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Researching Locally to Speak Globally Quello Advisory Board Forum Quello Center Michigan State University Follow @QuelloCenter Slides for a meeting for the Quello Advisory Board, 20 May 2016, at the Quello Center, Michigan State University.

Quello Advisory Board Slides may-2016

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Page 1: Quello Advisory Board Slides may-2016

Researching Locally to Speak Globally

Quello Advisory Board ForumQuello Center

Michigan State UniversityFollow @QuelloCenter

Slides for a meeting for the Quello Advisory Board, 20 May 2016, at the Quello Center, Michigan State University.

Page 2: Quello Advisory Board Slides may-2016

Morning Agenda

Public Service Broadcasting: Opportunities and Challenges

Net Neutrality & Digital Inequalities: Proposals

Page 3: Quello Advisory Board Slides may-2016

Broadcast Excellence Awards 2015 Michigan Association of Broadcasters

WKAR team. (l-r) Peter Whorf, Isaac Constans, Nicole Zaremba, Susi Elkins, Gary Reid, Dan Wogan, Tim Elkins, Mark Bashore. Photo by W.R. RICHARDS / WKAR-MSU

Page 4: Quello Advisory Board Slides may-2016

WKAR OVERVIEW:Internal/External & Pre/Post Auction factorsEconomics

– Auction reality, Post auction operation, role of CPB

Policy– Non-com stance & ATSC 3.0 marketplace decisions

Audience demographics– Twin focus of age & Social-economic status

Content– Philosophy. Membership organization in affiliate world & Network status

Technical operations– Distribution and control & timeframe

Personnel – New skills & Boom and glut

Page 5: Quello Advisory Board Slides may-2016

Selected Research Proposals

Net Neutrality for NSF (Aleks Yankelevich)

Digital Inequalities at NSF (Aleks Yankelevich)

MSU Students and Digital Divides (Bibi Reisdorf)

Access for Prisoners and Parolees (Bibi Reisdorf)

Last Mile Wireless Access to The Quilt (Mitch Shapiro)

Page 6: Quello Advisory Board Slides may-2016

Afternoon Agenda

Building on Projects Tied to Michigan

Closing Roundtable Discussion

Page 7: Quello Advisory Board Slides may-2016

State of the State Survey (SOSS)

• Telephone survey with ~1,000 respondents• Representative of Michigan• Internet-related questions since 1997• Fall 2016

• 32 questions about Internet use and attitudes• N=995 (49.4% male, 50.6% female; 80.2% white,

12.9% African-American, 6.9% other)

Conducted 2-3 times/year since 1994

Page 8: Quello Advisory Board Slides may-2016

Internet Access in Michigan, 1997-2016

Page 9: Quello Advisory Board Slides may-2016

Age and Internet Use in Michigan

Page 10: Quello Advisory Board Slides may-2016

Race and Internet Use in Michigan

Page 11: Quello Advisory Board Slides may-2016

Education and Internet Use in Michigan

Page 12: Quello Advisory Board Slides may-2016

Occupation and Internet Use in Michigan

Page 13: Quello Advisory Board Slides may-2016

Use of Social Media in Michigan

Page 14: Quello Advisory Board Slides may-2016

Cultures of the Internet

Oxford Study of Attitudes in Britain

Five Cultures• e-Mersed• Pragmatists• Cyber-savvy• Moderates• Adigitals

Page 15: Quello Advisory Board Slides may-2016

Efficiency v Conviviality

Saves Time

Makes Life Easier

Helps Pass Time

Too Much Inappropriate Material

Easier to Keep in Touch

Easier to Meet People

Don't Feel Lonely

Frustrating to Use

0 10 20 30 40 50 60 70 80 90 100

Percent

Percent

Page 16: Quello Advisory Board Slides may-2016

Internet Use Saving Time?

Page 17: Quello Advisory Board Slides may-2016

The Internet Makes Life Easier?

Page 18: Quello Advisory Board Slides may-2016

The Internet Helps Pass Time?

Page 19: Quello Advisory Board Slides may-2016

Feeling Lonely Online?

Page 20: Quello Advisory Board Slides may-2016

The Internet Is Frustrating to Work With?

Page 21: Quello Advisory Board Slides may-2016

Too Much Inappropriate Material Online?

Page 22: Quello Advisory Board Slides may-2016

Easier to Meet People Online?

Page 23: Quello Advisory Board Slides may-2016

The Internet Should be Regulated More/Less?

Page 24: Quello Advisory Board Slides may-2016

Easier to Keep in Touch Online?

Page 25: Quello Advisory Board Slides may-2016

ICT4Detroit:Public Opinions and Collaborative Initiatives

Opinions on Detroit’s Future

ICT4Detroit’s Progress

Page 26: Quello Advisory Board Slides may-2016

Attitudes Toward Detroit

Decline Improve Unsure0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

24.8%

70.5%

4.7%

27.3%

72.7%

0.0%

Agreement that the City of Detroit will decline/improve over the coming years

Michganders Detroit Residents

Page 27: Quello Advisory Board Slides may-2016

Attitudes on Impact of Declaring Bankruptcy

Much better off Somewhat better off Neither/nor Somewhat worse off Much worse off0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

14.3%

63.6%

4.2%

13.1%

4.7%

20.0%

50.9%

3.6%

18.2%

7.3%

Agreement that the City of Detroit is better/worse off as a result of declaring bankruptcy

Michganders Detroit Residents

Page 28: Quello Advisory Board Slides may-2016

Gender and Detroit’s Prospects

Decline Stay the same Improve0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

29.1%

35.6% 35.2%

29.1%

4.0%

66.9%

26.3%

44.2%

29.6%

20.5%

5.4%

74.1%

Agreement that the City of Detroit will decline/improve over the coming years by gender

Male 2008 Male 2016 Female 2008 Female 2016

Page 29: Quello Advisory Board Slides may-2016

Race and Detroit’s Prospects

Decline Stay the same Improve0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

70.0%

80.0%

90.0%

100.0%

12.4%

35.0%

52.6%

21.2%

3.4%

75.4%

30.4%

40.8%

28.7%26.2%

4.0%

69.8%

Agreement that the City of Detroit will decline/improve over the coming years by race

African American 2008 African American 2016 White 2008 White 2016

Page 30: Quello Advisory Board Slides may-2016

ICT4Detroit Team

Page 31: Quello Advisory Board Slides may-2016

Collaboration in Detroit: How Wide? How Deep?

Page 32: Quello Advisory Board Slides may-2016

Clusters of Organizations 4 Detroit

Page 33: Quello Advisory Board Slides may-2016

The Idea of a Quello Forum

Early Discussion of a Quello User Forum

Revisiting this Idea as:• Local Initially, rather than National or Global• Forum rather ‘user forum’: more generic, able to

evolve as an identity develops• Self-Funded (idea to float to potential

supporters)

Page 34: Quello Advisory Board Slides may-2016

Closing Roundtable Discussion

Feedback?

Research Questions?

New Developments?

Topics for September Board Meeting?