What is Value?

The most basic occurrence of “business” value is when something of a certain type occurs at a certain time, fostering or inhibiting economic reward.

Together, Type and Timing are largely capable of classifying value for business, since differences in either one (for example wrong type or wrong timing, instead of correct or appropriate ones) can make or break the opportunity for the business to reach its immediate practical (circumstantial) goal.

Prioritizing differences is easier when the choices are contrasting.

By looking into what basic contrasts are most typical of how things can be meaningful, value decisions are easier to make.

Page 5: The Who Cares Test - Archestra Value Mapper

What is Value?

The following material looks at how an Event and a Moment (what happened and when) can be meaningfully described in a repeatable, generic way.

A systematic series of identified contrasts exposes how meanings add up to comparative value.

The approach “analyzes” meaning by providing a series of contrasting choices that are descriptive of why someone would “care about” the event or moment.

The choices are predominantly psychological (based on what makes something acceptable, instead of technical (based on specific aspects of a given role, skill, process, or set of rules).

Page 6: The Who Cares Test - Archestra Value Mapper

Value is not always predictable, because meaning is variable. This “hierarchy” of meanings is primarily psychological. It has the advantage of being agnostic: cross-functional, cross-domain, and self-contained – yet can still evolve. People can recognize value, separately from agreeing with it. They can compare their own assessment to others.

IDENTIFYING MEANING

Is…

How? …

How? …

How? …

versus

versus

versus

versus

This…

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What ( did or will ) happen

Event Moment

CriticalImportant

Preferred

Relevant

Needed

Enabling Conserving

Convenient

Required

Opportune

Significant

Attractive

Demonstrative

Interesting

ConfirmingEncouraging

Affirming

Valid

Persuasive

Protective

Expressive Supportive

Start at the top; step down (left)to the Event step. From Event, go down another step either left or right (not both).At that step, go down again either left or right; continue stepping and choosing direction all the way down.

Then do the same from the Moment track (top) all the way down.

IDENTIFYING MEANING ©2

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What ( did or will ) happen

Event Moment

CriticalImportant

Preferred

Relevant

Needed

Enabling Conserving

Convenient

Required

Opportune

Significant

Attractive

Demonstrative

Interesting

ConfirmingEncouraging

Affirming

Valid

Persuasive

Protective

Expressive Supportive

Each person maps their own assessment by tracing (always top-down) HOW the event and the moment are meaningfulEach step down requires acknowledging the priority of one possible meaning over only one other one.

One person’s map may be very different from another person’s even if having some actual decisions in common.

A TOP-DOWN SERIES OF ACKNOWLEDGEMENTS:What it (did or will) mean to me.

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Page 9: The Who Cares Test - Archestra Value Mapper

Since Event and Moment can land on some of the same step(s), You may want to show them in separate maps.

RESPECTING CO-INCIDENCE

For example, it is NOT the case that an interesting event necessarily makes the moment interesting, nor vice-versa. But they can each be interesting in their own way, independently, and at the same time.

©2016 Malcolm Ryder / Archestra Research

Page 10: The Who Cares Test - Archestra Value Mapper

What ( did or will ) happen

Event . .

. .Important

Preferred

Relevant

Needed

. . . .

Convenient

Required

. .

Significant

Attractive

Demonstrative

Interesting

. .Encouraging

Affirming

Valid

Persuasive

. .

. . . .

A “heat map” approach can also be used to show “grading” in assessment (e.g. green is strong, yellow is medium). In one map, the amount of heat can be prescriptive (authoritative) OR it can represent overall discovered consensus.

In a given map, “heat” can represent pre-existing desire OR it can represent observed impact. Comparing the discovery to a prescription is potentially a highly revealing exercise.

RELATIVE VALUE ©2

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Page 11: The Who Cares Test - Archestra Value Mapper

Passing the Test

In the Who Cares Test (doing the mappings and comparing the maps), the purpose is to work on terms of acceptance and agreement.

The most important effect of the value mapping is to reveal HOW people care about what happens.

The mapping does that in a way that allows different people to articulate their assessment of things, to themselves and to others, without others first needing to overcome formally specialized and differing points of view.

The general de-mystification of predispositions allows them to evolve sooner, faster, and more confidently if they need to change.

In recognizing how meaning is being “held”, opportunity exists to do reconciliations, negotiations, accommodations and compensations.

Even though the final outcomes may not be identical for everyone nor necessarily equally desirable, they make sense to everyone in the same way.

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©2016 Malcolm Ryder / Archestra [email protected]