Optimizing corporate volunteering programs presented by MovingWorlds at ACCProf Conference 2017

#accp2017 …Ideas, Insights, Inspirations

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ACCP: The Conference 2017

Optimizing Corporate Volunteering ProgramsMark Horoszowski, Co-founder and CEO of MovingWorlds

@MarkHoroszowksi |[email protected]


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What we will discuss

1. Introduction

2. Designing

3. Optimizing

4. Promoting

5. Measuring

6. Q&A


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About Me

https://hbr.org/2015/11/how-to-use-stretch-assignments-to-support-social-good

https://hbr.org/2015/11/how-to-use-stretch-assignments-to-support-social-good

https://www.devex.com/news/how-to-maximize-the-benefits-of-skills-based-volunteering-88123

https://www.devex.com/news/how-to-maximize-the-benefits-of-skills-based-volunteering-88123

http://www.seattletimes.com/business/microsoft/microsoft-teaching-learning-in-africa/




http://ssir.org/articles/entry/optimizing_international_corporate_volunteer_programs

http://ssir.org/articles/entry/optimizing_international_corporate_volunteer_programs

http://www.theglobeandmail.com/report-on-business/careers/career-advice/life-at-work/motivating-employees-through-volunteerism/article32473787/

http://www.theglobeandmail.com/report-on-business/careers/career-advice/life-at-work/motivating-employees-through-volunteerism/article32473787/

https://www.fastcoexist.com/3059591/how-to-create-a-human-centered-approach-to-corporate-giving

https://www.fastcoexist.com/3059591/how-to-create-a-human-centered-approach-to-corporate-giving


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About These Programs


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WHY DO WE VOLUNTEER?


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#1 DESIGN


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Benefit Mapping

BENEFITS

Skill development

Engagement

Retention

Recruitment

Team building

Purpose

Market Development

Innovation

Supply chain capacity building

Distribution channel capacity building

BUSINESS UNIT THAT CAN BENEFIT

1. Human resources: Retention

2. Human resources: Engagement

3. Human resources: Recruitment

4. Talent strategy / development

5. Product teams

6. Operations

7. Supply chain / sourcing capabilities

8. Marketing

9. Sales

10. Distribution-channel capacity building

11. Government relations

12. Corporate Communications

13. International expansion

14. Global rotation readiness

15. ….

Why Every Company Needs a Corporate Volunteering Program | The Purpose Driven Employee | Corporate Social Archetypes

https://www.devex.com/news/why-your-company-needs-an-international-corporate-volunteering-program-85436

https://dupress.deloitte.com/content/dam/dup-us-en/articles/harnessing-impact-of-corporate-social-responsibility-on-talent/DUP_1286_Purpose-driven-talent_MASTER.pdf

https://www2.deloitte.com/us/en/pages/operations/articles/driving-corporate-growth-through-social-impact.html


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Strategic VolunteeringWant to Develop That? Do This! Where to Find It?

Deliver results through others

Join a nonprofit board (focused on strategy, not fundraising)

Catchafire, Social Venture Partners, Taproot Plus

Grow as a leader and coach Mentor youth, veterans, or students; Lead skills-based trainings.

MicroMentor, Veterati, or Mentoring.org

Develop depth and breadth in a specific skill area

Find a skills-based project, at home or abroad Taproot Plus or MovingWorlds

Get global experience Volunteer on vacation, sabbatical, gaps in rotation, or in place of a conference

MovingWorlds

Build your portfolio Work on many short-term projects SkillsCreatchange.com, LinkedIn For Good, VolunteerMatch

Develop new products Support individual contributors and product mgrs. to volunteer in communities of target consumers

Taproot+, Catchafire, MovingWorlds.org

Identify opportunities in new geographies

Support managers and directors in volunteering overseas

Pyxera Global, MovingWorlds.org

Engage millennials Create a skills-based program with an internal mentoring program

Taproot+, MicroMentor, MovingWorlds

Recruit, retain, and engage employees

Create a skills-based program for all levels with flexible start and end dates

Engage multiple stakeholders for diversity of projects

Develop goodwill with Gvmt and Intl partners

Create a multi-directional program with governmental and cross boarder partners

Pyxera Global


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Talent Trends vs. READINESS

Hint: Look at Leadership


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Talent Trends: Leadership Gap is getting worse…

Hint: Look at Leadership (cont.)


