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This presentation reviews some of the tools and methods use to monitor/ change drivers' driving habits. These methods were imployed by myself with great success for a carrier that needed to improve its' accident frequency.
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1Bruce Brady
Providing Feed Back to Influence Driver Behavior
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Providing Feed Back to Influence Driver Behavior
Tools to Monitor Performance
Methods of Delivering Feed Back
Results
Bruce Brady
Providing Feed Back to Influence Driver Behavior
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Drivers are in control of a highly valuable asset
Face of the company to the customer
Customers are beginning to choose carriers based on not just rates but safety records
High cost of accident repairs, lost productivity, insurance costs
Public perception of accidents with heavy trucks
Providing Feed Back to Influence Driver Behavior
Bruce Brady
WHY???
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Tools to Monitor Performance
Bruce Brady
Providing Feed Back to Influence Driver Behavior
In Vehicle Management System
Log Books
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In Vehicle Management Solutions(IVMS)
Bruce Brady
Providing Feed Back to Influence Driver Behavior
Tools to Monitor Performance
Systems such as Qualcomm, Speed Gauge and Fleet Complete provide location and speed updates on the vehicles
Set speed limits and send alerts when speed is acceeded
Alert the driver via audio or visual alarm on hard braking, satiability control and speed.
Alert management through an on screen notice or email
6Bruce Brady
Providing Feed Back to Influence Driver Behavior
Tools to Monitor Performance
Electronic logs ensure compliance with Provincial and Federal regulations. Or a simple log audit spreadsheet can be created to ensure compliance. gives the opportunity to review with the driver
not just hours of service but filling of the log correctly.
7Bruce Brady
Providing Feed Back to Influence Driver Behavior
Tools to Monitor PerformanceExample speed report
School Zone
Having this type of data gives a clear indication of the drivers behaviour
8Bruce Brady
Providing Feed Back to Influence Driver Behavior
Tools to Monitor Performance
Driver SMIBLA on truck 100956 had a hard breaking control event at 23.0 MPH on 9-17-13 at 3:57 AM MST, Saddle Hills County, AB T0H, Canada. Visit Omnitracs Critical Event Reporting at https://cer.myshawtracking.ca/cer/welcome.do?incidentKey=19416167
Example Critical Event e-mail
9Bruce Brady
Providing Feed Back to Influence Driver Behavior
Tools to Monitor Performance
The event notification allows management to question the driver at the end of his shift.
To find out if the driver was following to close
10Bruce Brady
Providing Feed Back to Influence Driver Behavior
Or met one of these
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Methods of Providing Feed Back
Bruce Brady
Providing Feed Back to Influence Driver Behavior
Daily Formal Observation Formal MonthlyAnnual Review
12Bruce Brady
Providing Feed Back to Influence Driver Behavior
Informal feed back on speed, hard braking, HOSWhen you have a coffee with someone and discuss safety events, most people not only change their
behavior they begin to ask about their driving.
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Formal Observation
Bruce Brady
Providing Feed Back to Influence Driver Behavior
Take the time to either go on a ride with the driver or meet them at the loading point.
Gives credibility to the discussion you have with them in the office “walk in their shoes” Observe if the driver is wearing proper
PPE Feedback from customers.
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Monthly Predictive Modeling
Bruce Brady
Providing Feed Back to Influence Driver Behavior
With the data from Speed reports, Critical events, and Observations you are able to create a simple spread sheet that will show you who your problem drivers are.
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Annual Review
Includes Monthly Predictive ModelingDriver AbstractDirect Observation
• Each of these points allow you to speak from data, not perception.• If you are reviewing events when they occur and monthly data the
driver should not be surprised with the review
Bruce Brady
Providing Feed Back to Influence Driver Behavior
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Prevents:
Bruce Brady
Providing Feed Back to Influence Driver Behavior
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Results
Bruce Brady
Providing Feed Back to Influence Driver Behavior
Before Program0.44 accidents per 100,000 km.
After Implementing0.16 accidents per 100,000 miles
64% Reduction
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How To Get Started
Bruce Brady
Providing Feed Back to Influence Driver Behavior
Start to collect the data from the IVMS. This bench marks where you are today.Collect the data from either manual or electronic logs
Target one or two drivers for a ride along per month and observationOnce you are comfortable with the data start to review with the drivers. Just informal 5 min over coffee. Target one or two drivers each week.Drivers talk word will get out that you are looking at driving habits and drivers you have not targeted will begin to change.Getting started can be overwhelming. Stick to 1-2 drivers a week.
Even if you do not have an IVMS you can still do ride-alongs and observations.
19Bruce Brady
Providing Feed Back to Influence Driver Behavior