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This presentation is made to bring clear understanding and gives answers to questions like: What is AIESEC? What do we envision as an organization? What is our impact? And in what way do we make that impact possible? It is through what we called "The AIESEC Way" and it's actually Product Leadership that guides the how, why, when and where of product strategy and makes our vision become reality.
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The AIESEC Way
THE AIESEC WAY gives answers to questions like:
• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact possible?
THE AIESEC WAY gives answers to questions like:
• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact possible?
• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact possible?
THE AIESEC WAY gives answers to questions like:
• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact possible?
• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact possible?
THE AIESEC WAY gives answers to questions like:
• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact possible?
• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact possible?
THE AIESEC WAY gives answers to questions like:
• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact
possible?
• What is AIESEC?• What do we envision?• What is our impact?• In what way do we make that impact possible?
Many organizations are working to make a positive impact on our society, as
we do.
We also have our unique way to make
that impact …
The AIESEC WAY !
Each one of them has its own approach.
So, What is The AIESEC Way?
The AIESEC Way is not only a descriptionof the way (manner)
we aim to make a positive impact on society, but also describes...the way (road)
we are taking to achieve what we envision.
So, What is The AIESEC Way?
The AIESEC How
To engage and develop every young people in the world
The AIESEC How
The AIESEC How
The AIESEC XP as our Internal Product
• When you first joined AIESEC, you bought AIESEC’s product – AIESEC XP.
Is it a unique product for you? How unique?Do you feel the product is superior enough for
you? If yes, how? If no, why?
The AIESEC XP as our Internal Product
Product Leadership as our STRATEGY
As a leader, driving Product Leadership Strategy begins with knowing your markets, defining a product vision that’s realistic, communicating this vision and investigating what you don’t know.
Product Leadership is our strategy to consistently deliver superior products (AIESEC XP) to consumers, differentiate from the competition, increase channel opportunities, and drive revenue growth.
Product Leadership
Cost Leadership
Customer Itimacy
Unique Product
Superior Quality
Create a Product then educate the Market
Organization Vision
Strategy
Connection
Balanced Score CardBalanced Score Card
Product LeadershipProduct Leadership
AIESEC 2015AIESEC 2015
AIESEC XPAIESEC XP
AIESEC Way
AIESEC Way
Product Leadership
Product
CustomerCost
AIESEC Experience is the core product of AIESEC. Different facets of AIESEC Experience are sold to different stakeholders who customize their own experience.
@XP as an experience & how it is lived needs to continue to evolve & improve, which would ensure our product leadership. The absolutes of @XP are an exchange & leadership experience & a global learning environment.
The objectives & scope of our core processes need to be standardized across the network. The processes should be customizable to the reality of countries, which would ensure our product leadership on the ground, at the LC level.
AIE
SE
C’s
Pro
duct
Lea
ders
hip
We have to create a prime quality experience for every stakeholder.
We need to have an extremely strong & reputable brand which attracts people & organizations to AIESEC & @XP. We need to reach out & educate the markets about our product – the AIESEC Experience.
We need to be always sure about our product portfolio & the value that the products offer. The portfolio continues to evolve as we find more opportunities with @XP, but we need to be comfortable with the idea of everyone not wanting our products & not wanting to associate with AIESEC.
In any product – any activity or partnership, AIESEC brings four areas of benefit.
Access to TalentEmployer Branding
Impact in SocietyAccess to youth opinion
Product Leadership in Corporate Perspective
ACCE
SS T
O T
ALEN
T
Local Talent
Global Talent
Alumni
International Internship ProgramMentorship ProgramLeadership Development ProgramGraduate Program
Alumni Hall of FameGraduate Program
Value Description AIESEC offers
EMPL
OYE
R B
RAN
D AIESEC Conferences : Content workshops, Partnership Launch.
AIESEC Events – Alumni Events
Reward and Recognition: Global/ Regional Awards
Virtual platform (myaiesec.net), wiki, classified …etc
AIESEC enables organizations to interact physically and virtually with high talented people from all over the world in order to strengthen their employer brand and position the company as the first choice of attracting Talent in the market.
Value Description AIESEC offers
IMPA
CT in
SO
CIET
Y
Issue Based Projects
Learning Events and learning networks
CSR/Sustainability Forums
AIESEC Expansion
Focusing on developing youth and interacting with them around specific issues become a major need for corporate organization nowadays.
AIESEC is partnering with the corporates to provide the needed impact in society.
Value Description AIESEC offers
ACCE
SS to
YO
UTH
O
pini
on
Online Surveys
Campus Surveys
AIESEC Symposium
Focus Groups and workshops
Youth is the future of any business today. Youth opinions and innovation are crucial in order for any business to be aware of trends and issues young people care about. AIESEC offers the opportunity to interact physically and virtually with high-potential university students and graduates from all over the world through gathering their opinion through ON-Line Surveys and Focus Groups
Value Description AIESEC offers
You guys are now an official AIESEC Binus LCEB – As the executive team who has an authority to develop our product,
Analyze the forces of change that happens in today’s business scope
After that, analyze the significant changing factor and the implication toward our product that come from the forces of change (change driver)
21st Century Modern Business
Forces of Change
Analyze the significant changing factor and the implication toward our product that come from the forces of change (Change Driver)
Change Driver
Significant Changing Factor Implications for ICX GIP/ GCDP & OGX GIP/ GCDP
Technology
Pol/Leg
Economy
Soc/Cul
Market