Principles of ManagementKhokar Hotel

Project

Adeel Iftikhar ID:20397 Usama Mushtaq ID:19049 Rahul Rai ID:20400

Presented to :- Sir. Raja Mazhar Hameed

Group Members

Adeel Iftikhar

Principles of Management

Agenda , Location , History , Vision ,

Mission , Competitive

Strategy

History of Khokar Hotel.

What’s their Vision & Mission.

Idea behind Khokar Hotel.

Their Competitive & Corporate Strategies.

Their Management practices.

How they plan , organise , lead & control.What are their future plans & upcoming

projects

Agenda for Today’s Presentation

Location

On Islamabad Highway. Near all Societies like Swan Garden ,

PWD. Sector O-9 , Emaar , Naval Encourage

, Bahria Town , Police Foundation . Prime location for a Hotel.

About Location

Hotel was made in 1981. That time it was not a hotel. Only a Dhaba. So that people & labours enjoy some tea &

lunch. In 1988, it shifted towards left on the

highway. Up till now, the hotel haven’t changed its

location

History

In 1981 , its owner is Taji Khokar . His control of this hotel was ended in

1988. Due to some political & financial

problems. In 1988 , Ali Khokar took the charge of it. Today, He’s the owner of the hotel.

Cont.

1st Owner :- Taji Khokar

2nd Owner :- Ali Khokar

An aspirational description of what an organization would like to achieve or accomplish in the mid-term or long-term future.

Their vision is to deliver quality food. Make their customer relationship better. By providing service & food. That can’t be measurable.

Vision

Mission are the goals of an organisation. Which they seek to achieve in long or short term.

Dependent on the type of mission. Khokar’s mission is to be the best in their

field. And also lead their competitive market.

Mission

In 1981, there was no hotel on Islamabad Highway Their an idea was born. Regarding the location. They opened a Dhaba. Who’s prime objective was to give customers. Affordable food & Qualitative at once. This quality factor gave them a jump. A reason through which they are competing today.

Idea Behind Khokar Hotel

Selecting a particular course

of action to achieve a

particular goal or objective.

In this competitive market some

strategies are :-

Cost leadership. Differentiation. Focus.

Strategy

Maximum lowest price. Maintaining high standard. Giving leadership or competitive

advantage over all competitors.

Cost-Leadership

Example :- Rolls Royce

Luxurious car of all time

Interior that can’t be compared

The strategy in which a competitor offer different product/service then competition in the market.

This strategy is primarily based on :-

• Experience.• Creativity.• Conceptualization.• Knowledge.

Differentiation

Primarily focuses on Segment of the market & whether this segment is profitable on not.

It’s a combination of Cost-Leadership & Differentiation.

Focus

Khokar Hotel strategy is not a true Cost-leadership strategy.

Not a pure Differentiation strategy. Some what focus strategy. Focus on Cost. Same time focus on Differentiability

regarding environment.

Khokar Hotel Competitive Strategy

Usama Mushtaq

Principles of Management

Corporate Strategy ,Mana

gement Practices ,

Management Functions &

Decision Making.

Focus on environment. Want hotel as traditional/desi as

possible. Depicts Village Environment. Keep their prices low. Maximum customer attraction. Mainly focus on nearby societies &

travelling people.

Cont.

A strategy in which CEO & other executives makes decisions.

The decisions taken by top level of management.

These strategies include :-

Growth.Stability.Renewal.

Corporate Strategy

Competitors tries to stable himself. In competitive market. Companies like Cadbury focuses on stability. Large number of competitors. Maintaining its sales. Other competitors like Toblerone also focus

on stability strategy.

Stability

Strategy in which the competitor only focus on growth.

Growth for example sales growth , profit growth.

Companies like Coca-Cola , Fritolay(LAYs) use this strategy.

Growth

Competitors try to renew their strategy. Due to failures of strategy in the past. Retrenchment means renewal for short term

basis. Providing labours some facilities for

manufacturing. Turnaround means renewal for long term

basis. Like change of suppliers for raw material.

Renewal

An act of creating an environment, to achieve organisations goal.

They have 3 managers.

One for family hall.

One for chefs timing, passing & receiving orders.

One for Gent’s sitting.

These three managers manages all of the Khokar Hotel Clients, Services, Resources , Finance & many other functions.

