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My work: Internal change
programmes
5 Things I Discovered Through Cartooning
Virpi Oinonen
@voinonen
Two problems:
- (lack of) Shareability and stickinessin corporate change communication
- There is too much Top down communication
How I ended up doing what I do
I blame this guy
Stuff I’ve learnt:
it’s QUICKER to do a good
“Narrative INFOGRAPHIC”
than a good video/animation
It’s also a flexible format
Stuff I’ve learnt:
If it’s abstract (or boring)
DRAW IT
RSA ANIMATE
My work: Event visuals
Stuff I’ve learnt:
.
Don’t overwhelm people :
Break things down into
linear
small
chunks
This format is problematic:
I use a Narrative approach instead:
Infographic
or Slideshare
(ppt) work well
Always try to build a story
– even if there isn’t one
Stuff I’ve learnt:
From infographic “What is service design”
“If you give people facts without a story,
they will explain it within their existing
belief system.
The best way to promote a new or different
belief is not with facts, but with a story”.
- Dave gray
Bear in mind:
Want to Engage people?
First address their frustration
Stuff I’ve learnt:
Stuff I’ve learnt:
If it’s something negative
Draw it!
(humour also helps)
Darryl Cunningham: Psychiatric Tales
When things are in a flux
draw by hand (the wobblier the better)
Stuff I’ve learnt:
“perfection kills engagement”. . .
Stuff I’ve learnt:
FACIAL EXPRESSIONS matter a great deal
Inspiration
XKCD
Dilbert by Scott Adams
Stuff I’ve learnt:
Employees/clients have great ideas
CO-CREATE !
Existential Comics
Darryl cunningham (from “Supercrash”)
The oatmeal
My approach / philosophy:
If it’s important then everyone should
be able to understand it
Keep things Simple but smart
Try not to bore people
WORKSHOP:
Turn a problem into a
comic strip
But first:
warm-up
TASK: comic strip about
a problem1st Panel: I / we want. . .
( THE GOAL )
2nd panel: BUT . . .
( The obstacle )
3rd panel: So. . .
(How things suck because we can’t reach our goal)
3 PANEL STRIP
COMIC strip formats
6 PANEL STRIP
How comics/comics workshops
could help your organisation?“culture mapping” exercise ?
(good when dealing with the negative, unspoken rules!)
Solving problems?
Getting everyone on the same page before a big project/initiative?
As a way to collect and share stories of people or teams who are already doing things
the new way
Customer journey mapping
what else …?BENEFITS :
- deal with negativity
- shareable content
- have fun
