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Iridize: The Future of Product TrainingRemember studying for that dreaded exam….
What do you remember today?
What did you remember ONE week after the exam?
Herman Ebbinghouse (1885)
One Hour of Learning it
Memory is a SKILL
August 2016 Benjamin C. Storm, Sean M. Stone & Aaron S. Benjamin
Using Google to answer hard questions => Using Google to answer relatively easy questions
Relying on the Internet to access information => more likely to continue doing this
So why not also use the Internet for Storing Memories
The Internet impacts our way of learning, remembering, and solving problems
Our Brain is being trained to do something new
We can’treallyblame people
29,952,000,000 messages / day
Not convinced yet?
GPS navigation was introduced via smartphones to the wide public in 2007
That’s Less than 10 years ago
Personalized Content
Measurement &Big-Data Generated
Training
Dreaded Exam
Google Changing our Brains
Paradigm Shift
Content Strategies
