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BRAINSTORMING AND DELPHI AND NOMINAL GROUP TECHNIQUE
TO PROF:DHRUTI
BRAIN STORMING TECHNIQUE
Brainstorming is a group creativity technique designed to generate a large number of ideas for the solution to a problem.
The method was first popularized in the late 1930s by Alex Faickney Osborn.
RULES…
Focus on quantity
No criticism
Unusual ideas are welcome
Combine and improve ideas
SIX STAGES OF BRAIN STORMING Stating The Problem
Restating Problems
Select a Basic Restatement
Warm Up
Idea Generation
Wildest Idea
ADVANTAGES……..
Increases creativity
Encourages togetherness.
Allows divergent thinking processes.
Helps in problem solving
SOME DISADVANTAGES……
Clash of ideas.
Lack of knowledge about brainstorming process can lead to disaster.
Case Study :- Make My Trip “Gold mi ne “ a Brainstorming session was
conducted with objective of adding a new line of business or new idea to existing process
Result :- Special deals section added to the company website for stock clearance
Bharti Airtel :- Spark Plug
Maruti Suzuki’s marketing department brainstorming session
DYSONS PVT LTD
DYSONS PVT LTD is a company situated at (Tokyo) in JAPAN
It is a marketing company that markets the various products in Japan
For boosting the sales of eco friendly products, company uses BRAINSTORMING METHOD.
SUCCESS STORY
The company first arrange the meeting with 4-8 people
Discussing the marketing problem faced by the company
Asking the people to give there view point
Selecting the best view points by the leader
Setting in the group and showing the best selected view points and inviting ideas on eco friendly products
CONTINUE
In a final stage the company selected the best idea for marketing of the eco friendly products
They boost the sale by using this technique
UNDERSTANDING
We understand that the company uses brainstorming technique to increase the sale and raise there profits
NOMINAL GROUP TECHNOQUES
Nominal group technique is a methodology of group discussion which helps in prioritizing issues and projects them in a way that achieves consensus.
The Nominal Group TechniqueA small group of 4-5 people gathers around a table. Leader identifies judgment issue and gives participants procedural instructions.
Participants write down all ideas that occur to them, keeping their lists private at this point. Creativity is encouraged during this phase.
Leader asks each participant to present ideas and writes them on a blackboard or flipchart, continuing until all ideas have been recorded.
Participants discuss each other’s ideas, clarifying, expanding, and evaluating them as a group.
Participants rank ideas privately in their own personal order and preference.
The idea that ranks highest among the participants is adopted as the group’s judgment.
ADVANTAGES
Facilitate a meeting and identify the major strengths of a program.
Motivate the employee to complete a task, reaching consensus on the problem solution.
Opportunities for equal participation of group members
DISADVANTAGES
Opinions may not converge in the voting process.
Cross-fertilization of idea may be constrained and the
Process may appear to be too mechanical.
RAKUTAN GLOBAL COMPANY
RAKUTAN is a global advertisement company that under take advertising activity in china
It is located in (sanghai) china Advertising of air-lounge It is a leading advertising company This company uses NGT techniques
for advertising.
SUCCESS STORY
The company first divided people into small groups of 5-6 people and said them to sit around a table
The company ask them an open ended question, what are some modern ways through which we could advertise??
A company collected the ideas by sharing them round the robbin fashion all are recorded in key term on a flip chart
CONTINUE
Company took voting for the best ones
Shared the votes with in the group and tabulated a report showing the solution
Presentation made for the solution
UNDERSTANDING
• We understand that the company uses NGT technique for there advertisement the company became successful after using NGT technique
DELPHI TECHNIQUES
Delphi techniques is a method of pooling large numbers of export judgments ,through a series of increasingly refined questionnaires i.e. gathering the judgments of experts foe use in decision making.
The Delphi TechniqueLeader identifies judgment issues and develops questionnaire.
Prospective participants are identified and asked to cooperate.
Leaders send questionnaire to willing participants, who record their judgments and recommendations and return the questionnaire.
Leaders compiles summaries and reproduces participants’ responses.
Leader sends the compiled list of judgment to all participants.
Participants comment on each other’s ideas and propose a final judgment.
Leader looksfor consensus
Leader accepts consensus judgment as group’s choice.
ADVANTAGES
No face to face conversation Helps keep direct attention Allows Maximum participation
DIS-ADVANTAGES
Selected Group More time-consuming Written skills Requires adequate time
KOREAN IT PVT LTD
Korean it pvt ltd is web based marketing company that does marketing of underwater camera over internet
It is situated in north korea. This company uses Delphi method
for marketing of underwater camera
SUCCESS STORY
The company called some experts for giving there ideas on the problem
Company tabulated the ideas an shown them to the group but not gave the name who has given the idea
The company selected the most favored idea
Now again it was re tabulated and shown to the group
CONTINUE
The company taken votes for alternatives there desire ability and feasibility of the idea
Voting was also done on arguments there importance and validity
Finally the best idea was selected as a solution
By selecting the Delphi method the company became one of the leader company in korea in terms of web marketing
UNDERSTANDING
We understand that the company uses NGT technique for there advertisement the company became successful after using NGT technique
BIOBILOGRAPHY
Eto, Hajime: The suitability of technology forecasting/ foresight methods for decision
systems and strategy. A Japanese view, in: Technological Forecasting and Social
Change, no. 70 (2003) pp. 231-249. Cuhls, K. and Kuwahara, T. (1994): Outlook
for Japanese and German Future Technology. Comparing Technolology
Forecast Surveys, Heidelberg: Physica (Technology, Innovation, and Policy 1).
GROUP MEMBERS
SOHAM CHAUDHARI 3005 SAGAR DARJI 3007 PRADIP DUBAY 3012 SANSHIT GANGAR 3013 YASH JAIN 3016 RAHUL KAKU 3020 SANJAY METHA 3026 PRIYANSHU SHAH 3038
THAKING YOU