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Professional Product Management is a key differentiator for the company’s success. 10 Product Management Expert Tips: 1. Don’t listen to users, UNDERSTAND THEM. Benjamin Seror, VP Product, SimilarWeb 2. Look for UNIQUE NEEDLE MOVERS, get to the meat of it, and drive towards a simple focused delivery, AHEAD OF THE MARKET Hanan Levin, VP Product, ForeScout 3. ENVISION your PRODUCT with all it takes to make it successful, and Make it Happen! Ruti Melamed Shneorson, VP Product, PMsphere 4. Deciding WHAT NOT TO DO is often much harder than kicking off the next big thing. You need to stay focused. Always know where you are going and more importantly – WHY so. Noa Ganot, Group Product Manager, ebay 5. A single product to a single market is not good enough Ronen Nir, General Partner, Carmel Ventures 6. The number one priority of any Product Manager is to EFFECTIVELY COMMUNICATE the Voice of the customer throughout the product lifecycle Ezi Hayon, Executive Director, Product Management, McKesson 7. PRIORITIZE, PRIORITIZE, and then RE-PRIORITIZE. Get as much feedback as possible and don’t be afraid of changing your plans when circumstances change. Hadas Lahav, Product line director, ClickSoftware 8. You must LIVE and BREATHE CUSTOMERS, But don’t expect them to invent your next product Ofer Shoshan, CEO, OneHourTranslation 9. Given time and knowledge, what was relevant and right, may well be the opposite. Yet, waiting TOO LONG to decide is a sure way to miss Yair Zehavi, VP Product Management, SwiftNess 10. Make your product a Key enabler to your company's BUSINESS GROWTH Osnat Niv-Assa, CEO, PMsphere PMsphere, professional product management
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