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Traci Duez ([email protected]) Break Free Consulting, LLC Free Gifts @ www.breakfreeconsulting.com/gifts 1 © 2013 Break Free Consulting. All Rights Reserved. Presented by: Traci Duez Certified Coach Owner of Break Free Consulting Developing Your Courage to Lead through NeuroAxiology © 2013 Break Free Consulting. All Rights Reserved. Winston Churchill

Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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Presented by: Traci Duez To be a great project manager and leader you must have courage. You have a lot of decisions to make on a daily basis regarding plans, processes, and people. Courage is the backbone of leadership and values secure the backbone in place. To develop the courage to lead, you must have a framework on which to analyze value. The science of axiology gives you this framework and neuro-axiology helps you make better decisions and develop your courage to lead. Topics that we’ll cover in this presentation: • What is courage? • Understanding your core values impact on your courage • 3 axiological classes of value and the hierarchy of value • How you can scientifically measure your critical valuing habits • How you can improve your valuing habits to develop your courage to lead Learning Objectives: 1. Understand how the personal hierarchy of value impacts leadership. 2. Use the principles of axiology to make better decisions. 3. Identify the thinking and valuing habits that sabotage courageous leadership. 4. Take steps to grow courage and become a daring leader. 5. Your success is the result of courageously making value-centered choices.

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Page 1: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

Traci Duez ([email protected]) Break Free Consulting, LLC

Free Gifts @ www.breakfreeconsulting.com/gifts 1

© 2013 Break Free Consulting. All Rights Reserved.

Presented by:

Traci DuezCert i f ied Coach

Owner o f Break Free Consul t ing

Developing Your Courage to Lead through Neuro‐Axiology

© 2013 Break Free Consulting. All Rights Reserved.

‐ Winston Churchill

Page 2: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

Traci Duez ([email protected]) Break Free Consulting, LLC

Free Gifts @ www.breakfreeconsulting.com/gifts 2

© 2013 Break Free Consulting. All Rights Reserved.

What is it?

Where does it come from?

How can you get MORE?

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The ability and willingness to confront fear, pain, danger, uncertainty, or intimidation

State or quality of mind or spirit that enables one to face danger or fear with self‐possession, confidence, and resolution

“Cor” and “coraticum” means “heart”

Courage is not simply one of the virtues but the form of every virtue at the testing point. ‐ C. S. Lewis

Page 3: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

Traci Duez ([email protected]) Break Free Consulting, LLC

Free Gifts @ www.breakfreeconsulting.com/gifts 3

© 2013 Break Free Consulting. All Rights Reserved.

Stuttered as a child; sent off to boarding school

Failed entrance exam to military

Shouted down in Legislature and left

Returned and became Prime Minister

Inspired Great Britain to victory in WWII

Courage is rightly esteemed the first of human qualities because it is the quality which guarantees all others. 

‐Winston Churchill 

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“The First Penguin Award”

Courage is not the absence of fear, but rather the judgmentthat something else is 

more important [valuable] than fear.‐ Ambrose Hollingworth Redmoon

Page 4: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

Traci Duez ([email protected]) Break Free Consulting, LLC

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© 2013 Break Free Consulting. All Rights Reserved.

How do you create the greatest value?

Understanding the answer to that question requires an understanding of VALUE DYNAMICS

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There are natural laws of value dynamicsjust like there are laws of aerodynamics.

Would you get on a plane that looked like this?

Page 5: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

To increase your courage you MUST understand VALUE

Axiology is the science of value and value judgments

Hartman Value Profile (HVP)

“What good does it do a person to know all about [the] potential inner strength he has if in practical, 

everyday situations he can’t use it?” – Robert S. Hartman

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Lowest Dimension Value

Systemic: plans, rules, best practices, procedures; ideas or expectations

1 or 0

Page 6: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

Middle Dimension of Value

Extrinsic: practical or situational; measurable, tracked; roles, tasks (tangible)

n

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Highest Dimension of Value

Intrinsic: personal or spiritual; infinitely valuable; irreplaceable; human beings (intangibles)

Courage

Page 7: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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Dimension Value Example

Intrinsic (1א) ∞ Caring for others

Extrinsic n (0א) Donating to charity

Systemic 1 or 0 Being a [nationality]

Explanation:Care for people first, then donate to charity, then be patriotic.

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What is the correct Axiological Order (highest to lowest)?

A) Being Productive

B) Being Right

C) Accepting Others

Page 8: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

Dimension Properties Value

Intrinsic (1א) ∞ Accepting Others

Extrinsic n (0א) Being Productive

Systemic 1 or 0 Being Right

Explanation:Human beings are worth more than producing or creating a ‘thing’. Creating is worth more than being right.

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What is the correct Axiological Order (highest to lowest)?

A) Your Possessions

B) Personal Goals

C) Loving Yourself

Page 9: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

Dimension Properties Value

Intrinsic (1א) ∞ Loving Yourself

Extrinsic n (0א) Possessions

Systemic 1 or 0 Personal Goals

Explanation:YOU are worth more than your things. Your things are worth more than your goals.

© 2013 Break Free Consulting. All Rights Reserved.