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Talent Trends: Leadership Gap is getting worse…(especially in North America)

Hint: Look at Leadership (cont.)


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Call to Action: DESIGN


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Call to Action: DESIGN

Design programs that solve top-down and bottom-upchallenges

1. Coffee chats to identify executive priorities(An executive sponsor is critical to long-term success)

2. Constituent interviews with grassroots leaders(A community organizer at launch builds instant credibility)

3. Build the case for a positive ROI(“You are what you measure”)

4. Sell, sell, sell(Find a passionate volunteer(s) to help)


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The “R” word


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#2 OPTIMIZE


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From Transactional to Transformational

1. Application for buy-in

2. Manager approval for support

3. Time flexibility for accessibility

4. Choose your own cause and skills for appeal

5. Goal setting for learning

6. Align readiness resources with corporate objectives

PRE1. Cohort based for

networking

2. Senior level access for mentorship

3. Guided reflection and documentation

4. Social media engagement and “hero-ing”

DURING1. Guided reflection with

manager, mentor, and/or coach

2. Debrief report to share with team and company

3. Facilitated brown-bags

4. Recognition that connects-the-dots to impact

5. Alumni engagement

POST


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Mapping the Journey(identifying ways to make it better)


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Map the “Customer” Journey

HINTCustomer journey maps help explain the many nuances

associated with volunteer programs…

and why they are more than just a feel-

good initiative


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Call to Action: OPTIMIZE

Optimize the pre, during, and post phases of the experiences

1. Map the customer journey

2. Identify low-hanging fruit

3. Partner with strategic business units

4. Use alumni to help you build it out


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#3 PROMOTE


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Promotion Best Practices

•Manager promotion

•Manager recognition

•Flexibility in leadership, recruitment, and incentive budgets

•Press

•Benefit mailers

•Events

•Affinity groups

•Crowd-sourcing ides

•Social networks

•Executive sponsor

•Lead by example

•Internal marketing campaigns

•Performance reviews

•Incentives

•CultureTop-

downBottom-

up

Middle-out

Outside-in


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Call to Action: PROMOTE

Focus on top-down, bottom-up, middle-out, AND outside-in

1. Find an executive sponsor

2. Build case studies around manager engagement

3. Influence with data AND stories

4. Use alumni to support growth

5. Get support from your partnering business unit


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#4 MEASURE


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Measure What Matters

EMPLOYEES MANAGERS COMPANY ORGANIZATION END BENEFICIARIES

SHO

RT

TER

MLO

NG

TER

M


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Call to Action: MEASURE

Plan in advance to capture short-term AND long-term metrics

1. Identify metrics most important to business units, grassroots organizers, and social impact partners

2. Measure short-and long-term metrics that matter to all stakeholders

3. Capture stories and data


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With great power

comes great

responsibility


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A lack of access to

skills is one of the

leading barriers to

progress


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Research shows that

authentic projects result

in the HIGHEST levels of

learning AND impact


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The further out of one’s

comfort zone, the more

memorable the

experience


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Q&A


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Summary

1. DesignIn harmony with grassroots’ desires and business objectives

2. OptimizeAll stages of the process to align with KPIs

3. PromoteTop-down, bottom-up, middle-out, outside-in

4. MeasureShort-and long-term, for all parties


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ACCP: The Conference 2017

Optimizing Corporate Volunteering Programs

Mark Horoszowski, Co-founder and CEO of MovingWorlds

@MarkHoroszowksi |[email protected]

Leadership & Management

Optimizing corporate volunteering programs presented by MovingWorlds at ACCProf Conference 2017