Management Practices

Khokar’s Hotel strategy is GROWTH. In interview, Ali Khokar told us that

“We want to open as much Hotels, Fast foods as much as possible”.

Khokar Hotel Corporate Strategy

He/she has four functions.

Planning. Organising. Leading. Controllin

g.

This person is a manager. Regarding Management functions.

Person who oversees all the work so that organisation goals can be accomplished.

4 Functions of a Manager

Planning include Decision making , Strategy formulation.

For a manager its plans should always over lap with his/her decision.

Decision making is making figure out alternatives(options/strategies).

Planning

Decision

making

process has

8 steps.

• Identifying problem.• Identifying decision making

criteria.• Allocating weight to criteria.• Developing alternatives.• Analysing alternatives.• Selecting an alternative.• Implementing an alternative.• Evaluating alternatives.

Decision Making

Managers make decisions on the basis of these four factors.

Rationality.

Bounded Rationality.

Role of Intuition.

Role of Evidence Based Management.

Managers Making Decisions

Rahul Rai

Principles of Management

Strategy Formulation, Organising ,

Leading , Leadership

Traits, Controlling , Controlling

Process,

Choosing an alternative for future outcome among different alternatives.

Strategy can be formed the following process.• Analyse current environment/scenario.• Do an External analysis.• Do an Internal analysis.• Formulating Strategy.• Implementing Strategy.• Evaluating Results.

Strategy Formulation

There goal is attract maximum customers. So they plan to make their place as

attractive as possible. Decisions are based on bounded rationality

& role of evidence based management.

Khokar Hotel Planning

Team structure.• In which

teams are made from internal or by combining other departments.

Matrix based.• in which all of

the employees & managers have access to every member of organisation.

Today’s Organisational Designs

Goal toBe

achieved

Doing a task efficiently &

effectively as possible.

It include:-• Work

specialization.• Departmentalizati

on.• Chain of

command.• Span of control.• Centralization or

Decentralization.

Organising

Khokar Hotel is organised in a centralized manner.

All employees should ask from manager to do some task.

This centralization is having a team structure.

This way their resources are managed & used efficiently.

Khokar Hotel’s Organising

Setting a direction for the managers &

employees to do their task.

• To achieve organisations goal.

• Leadership can be achieved by :-• Job satisfaction.• Organisational

commitment.• Employees Engagement.• Attitudes & Consistancy.

Leading

Leading contains motivation for the emplyees.

Some theories are :- • Maslow’s hierarchy theory.• McGragor’s Theory X & Theory Y.• Herzberg Two Factor theory.

Cont.

Maslow’s hierarchy theory.

McGragor’s Theory X & Theory Y.

Herzberg Two Factor theory.

In today’s market, Leaders possess these qualities.

Drive.Desire to lead.

Honesty & Integrity.

Self Confidence.

Intelligence.

Job-Relevant Knowledge.

Extraversion.

Leadership Traits

Khokar hotel owner have all the qualities of leader.

Because from 1981 , they are the first to take this initiative.

And they are motivated because they think thattheir ambition will be achieved.

They are following :-

Maslow’s hierarchy theory.

McGragor’s Theory X & Theory Y.

Khokar Hotel & Leadership

Controlling is the core of every function of management.

You can evaluate organisation’s performance.

In this you need to keep an eye on your employee.

And analyse their performances. Give them rewards if they deserve. Or give them warning if they fail for the

companies future.

Controlling

Controlling process is a three step process.

This process is also called benchmarking.

• Measuring Actual Performance.• Comparing actual performance with the

standards.• Taking Managerial Actions.

The steps are :-

Controlling Process

Khokar Hotel do keep an eye on its employees.

Also they try to benchmark their

performance.

The controlling process help them to keep an on their:-• Resources.• Employees behaviour.

• Maintain their standard.

Khokar Hotel & Controlling

Open a Hotel in which Groom Saloon.

Bride Parlour.

One floor only dedicated to Kitchen.Hall that can have a capacity of 2,000

people.5 star restaurant menu.

Khokar Hotel Future Plans

“A work is a work either sweeping or managing, do it with heart & devotion,never say why I am doing it, just do it ,

It will pay you back ”

Golden Words by Ali Khokar

Thank You