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Scaling culture
theAsianparent Case Study
1- About
2- Culture – what, why?
3- How we built culture
4- CEOs Job
Agenda
About 1
About us
Content, Community platform for parent in Asia Over 6.5 million users monthly Vision is to be a mum’s best friend
Early days • Set up end 2009
• 5 employees by
end 2010
• Boot strapped
• 1 country
Holy cow! • Took my first vacation a year later • Team resigned when I was on holidays!
• Cried buckets – tried to figure out what happened • Siloed culture, barriers to collaboration • Picked myself up and decided to focus on HR and Culture
Now • 65 Full-timers, 20 part-timers as of beginning 2015
• 4 countries
• Voted world’s most democratic workplace
• Attrition rate is down
• Most colleagues stay for a minimum of 3 years
Culture – What, why? 2
What is culture?
The behaviours, beliefs, values, & symbols that a group of people accept, generally without thinking Passed along by communication & imitation
The best investment Often, doesn’t cost a dime! Fosters innovation, finds talent in unexpected places, empowers employees at all levels Increases overall happiness Happiness increases productivity by up to 31%, Sales by 37% and creativity by 3 xs – HBR
How we build culture 3
5 simple steps
Hire right
Communicate
Employee Perks
Team Bonding
Managing across cultures
Hire right • Don’t just focus on personality, but also on skillsets
• Interview aggressively with those skillsets in mind
• Once hired, on board well (Orientation, understand company culture, values, ensure they understand their job, set OKRs)
Analy'cal
Wri'ng
Edi'ng SEO
Tech
Management Skills
Integrity
Direct
Tenacity
Editorial Strategist Skillset
Analy'cal
Wri'ng
SEO
Integrity
Tenacity
Amanda’s Skillset
Communicate • Daily stand-ups • Internal chat on FB groups, Line and Slack
• Weekly all hands meetings combined with team lunch
• Weekly PPFs
• CEO has coffee daily with 1 random employee
Standardized employee perks • New hire swag (Namecards, Mugs, tote bags, tshirts)
• Free lunches across countries
• Insurance
• Equal number of public holidays
• Helps them feel they are Ticklers first and everything else second
Team bonding Yearly retreats (based on departments) • Monthly outings – movies, dinners, drinks, sports, etc
• All festivals all celebrated across offices
Managing interculturally Each department has a Head who is incharge of various local teams. Head of Editorial sits in Philippines Head of Marketing sits in Singapore Head of Analytics sits in India Forces collaboration intercompany and understanding of various cultures
My job as CEO
Values of company vs
Values of CEO “Recruiting,
developing, and managing my amazing team across #Asia.”
Thank you