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John Eckman • @jeckman • #wcto
S T O P G AT H E R I N G R E Q U I R E M E N T S S TA R T D E F I N I N G S U C C E S S
John Eckman • @jeckman • #wcto
R E Q U I R E M E N T S A R E N E V E R “ G AT H E R E D ”
https://twitter.com/jeckman/status/719852834947248129
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
https://www.youtube.com/watch?v=nV7u1VBhWCE
John Eckman • @jeckman • #wcto
R E Q U I R E M E N T S A R E N ’ T G AT H E R E D
• They don’t exist yet
• People don’t know what they want until they see it
• Some don’t know what they want until they see enough of “not it”
• Your job is to help them understand what could be, not take orders
http://bizarro.com/comics/february-7-2015/
John Eckman • @jeckman • #wcto
“ B U Y E R S A R E L I A R S ”
John Eckman • @jeckman • #wcto
“ B U Y E R S A R E L I A R S ”
John Eckman • @jeckman • #wcto
“Scope definition is a full-contact sport”
- J O H N E C K M A N
https://www.thestar.com/sports/leafs/2013/05/13/toronto_maple_leafs_defenceman_jake_gardiner_goes_from_healthy_scratch_to_difference_maker_vs_boston_bruins_cox.html
John Eckman • @jeckman • #wcto
http://www.productmanagerclub.com/2016/04/27/show-dont-ask/#prettyPhoto
John Eckman • @jeckman • #wcto
https://hbr.org/2011/08/henry-ford-never-said-the-fast
John Eckman • @jeckman • #wcto
https://hbr.org/2011/08/henry-ford-never-said-the-fast
We have no evidence that Ford ever said those words.
John Eckman • @jeckman • #wcto
https://hbr.org/2011/08/henry-ford-never-said-the-fast
We have no evidence that Ford ever said those words.
“his tone-deafness to customers’ needs . . . had a very costly and
negative impact”
John Eckman • @jeckman • #wcto
I N S T E A D , D E F I N E S U C C E S S
John Eckman • @jeckman • #wcto
D E F I N I N G S U C C E S S
What?
For Whom?
Why?
John Eckman • @jeckman • #wcto
D E F I N I N G S U C C E S S
John Eckman • @jeckman • #wcto
D E F I N I N G S U C C E S S
John Eckman • @jeckman • #wcto
D E F I N I N G S U C C E S S
John Eckman • @jeckman • #wcto
S H O W D O N ’ T T E L L
• Sketch, Prototype, Iterate
• Test - with real users
• Measure and define baselines against which to track improvement
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wcto
John Eckman • @jeckman • #wctohttp://www.tamingdata.com/2010/07/08/the-project-management-tree-swing-cartoon-past-and-present/
John Eckman • @jeckman • #wcto
K E E P O P T I O N S O P E N
• Don’t get locked in to “over-specified” requirements
• Differentiate between goals and tactics, make sure requests are aligned
• Requirements will change (they should!)
• Plan far enough in advance, (but no farther)
John Eckman • @jeckman • #wcto
C O N T R AC T S
• How can you do contracts in the absence of detailed requirements?
• Discovery as a paid effort, based on high level definition
• Scope to budget
• BRD as a fetish object - gives us the impression of control (not the reality)