Scaling lean - Poltergeist Market Fit

© Poltergeist by myBlix Software GmbH | Germany

Best Practice Scaling Lean am Beispiel Poltergeist

ein Pitchdeck der myBlix Software GmbH | Deutschland| November 2016

Kontakt:

Florian HofmannCEOMobile: +49 179 78 45 450E-Mail: [email protected]


9/10startups failproducts


66%drastically change their original plans


the key to winning:find your product/market fit before you run out of money.

THAT. IS. ALL.via TARA HUNT


📚

🏃

🔍

Speed

FocusLearning

chasing your tail

premature optimization

run out of resources

the optimal learning loop


„If you have to ask wether you have product/market fit, the answer is simple: you don’t.“

— Eric Ries, The Lean Startup


but struggling with…acting like…

you

💸

🕰

what happen here?

💸

🕰


innovators early adopters early majority late majority laggards

🤓 😎 😯 🙂 😪

1.you are

here

2.you should be trying

to enter here…

3.but you are overly concerned about

being here…

4.so, instead

you get nowhere.

crossing the chasm

CHASM


„A startup can focus on only one metric. So you have to decide what that is and ignore the rest.“

— Noah Kagan


Key Partners

Key Activities

Value Proposition

Customer Relationship

Customer Segments

ChannelsKey Ressources

Cost Structure

Revenue Stream

💍 👷 🎁 ❤ 🚶

🚧 🚛

📃 💰

❌ ❌

❌

❌


Problem SolutionValue Proposition

Unfair Advantage

Customer Segments

ChannelsKey Metrics

Cost Structure

Revenue Stream

🤔 💡 🎁 😜 🚶

🚧 🚛

📃 💰

ExistingAlternatives

Early Adopters 😎👾

MARK

ET

PRODUCT



Unfair Advantage

Customer Segments

ChannelsKey Metrics

Cost Structure

Revenue Stream

🤔 💡 🎁 😜 🚶

🚧 🚛

📃 💰



1 2 3

4

Product Risk

1

23

4

Customer Risk

1

2

3

4

Market Risk



Unfair Advantage

Customer Segments

ChannelsKey Metrics

Cost Structure

Revenue Stream

🤔 💡 🎁 😜 🚶

🚧 🚛

📃 💰


Early Adopters👾 😎

Your early adopters define the business model.


„A startup can focus on only one metric. So you have to decide what that is and ignore the rest.“

— Noah Kagan

💸

🕰

Customer Discovery problem/solution fit

Customer Validation product/market fit

Customer Creation growth



Unfair Advantage

Customer Segments

ChannelsKey Metrics

Cost Structure

Revenue Stream

🤔 💡 🎁 😜 🚶

🚧 🚛

📃 💰



Value Proposition 🎁emoji-messenger

Sicher- Bildverschlüsselung mehr Kombinationen als text möglich

Fun- endlich eigene Sprache nur mit Emojis

Geheimsprache mit Freunden entwickeln

High-Level Concept 📈snapchat für Textnachrichten (Timebomb)

WhatsApp für emojis (Fun)

Theresa mit visueller Verschlüsselung

USP´s:

📲 Emoji - Messenger

📝 Emoji - Geheimsprache

💣 Timebomb

👫 Elternfreie Zone

😂 Emoji - Spaßfaktor

🔐 Sicherheit

📊 Datensparsamkeit


Referral

Revenue

Retention

Activation

AcquisitionHow do user find us?

Do users have a great 1st experience?

Do users come back?

How do you make money?

Do users tell others?

Value Metrics

Referral

Revenue

Retention

Activation

AcquisitionHow do user find us?

Do users have a great 1st experience?

Do users come back?

How do you make money?

Do users tell others?