Who here values or believes in honesty? 

Who here has recently lied, pretended, or been dishonest? 

Page 10: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

“Value” is an ideal or principle we hold important.

Value can be honesty, integrity, excellence, compassion, quality, etc.

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“Valuing habit” is a conditioned reaction based on our conditioned perspectives of what adds value.

“Value Judgment” is how we perceive, analyze, choose and respond.

I conceive that the great part of the miseries of mankind are brought upon them by false estimates 

they have made of the value of things.‐ Benjamin Franklin

Page 11: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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ReactionsActions

Valuing HabitsValue Judgments

Results

ValuesValues

Mind Brain

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The Brain The MindA human organ Not an organ

Physical and tangible Not physical and tangible

Does not distinguish whether the action is beneficial or destructive

Has the ability to consider many options and can weigh short‐term actions against longer‐

term goals.Responds to how you behave and then 

generates strong impulses, thoughts, desires, cravings, and urges that compel you to 

perpetuate your habit

Can choose at any moment to respond differently than the established habit.

Does not understand your “True Self”Aware of consciousness, the ability to control what we do, and know what we are doing and 

why.

Passive Action (does what it has been programmed to do)

Active Action (can take a long‐term, value‐based approach to 

action)

Survival and comfort based Value and goal‐oriented

Page 12: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

Traci Duez ([email protected]) Break Free Consulting, LLC

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© 2013 Break Free Consulting. All Rights Reserved.

“There’s nothing more important than my family.”

Yet, consumed by your work

“Quality is job #1.”

Yet, won’t hire enough people to adequately staff key projects.

© 2013 Break Free Consulting. All Rights Reserved.

“In truth, the only difference between those who have failed and those who have succeeded lies in the difference of their habits. Good habits are the key to all success. Bad habits are the unlocked door to failure.”

Page 13: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

Actions are not always aligned with Core Values & Value Judgments

Actions are usually aligned with Valuing Habits

You can change the Valuing Habits of your BRAIN by using your MIND.

Key: Identifying your GOOD Valuing perspectives

© 2013 Break Free Consulting. All Rights Reserved.

Hartman’s Value Profile (HVP) allows us to quantifiably measure our valuing perspectives. (VQs = Value judgment Quotient)

“Aligned” valuing perspectives support you in being courageous. (VQ‐100’s)

“Mis‐aligned” valuing perspectives sabotage your efforts to be courageous. (low VQs)

Page 14: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

This is NOT about personality (MBTI) or behavior (DISC). 

It is about understanding how you think in order to be more effective.

© 2013 Break Free Consulting. All Rights Reserved.

Page 15: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

© 2013 Break Free Consulting. All Rights Reserved.

Low VQs are limited or narrow perspectives

VQ‐100s are broad perspectives

Page 16: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

VQ‐100 comes with Centering Questions

When you ask YOURSELF these questions, you will pull your mind into a broader perspective.

Each of the 36 VQ‐100s have their own specific Centering Questions

© 2013 Break Free Consulting. All Rights Reserved.

IF your VQ‐100 is “Valuing Yourself”:

What do I know about my ability to grow and to become better?

Does this choice or situation support who I aspire to be?

How can I use my past experiences to bring greater value at this moment?

Page 17: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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© 2013 Break Free Consulting. All Rights Reserved.

Mind Brain

ReactionsActions

Valuing HabitsValue Judgments

Results

ValuesValues

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Conform to the hierarchy of value and you will KNOW that you are adding value.

Attempt to violate the hierarchy of value and you will be unsure.

With uncertainty, there can be no courage!

Learning to be SURE...

Courage

Page 18: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

Traci Duez ([email protected]) Break Free Consulting, LLC

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© 2013 Break Free Consulting. All Rights Reserved.

“Win” = systemic

“Succeed” = extrinsic

“True” = intrinsic

“The light that I have” = intrinsic

“I am not bound to win, but I am bound to be true. I am not bound to succeed, but I am bound to live by 

the light that I have.”– Abraham Lincoln

© 2013 Break Free Consulting. All Rights Reserved.

Learn the Natural Laws of Creating Value

Understand YOUR Valuing Habits

SHIFT to your VQ‐100s (strengths)

Take action from your strengths

Develop Courageous, Value‐Centered Habits

Page 19: Project Management is not for Wimps: Developing Your Courage to Lead through Neuro-Axiology

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consistently ask  and accurately answerThe Central Question: 

What choice can I make 

or action can I take, 

in this moment, 

to add the greatest net value? 

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Mind BrainHonesty

EfficiencyCompassion

Trust

VirtuesVirtues

HonestEfficient

CompassionateTrustworthy

What You Believe WHO YOU BECOME

ReactionsActions

Valuing HabitsValue Judgments

Results

ValuesValues

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1. Courage starts with understanding the principles of VALUE DYNAMICS!

2. You have the power to SHIFT to your STRENGTHS.

3. Creating NEW valuing habits requires PRACTICE.

4. Become more aligned with your VALUES and your COURAGE & CONFIDENCE will increase.

“Try not to become a man [or woman] of success but rather try to become a man [or woman] of value.” 

– Albert Einstein

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