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Brand Positioning
Presented by:Sayan Ghosh
What is Brand Positioning?
While others solve regular problems, best brands defeat our
every day enemies!!
Examples:WalMart – “Low Cost Leader”TRESemme – “Professional Affordable”BMW- “Ultimate Driving Machine”McDonalds – “Inexpensive, familiar, and consistent meal delivered quickly in a clean environment”
The brand positioning is how the brand is perceived in the context of competitivealternatives.
Brand Positioning also depends upon the SRM demography:
Apple: (United States)“Technology so simple that everyone can be a part of the future”
Apple: (Japan) “ Curvy and fashionable, easy and stylish decoration”
Brand Positioning
Area
Brand Positioning Strategy: The idea should be Own-able, Unique
and Motivating
8 major emotional consumer zones:OptimismFreedomBeing NoticedBeing LikedComfortBe MyselfBe In ControlKnowledge.