Growth Metrics

PAID

STICKY

VIRAL


A.1.GER.Android A.2.GER.Android A.3.GER.Android A.1.ENG.Android A.2.ENG.Android A.3.ENG.Android A.1.GER.iOS A.2.GER.iOS A.3.GER.iOS A.1.ENG.iOS A.2.ENG.iOS A.3.ENG.iOS

B.1.GER.Android B.2.GER.Android B.3.GER.Android B.1.ENG.Android B.2.ENG.Android B.3.ENG.Android B.1.GER.iOS B.2.GER.iOS B.3.GER.iOS B.1.ENG.iOS B.2.ENG.iOS B.3.ENG.iOS

C.1.GER.Android C.2.GER.Android C.3.GER.Android C.1.ENG.Android C.2.ENG.Android C.3.ENG.Android C.1.GER.iOS C.2.GER.iOS C.3.GER.iOS C.1.ENG.iOS C.2.ENG.iOS C.3.ENG.iOS

D.1.GER.Android D.2.GER.Android D.3.GER.Android D.1.ENG.Android D.2.ENG.Android D.3.ENG.Android D.1.GER.iOS D.2.GER.iOS D.3.GER.iOS D.1.ENG.iOS D.2.ENG.iOS D.3.ENG.iOS

A.1.GER

A.2.GER

A.3.GER

A.1.ENG

A.2.ENG

A.3.ENG

B.1.GER

B.2.GER

B.3.GER

B.1.ENG

B.2.ENG

B.3.ENG

C.1.GER

C.2.GER

C.3.GER

C.1.ENG

C.2.ENG

C.3.ENG

D.1.GER

D.2.GER

D.3.GER

D.1.ENG

D.2.ENG

D.3.ENG

A.1.

A.2.

A.3.

B.1.

B.2.

B.3.

C.1.

C.2.

C.3.

D.1.

D.2.

D.3.

A

B

C

D

THEMEHEADLINE

& GRAPHICSLANGUAGE OPERATINGSYSTEM

4 12 2 2

THEMES 4 4

HEADLINES & GRAPHICS 12 48

LANGUAGE 2 96

OPERATINGSYSTEMS 2 192

COUNTRIES 10 1.920

BUDGET 20 € 38.400 €

📊calculation


👎 worst performer

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👍 best performer



Unfair Advantage

Customer Segments

ChannelsKey Metrics

Cost Structure

Revenue Stream

🤔 💡 🎁 😜 🚶

🚧 🚛

📃 💰



Value Proposition 🎁emoji-messenger

Sicher- Bildverschlüsselung mehr Kombinationen als text möglich

Fun- endlich eigene Sprache nur mit Emojis

Geheimsprache mit Freunden entwickeln

High-Level Concept 📈snapchat für Textnachrichten (Timebomb)

WhatsApp für emojis (Fun)

Theresa mit visueller Verschlüsselung

USP´s:

📲 Emoji - Messenger

📝 Emoji - Geheimsprache

💣 Timebomb

👫 Elternfreie Zone

😂 Emoji - Spaßfaktor

🔐 Sicherheit

📊 Datensparsamkeit

privacy

speedchat

Breakthrough insights are usually hidden within failed experiments.

Identify your engine of growth.


0

20000

40000

60000

80000

06/15 07/15 08/15 09/15 10/15 11/15 12/15

🙃 User- Acquisition

Conversion rate: > 90% | + 20% Plan

User Total: 154.030 | + 50% Plan

Cost per User: 0,30€ | — 1,70€ Plan


🎉 Achievements

Rank 1in 6 countries Rank 4 in 6 Austria E


1 %1 %2 %

5 %8 %

12 %

18 % 21 %

33 %

F

G

H

E

I

J

K

L

M

N

🙃 User-Acquisition

More than 50% of our users are from german speaking countries.

The fastest growing communities are the english speaking asian countries.

USA and UK are the most expensive counties with a total cost per user of 1€.


550.000 public messages send

20 million private messages send

84 million message impressions

Over 660 million emojis send until today


265.000 users

0

75.000

150.000

225.000

300.000

10/15 11/15 12/15 01/16 02/16 03/16 04/16 05/16 06/16 07/16 08/16 09/16

A pivot not grounded in learning is a disguised „see what sticks“ strategy.

280.000


But this is a whole ‘other story…

Leadership & Management

Scaling lean - Poltergeist Market Fit